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The Cause Cue Effect: Cause-Related Marketing and Consumer Health Perceptions

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  • Elizabeth A. Minton
  • T. Bettina Cornwell

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  • Elizabeth A. Minton & T. Bettina Cornwell, 2016. "The Cause Cue Effect: Cause-Related Marketing and Consumer Health Perceptions," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(2), pages 372-402, July.
    • Handle: RePEc:bla:jconsa:v:50:y:2016:i:2:p:372-402
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    File URL: http://hdl.handle.net/10.1111/joca.12091
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    References listed on IDEAS

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    4. Jeremy Kees & Marla B. Royne & Yoon-Na Cho, 2014. "Regulating Front-of-Package Nutrition Information Disclosures: A Test of Industry Self-Regulation vs. Other Popular Options," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(1), pages 147-174, March.
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    6. Burton, Scot & Howlett, Elizabeth & Tangari, Andrea Heintz, 2009. "Food for Thought: How Will the Nutrition Labeling of Quick Service Restaurant Menu Items Influence Consumers’ Product Evaluations, Purchase Intentions, and Choices?," Journal of Retailing, Elsevier, vol. 85(3), pages 258-273.
    7. Gail M. Zank & Elyria Kemp, 2012. "Examining Consumers' Perceptions of the Health Benefits of Products with Fiber Claims," Journal of Consumer Affairs, Wiley Blackwell, vol. 46(2), pages 333-344, June.
    8. Pierre Chandon & Brian Wansink, 2007. "The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(3), pages 301-314, June.
    9. Caglar Irmak & Beth Vallen & Stefanie Rosen Robinson, 2011. "The Impact of Product Name on Dieters' and Nondieters' Food Evaluations and Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(2), pages 390-405.
    10. Sophie Hieke & Charles R. Taylor, 2012. "A Critical Review of the Literature on Nutritional Labeling," Journal of Consumer Affairs, Wiley Blackwell, vol. 46(1), pages 120-156, March.
    11. Samu, Sridhar & Wymer, Walter, 2009. "The effect of fit and dominance in cause marketing communications," Journal of Business Research, Elsevier, vol. 62(4), pages 432-440, April.
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    Cited by:

    1. Wei, Shuqin & Ang, Tyson & Liou, Ru-Shiun, 2020. "Does the global vs. local scope matter? Contingencies of cause-related marketing in a developed market," Journal of Business Research, Elsevier, vol. 108(C), pages 201-212.
    2. Anne Hamby & Niusha Jones & Guohong Yu, 2021. "Exploring the effects of for‐profit and nonprofit size congruency: An exchange perspective on cause‐related marketing," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 274-292, March.
    3. Dae-Young Kim & Sung-Bum Kim & Kathleen Jeehyae Kim, 2019. "Building corporate reputation, overcoming consumer skepticism, and establishing trust: choosing the right message types and social causes in the restaurant industry," Service Business, Springer;Pan-Pacific Business Association, vol. 13(2), pages 363-388, June.
    4. Schindler, Robert M. & Minton, Elizabeth A., 2022. "What becomes sacred to the consumer: Implications for marketers," Journal of Business Research, Elsevier, vol. 151(C), pages 355-365.
    5. Anran Zhang & Pamela Saleme & Bo Pang & James Durl & Zhengliang Xu, 2020. "A Systematic Review of Experimental Studies Investigating the Effect of Cause-Related Marketing on Consumer Purchase Intention," Sustainability, MDPI, vol. 12(22), pages 1-23, November.
    6. Sunhee Choi & Sangno Lee & Wesley Friske, 2018. "The Effects of Featured Advertising and Package Labeling on Sustainability of Cause-Related Marketing (CRM) Products," Sustainability, MDPI, vol. 10(9), pages 1-12, August.
    7. Spielmann, Nathalie & Minton, Elizabeth A., 2020. "Representing another nation: The influence of foreign citizen ambassadors on product evaluations," Journal of Business Research, Elsevier, vol. 121(C), pages 409-419.
    8. Tejaswi Patil & Zillur Rahman, 2023. "Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 491-520, June.
    9. Steffen Jahn & Pia Furchheim & Anna-Maria Strässner, 2021. "Plant-Based Meat Alternatives: Motivational Adoption Barriers and Solutions," Sustainability, MDPI, vol. 13(23), pages 1-17, November.

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