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Identifying Consumer Preferences for Nutrition Information on Grocery Store Shelf Labels

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  • Berning, Joshua P.
  • Chouinard, Hayley
  • Manning, Kenneth
  • McCluskey, Jill J.
  • Sprott, David

Abstract

Nutrition labels can potentially benefit consumers by increasing product knowledge and reducing search costs. However, the global increase in obesity rates leads one to question the effectiveness of current nutrition information formats. Alternative formats for providing nutrition information may be more effective. Shoppers at a major grocery chain participated in choice experiments designed to identify preferences for nutrition information provided on grocery store shelf labels. Shoppers demonstrate a strong affinity for shelf label nutrition information and the presentation of the nutrition information significantly affects their preferences as well. Several demographic variables help to explain differences in preferences.

Suggested Citation

  • Berning, Joshua P. & Chouinard, Hayley & Manning, Kenneth & McCluskey, Jill J. & Sprott, David, 2009. "Identifying Consumer Preferences for Nutrition Information on Grocery Store Shelf Labels," Research Reports 149962, University of Connecticut, Food Marketing Policy Center.
    • Handle: RePEc:ags:uconnr:149962
    DOI: 10.22004/ag.econ.149962
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    Cited by:

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    2. Costanigro, Marco & Deselnicu, Oana & Kroll, Stephan, 2012. "Truthful, Misguiding Labels: The Implications of Labeling Production Processes rather than their Outcomes," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124615, Agricultural and Applied Economics Association.
    3. Berning, Joshua P. & Sprott, David E., 2011. "Examining the Effectiveness of Nutrition Information in a Simulated Shopping Environment," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(3), pages 1-17, November.
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    6. Fichera, Eleonora & von Hinke, Stephanie, 2020. "The response to nutritional labels: Evidence from a quasi-experiment," Journal of Health Economics, Elsevier, vol. 72(C).
    7. Zhu, Chen & Huang, Rui, 2014. "Heterogeneity in Consumer Responses to Front-of-Package Nutrition Labels: Evidence from a Natural Experiment?," Working Papers 27, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
    8. Kaleb S. Jada & Mequanint B. Melesse & Marrit Berg, 2023. "The effects of safety certification and nutrition messaging on the demand for nutritionally enhanced food in urban Ethiopia," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 15(2), pages 395-409, April.
    9. Allais, Olivier & Bazoche, Pascale & Teyssier, Sabrina, 2017. "Getting more people on the stairs: The impact of point-of-decision prompts," Social Science & Medicine, Elsevier, vol. 192(C), pages 18-27.
    10. Yang, Shang-Ho & Monteiro, Diogo Souza & Chan, Mei-Yen & Woods, Timothy A., 2016. "Preferences for Meat Labeling in Taiwanese Traditional Markets: What do Consumers Want?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(1), pages 1-8, March.
    11. Alessia CAVALIERE & Elisa DE MARCHI & Alessandro BANTERLE, 2013. "Time preference and health: the problem of obesity," Departmental Working Papers 2013-13, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
    12. Young, Jeffrey S., 2021. "Measuring palatability as a linear combination of nutrient levels in food items," Food Policy, Elsevier, vol. 104(C).
    13. Carroll, Kathryn A. & Samek, Anya, 2018. "Field experiments on food choice in grocery stores: A ‘how-to’ guide," Food Policy, Elsevier, vol. 79(C), pages 331-340.
    14. Emma Soy-Massoni & Kathleen Uyttewaal & Núria Prat-Guitart & Elsa Varela, 2022. "Fire Eaters: Exploring Consumer Preferences for Labeling Extensive Livestock Products Providing Wildfire Prevention Services," Land, MDPI, vol. 11(5), pages 1-13, May.
    15. Grebitus, Carola & Davis, George C., 2017. "Change is good!? Analyzing the relationship between attention and nutrition facts panel modifications," Food Policy, Elsevier, vol. 73(C), pages 119-130.
    16. Loureiro, Maria L. & Rahmani, Djamal, 2013. "Calorie labeling and fast food choices in surveys and actual markets: some new behavioral results," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150622, Agricultural and Applied Economics Association.
    17. Wang, Emily Y. & Wei, Hongli & Caswell, Julie A., 2016. "The impact of mandatory trans fat labeling on product mix and consumer choice: A longitudinal analysis of the U.S. Market for margarine and spreads," Food Policy, Elsevier, vol. 64(C), pages 63-81.
    18. Perino, Grischa & Schwirplies, Claudia, 2022. "Meaty arguments and fishy effects: Field experimental evidence on the impact of reasons to reduce meat consumption," Journal of Environmental Economics and Management, Elsevier, vol. 114(C).
    19. Grandi, Benedetta & Burt, Steve & Cardinali, Maria Grazia, 2021. "Encouraging healthy choices in the retail store environment: Combining product information and shelf allocation," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    20. Latacz-Lohmann, Uwe & Schulz, Norbert & Breustedt, Gunnar, 2014. "Assessing Farmers' Willingness to Accept "Greening": Insights from a Discrete Choice Experiment in Gremany," 88th Annual Conference, April 9-11, 2014, AgroParisTech, Paris, France 170560, Agricultural Economics Society.
    21. Cavaliere, Alessia & De Marchi, Elisa & Banterle, Alessandro, 2013. "Time Preference and Health: The Problem of Obesity," 2013 International European Forum, February 18-22, 2013, Innsbruck-Igls, Austria 164754, International European Forum on System Dynamics and Innovation in Food Networks.
    22. Loureiro, Maria L. & Rahmani, Djamel, 2016. "The incidence of calorie labeling on fast food choices: A comparison between stated preferences and actual choices," Economics & Human Biology, Elsevier, vol. 22(C), pages 82-93.
    23. Yang, Shang-Ho & Souza Monteiro, Diogo, 2016. "What’s in a Price? The Impact of Starting Point Bias in WTP for Information in Taiwanese Wet Markets," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235766, Agricultural and Applied Economics Association.

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