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Identifying consumer preferences for nutrition information on grocery store shelf labels

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  • Berning, Joshua P.
  • Chouinard, Hayley H.
  • Manning, Kenneth C.
  • McCluskey, Jill J.
  • Sprott, David E.

Abstract

Nutrition labels can potentially benefit consumers by increasing product knowledge and reducing search costs. However, the global increase in obesity rates leads one to question the effectiveness of current nutrition information formats. Alternative formats for providing nutrition information may be more effective. Shoppers at a major grocery chain participated in choice experiments designed to identify preferences for nutrition information provided on grocery store shelf labels. Shoppers demonstrate a strong affinity for shelf-label nutrition information and the presentation of the nutrition information significantly affects their preferences as well. Several demographic variables help to explain differences in preferences.

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Bibliographic Info

Article provided by Elsevier in its journal Food Policy.

Volume (Year): 35 (2010)
Issue (Month): 5 (October)
Pages: 429-436

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Handle: RePEc:eee:jfpoli:v:35:y:2010:i:5:p:429-436

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Web page: http://www.elsevier.com/locate/foodpol

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Keywords: Nutrition information Grocery stores Labels;

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References

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  1. Mario F. Teisl & Nancy E. Bockstael & Alan Levy, 2001. "Measuring the Welfare Effects of Nutrition Information," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(1), pages 133-149.
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  6. Wiktor Adamowicz & Peter Boxall & Michael Williams & Jordan Louviere, 1998. "Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments and Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(1), pages 64-75.
  7. Kim, Sung-Yong & Nayga, Rodolfo M., Jr. & Capps, Oral, Jr., 2001. "Health Knowledge And Consumer Use Of Nutritional Labels: The Issue Revisited," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 30(1), April.
  8. Russo, J Edward, et al, 1986. " Nutrition Information in the Supermarket," Journal of Consumer Research, University of Chicago Press, vol. 13(1), pages 48-70, June.
  9. Schupp, Alvin R. & Gillespie, Jeffrey M. & Reed, Debra, 1998. "Consumer Awareness And Use Of Nutrition Labels On Packaged Fresh Meats: A Pilot Study," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(2), July.
  10. Wansink, Brian & Sonka, Steven T. & Hasler, Clare M., 2004. "Front-label health claims: when less is more," Food Policy, Elsevier, vol. 29(6), pages 659-667, December.
  11. Nayga, Rodolfo M., Jr., 1996. "Determinants Of Consumers' Use Of Nutritional Information On Food Packages," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 28(02), December.
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Cited by:
  1. Latacz-Lohmann, Uwe & Schulz, Norbert & Breustedt, Gunnar, 2014. "Assessing Farmers' Willingness to Accept "Greening": Insights from a Discrete Choice Experiment in Gremany," 88th Annual Conference, April 9-11, 2014, AgroParisTech, Paris, France 170560, Agricultural Economics Society.
  2. Zhu, Chen & Huang, Rui, 2014. "Heterogeneity in Consumer Responses to Front-of-Package Nutrition Labels: Evidence from a Natural Experiment?," Working Papers 27, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
  3. Berning, Joshua P. & Sprott, David E., 2011. "Examining the Effectiveness of Nutrition Information in a Simulated Shopping Environment," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(3), November.
  4. Loureiro, Maria L. & Rahmani, Djamal, 2013. "Calorie labeling and fast food choices in surveys and actual markets: some new behavioral results," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150622, Agricultural and Applied Economics Association.

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