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Consumer Interest in Meat Labelled Attributes: Who Cares?

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  • Stranieri, Stefanella
  • Banterle, Alessandro

Abstract

The aim of the study is to better understand consumer attitudes about meat origin, cattle breeding and feeding systems. We analysed the determinants that lead consumers to use labelled information contained on fresh beef and processed beef products. Information was gathered by telephone using a questionnaire survey conducted in the northern Italy. The survey sampled nearly 1000 consumers. Four binary logit models were used to investigate consumers’ use of specific labelled information using a set of variables to identify the primary determinants. Results showed that the use of different types of labelled meat-information is affected by the variables related to socio-demographics, product quality, safety perception, and consumer food knowledge.

Suggested Citation

  • Stranieri, Stefanella & Banterle, Alessandro, 2015. "Consumer Interest in Meat Labelled Attributes: Who Cares?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(4), pages 1-18, November.
    • Handle: RePEc:ags:ifaamr:211652
    DOI: 10.22004/ag.econ.211652
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    References listed on IDEAS

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    2. Sylvain Charlebois & Simon Somogyi & Janet Music & Isabelle Caron, 2020. "Planet, Ethics, Health and the New World Order in Proteins," Journal of Agricultural Studies, Macrothink Institute, vol. 8(3), pages 171-192, September.
    3. Yang, Shang-Ho & Souza Monteiro, Diogo, 2016. "What’s in a Price? The Impact of Starting Point Bias in WTP for Information in Taiwanese Wet Markets," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235766, Agricultural and Applied Economics Association.

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