Market Differentiation Potential of Country-of-origin, Quality and Traceability Labeling
AbstractProduct labeling has gained considerable attention recently, as a means to both provide product-specific information and reduce quality uncertainty faced by consumers, as well as from a regulatory point of view. This article focuses on whether and to what extent origin, quality and traceability labeling is an appropriate way to differentiate food products. The focus is on fresh meat and fresh fish, two mainly generic food product categories with a high degree of credence character. Insights into the potential for market differentiation through origin, quality and traceability labeling are provided and discussed using primary data collected during the period 2000-2005 by means of four consumer surveys. In general, direct indications of quality, including mandatory information cues such as best-before dates and species names, but also including quality marks, are found to be more appealing to consumers in general than origin labeling, and the latter more than traceability. The different studies yield the conclusion that the market differentiation potential of origin and quality labeling pertains mainly to a productâ€™s healthiness appeal, and this potential seems stronger for meat than for fish. The differentiation potential of traceability per se is rather limited. Instead, traceability is needed as the regulatory and logistic backbone for providing guarantees related to origin and quality.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Estey Centre for Law and Economics in International Trade in its journal Estey Centre Journal of International Law and Trade Policy.
Volume (Year): 10 (2009)
Issue (Month): 1 ()
Contact details of provider:
Postal: Suite 820, 410 22nd Street East, Saskatoon SK, S7K 5T6
Phone: (306) 244-4800
Fax: (306) 244-7839
Web page: http://www.esteycentre.com/
More information through EDIRC
consumer; country of origin; labeling; quality; traceability; Food Consumption/Nutrition/Food Safety; International Relations/Trade;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Becker, Tilman C., 2009.
"European Food Quality Policy: The Importance of Geographical Indications, Organic Certification and Food Quality Assurance Schemes in European Countries,"
Estey Centre Journal of International Law and Trade Policy,
Estey Centre for Law and Economics in International Trade, vol. 10(1).
- Becker, Tilman C. & Staus, Alexander, 2008. "European food quality policy: the importance of geographical indications, organic certification and food quality insurance schemes in European countries," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44455, European Association of Agricultural Economists.
- Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(3), pages 369-391, September.
- Roosen, Jutta & Lusk, Jayson L. & Fox, John A., 2001.
"Consumer Demand For And Attitudes Toward Alternative Beef Labeling Strategies In France, Germany, And The Uk,"
2001 Annual meeting, August 5-8, Chicago, IL
20643, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Jutta Roosen & Jayson L. Lusk & John A. Fox, 2003. "Consumer demand for and attitudes toward alternative beef labeling strategies in France, Germany, and the UK," Agribusiness, John Wiley & Sons, Ltd., vol. 19(1), pages 77-90.
- Maria Luz Loureiro & Jill J. McCluskey, 2000. "Assessing consumer response to protected geographical identification labeling," Agribusiness, John Wiley & Sons, Ltd., vol. 16(3), pages 309-320.
- Wim Verbeke, 2005. "Agriculture and the food industry in the information age," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(3), pages 347-368, September.
- Loureiro, Maria L. & Umberger, Wendy J., 2003. "Estimating Consumer Willingness to Pay for Country-of-Origin Labeling," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 28(02), August.
- Loureiro, Maria L. & Umberger, Wendy J., 2007. "A choice experiment model for beef: What US consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability," Food Policy, Elsevier, vol. 32(4), pages 496-514, August.
- Verbeke, W. & Ward, R. W. & Avermaete, T., 2002. "Evaluation of publicity measures relating to the EU beef labelling system in Belgium," Food Policy, Elsevier, vol. 27(4), pages 339-353, August.
- Jayson L. Lusk & Jason Brown & Tyler Mark & Idlir Proseku & Rachel Thompson & Jody Welsh, 2006. "Consumer Behavior, Public Policy, and Country-of-Origin Labeling," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 28(2), pages 284-292.
- Céline Bonnet, 2001. "Assessing consumer response to Protected Designation of Origin labelling: a mixed multinomial logit approach," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 28(4), pages 433-450, December.
- Jill E. Hobbs & DeeVon Bailey & David L. Dickinson & Morteza Haghiri, 2005. "Traceability in the Canadian Red Meat Sector: Do Consumers Care?," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 53(1), pages 47-65, 03.
- Colin Carter & Barry Krissoff & Alix Peterson Zwane, 2006. "Can Country-of-Origin Labeling Succeed as a Marketing Tool for Produce? Lessons from Three Case Studies," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 54(4), pages 513-530, December.
- Viegas, Ines & Santos, Jose Manuel Lima & Fontes, Magda Aguiar, 2011. "Joint Production of Safer, Cleaner and Animal Friendlier Beef: Do Consumers Join it Too? - Insights from Focus Groups," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 115551, European Association of Agricultural Economists.
- Saak, Alexander E., 2011.
"A Model of Labeling with Horizontal Differentiation and Cost Variability,"
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
103540, Agricultural and Applied Economics Association.
- Alexander E. Saak, 2011. "A Model of Labeling with Horizontal Differentiation and Cost Variability," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 93(4), pages 1131-1150.
- Saak, Alexander, 2011. "A model of labeling with horizontal differentiation and cost variability:," IFPRI discussion papers 1075, International Food Policy Research Institute (IFPRI).
- Bremmers, Harry J. & van der Meulen, Bernd M.J. & Sredojevi, Zorica & Wijnands, Jo H.M., 2012. "Legal-Economic Barriers to Price Transfers in Food Supply Chains," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 6.
- Demont, Matty & Rutsaert, Pieter & Ndour, Maimouna & Verbeke, Wim, 2013. "Reversing Urban Bias in African Rice Markets: Evidence from Senegal," World Development, Elsevier, vol. 45(C), pages 63-74.
- Verbeke, Wim & Pieniak, Zuzanna & Guerrero, Luis & Hersleth, Margrethe, 2012. "Consumersâ€™ Awareness and Attitudinal Determinants of European Union Quality Label Use on Traditional Foods," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), issue 2, August.
- Bremmers, Harry J., 2012. "An Integrated Analysis of Food Information to Consumers:," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144985, International European Forum on Innovation and System Dynamics in Food Networks.
- Herrmann, Roland & Marauhn, Thilo & Teuber, Ramona, 2008. "Der Schutz geographischer Herkunftsangaben: Herausforderungen fÃ¼r agrarÃ¶konomische, rechtswissenschaftliche und interdisziplinÃ¤re Forschung," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 57(7).
- Egyir, Irene Susana & Adu-Nyako, Kofi & Okafor, Ralph, 2012. "The “Made in USA poultry label” and consumer choice in Ghana," 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama 119745, Southern Agricultural Economics Association.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.