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Labelling Genetically Modified Food: Heterogeneous Consumer Preferences and the Value of Information

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  • Wuyang Hu
  • Michele M. Veeman
  • Wiktor L. Adamowicz

Abstract

"One facet of public debate associated with genetically modified (GM) food focuses on labelling policy for products derived from GM processes. This paper reports on the analysis of effects on consumers' choices of pre-packaged sliced bread under different GM food labelling policies. Substantial heterogeneity is found to exist among consumers' tastes for various bread attributes, including the presence/absence of GM ingredients in bread products. A simulation-based bias-adjusted measure is applied to estimate the value of information, as opposed to the value of the presence or absence of GM ingredients, revealed to consumers by different labelling procedures for the GM attribute. The information that is provided in a mandatory labelling context is considerably more valued by consumers than the information provided in a voluntary labelling context. In a final section, estimated consumer benefits from labelling policies are expressed in terms of average market prices for bread products, providing a measure of benefits against which potential cost increases that may be associated with labelling policies may be compared in the context of any future benefit-cost analysis of GM labelling." Copyright 2005 Canadian Agricultural Economics Society.

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Bibliographic Info

Article provided by Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie in its journal Canadian Journal of Agricultural Economics.

Volume (Year): 53 (2005)
Issue (Month): 1 (03)
Pages: 83-102

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Handle: RePEc:bla:canjag:v:53:y:2005:i:1:p:83-102

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Cited by:
  1. Baskaran, Ramesh & Cullen, Ross & Colombo, Sergio, 2010. "Economic Valuation of Ecosystem Services in New Zealand Winegrowing Regions: Testing for Benefit Transfer," Review of Applied Economics, Review of Applied Economics, vol. 6(1-2).
  2. Hu, Wuyang, 2008. "Modeling Yeah- and Nay-Saying to Alternatives in Conjoint Experiments," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6346, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  3. Veeman, Michele M. & Adamowicz, Wiktor L. & Hu, Wuyang, 2005. "Risk Perceptions, Social Interactions and the Influence of Information on Social Attitudes to Agricultural Biotechnology," Project Report Series 24052, University of Alberta, Department of Resource Economics and Environmental Sociology.
  4. Lilavanichakul, Apichaya & Boecker, Andreas, 2013. "Consumer Acceptance of a New Traceability Technology: A Discrete Choice Application to Ontario Ginseng," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 16(4).
  5. Duke, Joshua M. & Johnston, Robert J., 2006. "Systematic Influences of Policy Implementation and Conservation Agents on Willingness to Pay for Land Preservation," 2006 Annual meeting, July 23-26, Long Beach, CA 21234, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  6. Lee, Sang Hyeon & Lee, Ji Yong & Han, Doo Bong & Nayga, Rodolfo M. Jr, 2013. "Assessing Korean Consumers’ Valuation for BSE Tested and Country of Origin Labeled Beef Products," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 149615, Agricultural and Applied Economics Association.
  7. Hu, Wuyang & Cox, Linda J., 2009. "Consumers’ Stated Choices versus Purchasing Desires: Case of Hawaii Food Baskets," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 10(2), June.
  8. Hanley, Nick & Czajkowski, Mikolaj & Hanley-Nickolls, Rose & Redpath, Steve, 2010. "Economic values of species management options in human-wildlife conflicts: Hen Harriers in Scotland," Ecological Economics, Elsevier, vol. 70(1), pages 107-113, November.
  9. Colson, Gregory & Rousu, Matthew C. & Huffman, Wallace E., 2008. "Consumers' Willingness to Pay for New Genetically Modified Food Products: Evidence from Experimental Auctions of Intragenic and Transgenic Foods," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6407, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  10. Popkin, Jennifer H. & Duke, Joshua M. & Borchers, Allison M. & Ilvento, Thomas, 2013. "Social costs from proximity to hydraulic fracturing in New York State," Energy Policy, Elsevier, vol. 62(C), pages 62-69.
  11. Anne-Célia Disdier & Stéphan Marette, 2012. "Taxes, minimum-quality standards and/or product labeling to improve environmental quality and welfare: Experiments can provide answers," Journal of Regulatory Economics, Springer, vol. 41(3), pages 337-357, June.
  12. Baskaran, Ramesh & Cullen, Ross & Colombo, Sergio, 2009. "Testing Different Types of Benefit Transfer in Valuation of Ecosystem Services: New Zealand Winegrowing Case Studies," 2009 Conference (53rd), February 11-13, 2009, Cairns, Australia 48189, Australian Agricultural and Resource Economics Society.
  13. Zhou, Guzhen & Hu, Wuyang & Schieffer, Jack & Robbins, Lynn, 2013. "Public Acceptance of and Willingness to Pay for Nanofood: Case of Canola Oil," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 149662, Agricultural and Applied Economics Association.
  14. John Cranfield & Spencer Henson & James Northey & Oliver Masakure, 2010. "An assessment of consumer preference for fair trade coffee in Toronto and Vancouver," Agribusiness, John Wiley & Sons, Ltd., vol. 26(2), pages 307-325.
  15. Disdier, Anne-Célia & Marette, Stéphan & Millet, Guy, 2013. "Are consumers concerned about palm oil? Evidence from a lab experiment," Food Policy, Elsevier, vol. 43(C), pages 180-189.
  16. Jeffrey, Scott R. & Pannell, David J., 2013. "Economics of Prioritising Environmental Research: An Expected Value of Partial Perfect Information (EVPPI) Framework," Working Papers 144944, University of Western Australia, School of Agricultural and Resource Economics.
  17. Johnston, Robert J. & Duke, Joshua M. & Kukielka, Jessica B., 2008. "Optimizing Farmland Preservation Choices Across Communities and Jurisdictional Scales: To What Extent are Amenity Values and Selection Criteria Transferable?," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6243, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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