Eye tracking and nutrition label use: A review of the literature and recommendations for label enhancement
AbstractNutrition labels on food packages are among the most prominent and far-reaching policy measures related to diet and have the capacity to promote healthy eating. Unfortunately, certain nutrition label characteristics may impede consumer detection and comprehension of labels. Research using precise cameras monitoring consumer visual attention (i.e., eye tracking) has begun to identify ways in which label design could be modified to improve consumers’ ability to locate and effectively utilize nutrition information. The present paper reviews all published studies of nutrition label use that have utilized eye tracking methodology, identifies directions for further research in this growing field, and makes research-based recommendations for ways in which labels could be modified to improve consumers’ ability to use nutrition labels to select healthful foods.
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Bibliographic InfoArticle provided by Elsevier in its journal Food Policy.
Volume (Year): 37 (2012)
Issue (Month): 4 ()
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Web page: http://www.elsevier.com/locate/foodpol
Eye tracking; Nutrition labeling; Review; Visual attention;
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- Visschers, Vivianne H.M. & Hartmann, Christina & Leins-Hess, Rebecca & Dohle, Simone & Siegrist, Michael, 2013. "A consumer segmentation of nutrition information use and its relation to food consumption behaviour," Food Policy, Elsevier, vol. 42(C), pages 71-80.
- Bialkova, Svetlana & Grunert, Klaus G. & van Trijp, Hans, 2013. "Standing out in the crowd: The effect of information clutter on consumer attention for front-of-pack nutrition labels," Food Policy, Elsevier, vol. 41(C), pages 65-74.
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