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Eye tracking and nutrition label use: A review of the literature and recommendations for label enhancement

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  • Graham, Dan J.
  • Orquin, Jacob L.
  • Visschers, Vivianne H.M.
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    Abstract

    Nutrition labels on food packages are among the most prominent and far-reaching policy measures related to diet and have the capacity to promote healthy eating. Unfortunately, certain nutrition label characteristics may impede consumer detection and comprehension of labels. Research using precise cameras monitoring consumer visual attention (i.e., eye tracking) has begun to identify ways in which label design could be modified to improve consumers’ ability to locate and effectively utilize nutrition information. The present paper reviews all published studies of nutrition label use that have utilized eye tracking methodology, identifies directions for further research in this growing field, and makes research-based recommendations for ways in which labels could be modified to improve consumers’ ability to use nutrition labels to select healthful foods.

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    Bibliographic Info

    Article provided by Elsevier in its journal Food Policy.

    Volume (Year): 37 (2012)
    Issue (Month): 4 ()
    Pages: 378-382

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    Handle: RePEc:eee:jfpoli:v:37:y:2012:i:4:p:378-382

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    Web page: http://www.elsevier.com/locate/foodpol

    Related research

    Keywords: Eye tracking; Nutrition labeling; Review; Visual attention;

    References

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    1. Pieters, R. & Rosbergen, E. & Hartog, M., 1996. "Visual attention to advertising: The impact of motivation and repetition," Open Access publications from Tilburg University urn:nbn:nl:ui:12-73693, Tilburg University.
    2. Russo, J Edward & Leclerc, France, 1994. " An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables," Journal of Consumer Research, University of Chicago Press, vol. 21(2), pages 274-90, September.
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    Cited by:
    1. Bialkova, Svetlana & Grunert, Klaus G. & van Trijp, Hans, 2013. "Standing out in the crowd: The effect of information clutter on consumer attention for front-of-pack nutrition labels," Food Policy, Elsevier, vol. 41(C), pages 65-74.
    2. Visschers, Vivianne H.M. & Hartmann, Christina & Leins-Hess, Rebecca & Dohle, Simone & Siegrist, Michael, 2013. "A consumer segmentation of nutrition information use and its relation to food consumption behaviour," Food Policy, Elsevier, vol. 42(C), pages 71-80.

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