Eye tracking and nutrition label use: A review of the literature and recommendations for label enhancement
AbstractNutrition labels on food packages are among the most prominent and far-reaching policy measures related to diet and have the capacity to promote healthy eating. Unfortunately, certain nutrition label characteristics may impede consumer detection and comprehension of labels. Research using precise cameras monitoring consumer visual attention (i.e., eye tracking) has begun to identify ways in which label design could be modified to improve consumers’ ability to locate and effectively utilize nutrition information. The present paper reviews all published studies of nutrition label use that have utilized eye tracking methodology, identifies directions for further research in this growing field, and makes research-based recommendations for ways in which labels could be modified to improve consumers’ ability to use nutrition labels to select healthful foods.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Elsevier in its journal Food Policy.
Volume (Year): 37 (2012)
Issue (Month): 4 ()
Contact details of provider:
Web page: http://www.elsevier.com/locate/foodpol
Eye tracking; Nutrition labeling; Review; Visual attention;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Pieters, R. & Rosbergen, E. & Hartog, M., 1996. "Visual attention to advertising: The impact of motivation and repetition," Open Access publications from Tilburg University urn:nbn:nl:ui:12-73693, Tilburg University.
- Russo, J Edward & Leclerc, France, 1994. " An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables," Journal of Consumer Research, University of Chicago Press, vol. 21(2), pages 274-90, September.
- Bialkova, Svetlana & Grunert, Klaus G. & van Trijp, Hans, 2013. "Standing out in the crowd: The effect of information clutter on consumer attention for front-of-pack nutrition labels," Food Policy, Elsevier, vol. 41(C), pages 65-74.
- Visschers, Vivianne H.M. & Hartmann, Christina & Leins-Hess, Rebecca & Dohle, Simone & Siegrist, Michael, 2013. "A consumer segmentation of nutrition information use and its relation to food consumption behaviour," Food Policy, Elsevier, vol. 42(C), pages 71-80.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.