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L'impact économique du développement des marques de distributeurs

Author

Listed:
  • Fabian Berges

    (Groupe de recherche en économie mathématique et quantitative - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique)

  • Philippe Bontems

    (Groupe de recherche en économie mathématique et quantitative - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique)

  • Vincent V. Requillart

    (Groupe de recherche en économie mathématique et quantitative - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique)

Abstract

This article is a survey of the economic literature on private labels (PL). In the first section, we look at statistics on private label development. Then, the causes of private label introduction by retailers are analyzed as well as their impact on manufacturers and consumers. These conclusions are then confronted with findings of empirical studies. The third part tackles the issue of PL positioning while the next section analyses the link between PLs and retailers' loyalty program. Last, the issues for manufacturers resulting from PL introduction are analysed in the fifth section and some thoughts on PL and their impact on social welfare give the conclusion to the article.

Suggested Citation

  • Fabian Berges & Philippe Bontems & Vincent V. Requillart, 2009. "L'impact économique du développement des marques de distributeurs," Post-Print hal-02669072, HAL.
    • Handle: RePEc:hal:journl:hal-02669072
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    References listed on IDEAS

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    1. Cotterill, Ronald W & Putsis, William P, Jr & Dhar, Ravi, 2000. "Assessing the Competitive Interaction between Private Labels and National Brands," The Journal of Business, University of Chicago Press, vol. 73(1), pages 109-137, January.
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    Cited by:

    1. Ion ANGHEL & Anca Maria HRISTEA, 2018. "Private brand – differentiating concept and source of stimulation of the Romanian retail trade," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(3(616), A), pages 5-24, Autumn.

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    More about this item

    Keywords

    AGRO-ALIMENTAIRE; INDUSTRIAL ORGANIZATION; VERTICAL RELATIONSHIPS; PRIVATE LABELS; AGROFOOD; RELATIONS VERTICALES; MARQUES DE DISTRIBUTEURS; INDUSTRIE AGROALIMENTAIRE;
    All these keywords.

    JEL classification:

    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

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