The article examine how the existence of a retailer owned brand, private label, affects the price setting of a national brand. We find that the potential for a private label introdution may lead to price consessions form the national brand producer, but that actual private label introduction as such may very well lead to higher retail prices on national brands.
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Paper provided by Norwegian School of Economics and Business Administration- in its series Papers with number
8/00.
Length: 28 pages Date of creation: 2000 Date of revision: Handle: RePEc:fth:norgee:8/00
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Find related papers by JEL classification: L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies L40 - Industrial Organization - - Antitrust Issues and Policies - - - General
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