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Loss leaders banning laws as vertical restraints

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Author Info

  • Marie-Laure Allain

    (Department of Economics, Ecole Polytechnique - CNRS : UMR7176 - Polytechnique - X)

  • Claire Chambolle

    (Department of Economics, Ecole Polytechnique - CNRS : UMR7176 - Polytechnique - X)

Abstract

Cet article étudie un effet pervers inflationniste de l'interdiction de la revente à perte. Dans un modèle où un producteur en monopole vend son produit par l'intermédiaire de distributeurs différenciés, nous montrons que l'interdiction de la revente à perte peut permettre au producteur de limiter la concurrence intra-marque et d'améliorer son profit en augmentant son prix de gros, rétribuant les distributeurs par le biais des marges arrière. L'interdiction de la revente à perte transforme le prix de gros en prix-plancher, augmentant le prix de détail et diminuant le surplus des consommateurs.

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Bibliographic Info

Paper provided by HAL in its series Post-Print with number hal-00242935.

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Date of creation: 2007
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Publication status: Published, Journal of Agricultural & Food Industrial Organization, 2007, 3, 1, 1092-1092
Handle: RePEc:hal:journl:hal-00242935

Note: View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00242935/en/
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Related research

Keywords: Distribution; Relations verticales; Revente à perte; Marges arrière;

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References

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  1. Horn, H. & Wolinsky, A., 1988. "Bilateral Monopolies And Incentives For Merger," Papers, Stockholm - International Economic Studies 410, Stockholm - International Economic Studies.
  2. Paul Milgrom & John Roberts, 1998. "Limit Pricing and Entry Under Incomplete Information: An Equilibrium Analysis," Levine's Working Paper Archive 245, David K. Levine.
  3. Bergès-Sennou Fabian & Bontems Philippe & Réquillart Vincent, 2004. "Economics of Private Labels: A Survey of Literature," Journal of Agricultural & Food Industrial Organization, De Gruyter, De Gruyter, vol. 2(1), pages 1-25, February.
  4. Greg Shaffer, 1991. "Slotting Allowances and Resale Price Maintenance: A Comparison of Facilitating Practices," RAND Journal of Economics, The RAND Corporation, vol. 22(1), pages 120-135, Spring.
  5. Claire Chambolle, 2000. "Stratégies de revente à perte et réglementation," Working Papers, Centre de Recherche en Economie et Statistique 2000-52, Centre de Recherche en Economie et Statistique.
  6. Rey, Patrick & Stiglitz, Joseph, 1988. "Vertical restraints and producers' competition," European Economic Review, Elsevier, Elsevier, vol. 32(2-3), pages 561-568, March.
  7. McAfee, R Preston & Schwartz, Marius, 1994. "Opportunism in Multilateral Vertical Contracting: Nondiscrimination, Exclusivity, and Uniformity," American Economic Review, American Economic Association, American Economic Association, vol. 84(1), pages 210-30, March.
  8. Lal, Rajiv & Matutes, Carmen, 1994. "Retail Pricing and Advertising Strategies," The Journal of Business, University of Chicago Press, University of Chicago Press, vol. 67(3), pages 345-70, July.
  9. Bliss, Christopher, 1988. "A Theory of Retail Pricing," Journal of Industrial Economics, Wiley Blackwell, Wiley Blackwell, vol. 36(4), pages 375-91, June.
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Citations

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Cited by:
  1. Marie-Laure Allain & Claire Chambolle, 2007. "Anti-Competitive Effects of Resale-Below-Cost Laws," Working Papers, Centre de Recherche en Economie et Statistique 2007-29, Centre de Recherche en Economie et Statistique.
  2. David Burch & Geoffrey Lawrence & Libby Hattersley, 2013. "Watchdogs and ombudsmen: monitoring the abuse of supermarket power," Agriculture and Human Values, Springer, Springer, vol. 30(2), pages 259-270, June.
  3. Zhijun Chen & Patrick Rey, 2010. "Loss Leading as an Exploitative Practice," Working Papers hal-00540724, HAL.
  4. Dubois, Pierre & Jodar-Rosell, Sandra, 2010. "Price and Brand Competition between Differentiated Retailers: A Structural Econometric Model," IDEI Working Papers, Institut d'Économie Industrielle (IDEI), Toulouse 604, Institut d'Économie Industrielle (IDEI), Toulouse.
  5. Célérier, C., 2009. "Forecasting inflation in France," Working papers, Banque de France 262, Banque de France.
  6. Vanessa von Schlippenbach, 2008. "Complementarities, Below-Cost Pricing, and Welfare Losses," Discussion Papers of DIW Berlin 788, DIW Berlin, German Institute for Economic Research.

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