Equitable Pricing in Auctions

We study how pricing affects the division of surplus among buyers in auctions for multiple units. Our equity objective may be important, e.g., for competition concerns in downstream markets, complementing the long-standing debate on revenue and efficiency. We study a canonical model of auctions for multiple indivisible units with unit demand buyers and valuations with a private and a common component and consider all pricing rules that are a mixture (i.e., a convex combination) of pay-as-bid and uniform pricing. We propose the winners' empirical variance (WEV), the expected empirical variance of surplus among the winners, as a metric for surplus equity. We show that, for a range of private-common value proportions, a strictly interior mix of pay-as-bid and uniform pricing minimizes WEV. From an equity perspective, auctions with a higher private value component benefit from more price discrimination, whereas only auctions with a sufficiently high common value justify a more uniform pricing rule. We provide a criterion under which strictly mixed pricing dominates uniform pricing, a partial ranking of different mixed pricing formats, and bounds on the WEV-minimizing pricing under the assumption of log-concave signal distributions. In numerical experiments, we further illustrate the WEV-minimal pricing as a function of the private-common-value mix.