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On food quality in domestic markets of developing economies

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  • Vandeplas, Anneleen
  • Minten, Bart
  • Swinnen, Johan F.M.

Abstract

Food quality has become an important determinant of success in global food trade and growers for international markets have to continuously adjust to buyers’ requirements. It is however not clear to what extent there is a demand for food quality - and how much buyers are willing to pay for it - in the domestic food markets of developing economies. Based on unique price and trader data from domestic food markets in a poor country in Africa (Madagascar) and an emerging economy in Asia (India), we compare quality and quality’s pricing. We find significantly better quality and higher quality premia (using revealed as well as stated preference methods) in the richer country, probably leading to an impetus for the development of modern market channels in this economy.

Suggested Citation

  • Vandeplas, Anneleen & Minten, Bart & Swinnen, Johan F.M., 2009. "On food quality in domestic markets of developing economies," 2009 Conference, August 16-22, 2009, Beijing, China 51700, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae09:51700
    DOI: 10.22004/ag.econ.51700
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    1. Schipmann, Christin & Qaim, Matin, 2011. "Modern food retailers and traditional markets in developing countries: Comparing quality, prices, and competition strategies in Thailand," GlobalFood Discussion Papers 108348, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    2. Minten, Bart & Stifel, David & Tamru, Seneshaw, 2012. "Structural Transformation in Ethiopia: Evidence from Cereal Markets," ESSP research notes 14, International Food Policy Research Institute (IFPRI).
    3. Minten, Bart & Murshid, K.A.S. & Reardon, Thomas, 2013. "Food Quality Changes and Implications: Evidence from the Rice Value Chain of Bangladesh," World Development, Elsevier, vol. 42(C), pages 100-113.
    4. Kwon, Daye & Liverpool-Tasie, Saweda & Reardon, Thomas A., 2023. "Market Channel and Heterogeneous Storage Behavior in response to Multiple Risks: The Case of Nigerian Maize Traders," 2023 Annual Meeting, July 23-25, Washington D.C. 335810, Agricultural and Applied Economics Association.
    5. Bart Minten & David Stifel & Seneshaw Tamru, 2014. "Structural Transformation of Cereal Markets in Ethiopia," Journal of Development Studies, Taylor & Francis Journals, vol. 50(5), pages 611-629, May.
    6. Minten, Bart & Stifel, David & Tamru, Seneshaw, 2018. "Structural transformation of teff markets," IFPRI book chapters, in: The economics of teff: Exploring Ethiopia’s biggest cash crop, chapter 12, pages 301-325, International Food Policy Research Institute (IFPRI).
    7. Demont, Matty & Zossou, Esperance & Rutsaert, Pieter & Ndour, Maimouna & Mele, Paul Van & Verbeke, Wim, 2011. "Willingness to Pay for Enhanced Food Quality: Rice Parboiling in Benin," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114443, European Association of Agricultural Economists.
    8. Liang, Qiao & Hendrikse, George W. J. & Huang, Zuhui, 2010. "Quality provision and governance structure variety: Pooling versus double markup," IAMO Forum 2010: Institutions in Transition – Challenges for New Modes of Governance 52694, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO).

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    More about this item

    Keywords

    Agricultural and Food Policy;

    JEL classification:

    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality

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