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Westernization of Asian Diets and the Transformation of Food Systems: Implications for research and policy

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Author Info
Prabhu Pingali (Agricultural and Development Economics Division, Food and Agriculture Organization)
Abstract

Rapid economic and income growth, urbanization, and globalization are leading to a dramatic shift of Asian diets away from staples and increasingly towards livestock and dairy products, vegetables and fruit, and fats and oils. While the diversification of diets away from the traditional dominance of rice with rising incomes is expected and observed, current food consumption patterns are showing signs of convergence towards a Western diet. Globalization and the consequent global interconnectedness of the urban middle class, is the driving force behind the convergence of diets. The rapid spread of global supermarket chains and fast food restaurants are reinforcing the above trends. The following six key stylised facts characterize the changes in food demand in Asia: i) reduced per capita consumption of rice; ii) increased consumption per capita of wheat and wheat based products; iii) increased diversity in the food groups consumed; iv) rise in high protein and energy dense diets; v) increased consumption of temperate zone products; and vi) the rising popularity of convenience food and beverages. As the demand profile changes with economic growth and globalisation, so the supply systems must adapt to accommodate this change. Asian agriculture is on an irreversible path leading away from its traditional preoccupation with cereal crop production, especially rice, towards a production system that is becoming increasingly commercialized and diversified. This paper addresses the opportunities and constraints in the transformation process. It discusses the prospects for the small farmer to share in the benefits from greater market integration. Finally, the paper identifies an agenda for science, technology and policy that will allow for a smoother transition to the emerging production and food supply system.

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Paper provided by Agricultural and Development Economics Division of the Food and Agriculture Organization of the United Nations (FAO - ESA) in its series Working Papers with number 04-17.

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Length: 18 pages
Date of creation: 2004
Date of revision:
Handle: RePEc:fao:wpaper:0417

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Related research
Keywords: Asia; Demand; Diet; Diversification; Farming systems; Feeding preferences; Food consumption; Food production; Food security; Food supply; Home economics; Human nutrition; Marketing; Research; Rural development;

References listed on IDEAS
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  1. Huang, Jikun & David, Cristina C., 1993. "Demand for cereal grains in Asia: The effect of urbanization," Agricultural Economics, Blackwell, vol. 8(2), pages 107-124, February. [Downloadable!] (restricted)
  2. Reardon, Thomas & Barrett, Christopher B., 2000. "Agroindustrialization, globalization, and international development: An overview of issues, patterns, and determinants," Agricultural Economics, Blackwell, vol. 23(3), pages 195-205, September. [Downloadable!] (restricted)
  3. Pingali, Prabhu L. & Rosegrant, Mark W., 1995. "Agricultural commercialization and diversification: processes and policies," Food Policy, Elsevier, vol. 20(3), pages 171-185, June. [Downloadable!] (restricted)
  4. Thomas Reardon & C. Peter Timmer & Christopher B. Barrett & Julio BerdeguÈ, 2003. "The Rise of Supermarkets in Africa, Asia, and Latin America," American Journal of Agricultural Economics, American Agricultural Economics Association, vol. 85(5), pages 1140-1146, December. [Downloadable!] (restricted)
  5. Rosegrant, Mark W. & Binswanger, Hans P., 1994. "Markets in tradable water rights: Potential for efficiency gains in developing country water resource allocation," World Development, Elsevier, vol. 22(11), pages 1613-1625, November. [Downloadable!] (restricted)
  6. Scott, Gregory J. & Rosegrant, Mark W. & Ringler, Claudia, 2000. "Roots and tubers for the 21st century: trends, projections and policy options," 2020 vision discussion papers 31, International Food Policy Research Institute (IFPRI). [Downloadable!]
  7. Reardon, Thomas & Farina, Elizabeth, 2001. "The Rise Of Private Food Quality And Safety Standards: Illustrations From Brazil," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 4(04). [Downloadable!]
  8. Scott, Gregory J. & Rosegrant, Mark W. & Ringler, Claudia, 2000. "Roots and tubers for the 21st century," 2020 vision briefs 66, International Food Policy Research Institute (IFPRI). [Downloadable!]
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