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Trading off dietary choices, physical exercise and cardiovascular disease risks

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  • Grisolia, Jose M.
  • Longo, Alberto
  • Hutchinson, George
  • Kee, Frank

Abstract

This paper analyses how individuals trade-off health risks against lifestyle choices. The work uses a choice experiment (CE) survey for a representative sample of the Northern Ireland population. Unlike most CE studies for valuing public health programs, this questionnaire uses a tailored exercise based on the individuals’ baseline choices. A fat screener links actual cardiovascular diseases (CVD) risk to each specific choice set in terms of diet. Individuals are informed about their real status quo risk of a fatal cardiovascular event, based on an initial set of health questions. Thus, actual risks, real diet and exercise choices are the elements that constitute the choice task. Our results show that our respondents are willing to pay for reducing mortality risk and, more importantly, are willing to change physical exercise and dietary behaviours. In particular, subjects with Body Mass Index (BMI) in the range of overweight or obese seem more inclined to practise physical exercise than to modify their diet to reduce their CVD risks.

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  • Grisolia, Jose M. & Longo, Alberto & Hutchinson, George & Kee, Frank, 2012. "Trading off dietary choices, physical exercise and cardiovascular disease risks," 2012 AAEA/EAAE Food Environment Symposium 123527, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaeafe:123527
    DOI: 10.22004/ag.econ.123527
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    Cited by:

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    2. Jean Spinks & Son Nghiem & Joshua Byrnes, 2021. "Risky business, healthy lives: how risk perception, risk preferences and information influence consumer’s risky health choices," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 22(5), pages 811-831, July.
    3. Thiene, Mara & Scarpa, Riccardo & Longo, Alberto & Hutchinson, George, "undated". "Front of Pack Food Labels and dietary choice determinants: what works and for whom?," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 261225, Agricultural and Applied Economics Association.
    4. Grisolía, José M. & Longo, Alberto & Hutchinson, George & Kee, Frank, 2018. "Comparing mortality risk reduction, life expectancy gains, and probability of achieving full life span, as alternatives for presenting CVD mortality risk reduction: A discrete choice study of framing ," Social Science & Medicine, Elsevier, vol. 211(C), pages 164-174.
    5. Thiene, Mara & Scarpa, Riccardo & Longo, Alberto & Hutchinson, William George, 2018. "Types of front of pack food labels: Do obese consumers care? Evidence from Northern Ireland," Food Policy, Elsevier, vol. 80(C), pages 84-102.
    6. Buttorff, Christine & Trujillo, Antonio J. & Diez-Canseco, Francisco & Bernabe-Ortiz, Antonio & Miranda, J. Jaime, 2015. "Evaluating consumer preferences for healthy eating from Community Kitchens in low-income urban areas: A discrete choice experiment of Comedores Populares in Peru," Social Science & Medicine, Elsevier, vol. 140(C), pages 1-8.

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