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Volume (Year): 19 (2008) Issue (Month): 3 (December) Pages: 215-228 Download reference. The following formats are available: HTML
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References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
Griffin, Abbie. & Hauser, John R., 1991.
"The voice of the customer,"
Working papers
#56-91. Working paper (Sl, Massachusetts Institute of Technology (MIT), Sloan School of Management.
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Cited by: (explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)
Oded Netzer & Olivier Toubia & Eric Bradlow & Ely Dahan & Theodoros Evgeniou & Fred Feinberg & Eleanor Feit & Sam Hui & Joseph Johnson & John Liechty & James Orlin & Vithala Rao, 2008.
"Beyond conjoint analysis: Advances in preference measurement,"
Marketing Letters,
Springer, vol. 19(3), pages 337-354, December.
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