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Thomas Steenburgh


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Personal Details

First Name: Thomas
Middle Name:
Last Name: Steenburgh

RePEc Short-ID: pst328

Postal Address:


Darden School of Business
University of Virginia
Location: Charlottesville, Virginia (United States)
Phone: 1-434-924-3900
Fax: 1-434-243-7678
Postal: 100 Darden Boulevard, Charlottesville, VA 22903
Handle: RePEc:edi:sbvirus (more details at EDIRC)


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Working papers

  1. Qiang Liu & Thomas J. Steenburgh & Sachin Gupta, 2011. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments," Harvard Business School Working Papers 12-012, Harvard Business School.
  2. Thomas Steenburgh & Andrew Ainslie, 2010. "Substitution Patterns of the Random Coefficients Logit," Harvard Business School Working Papers 10-053, Harvard Business School.
  3. Craig J. Chapman & Thomas J. Steenburgh, 2008. "An Investigation of Earnings Management Through Marketing Actions," Harvard Business School Working Papers 08-073, Harvard Business School, revised Feb 2009.
  4. Thomas J. Steenburgh & Andrew Ainslie, 2008. "Taste Heterogeneity, IIA, and the Similarity Critique," Harvard Business School Working Papers 09-049, Harvard Business School.
  5. Jill Avery & Thomas J. Steenburgh, & John A. Deighton & Mary Caravella, 2007. "Adding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing," Harvard Business School Working Papers 07-043, Harvard Business School, revised Feb 2009.


  1. Craig J. Chapman & Thomas J. Steenburgh, 2011. "An Investigation of Earnings Management Through Marketing Actions," Management Science, INFORMS, vol. 57(1), pages 72-92, January.
  2. Wiktor Adamowicz & David Bunch & Trudy Cameron & Benedict Dellaert & Michael Hanneman & Michael Keane & Jordan Louviere & Robert Meyer & Thomas Steenburgh & Joffre Swait, 2008. "Behavioral frontiers in choice modeling," Marketing Letters, Springer, vol. 19(3), pages 215-228, December.
  3. Thomas J. Steenburgh, 2008. "The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models," Marketing Science, INFORMS, vol. 27(2), pages 300-307, 03-04.
  4. Thomas Steenburgh, 2008. "Effort or timing: The effect of lump-sum bonuses," Quantitative Marketing and Economics, Springer, vol. 6(3), pages 235-256, September.
  5. Puneet Manchanda & Dick Wittink & Andrew Ching & Paris Cleanthous & Min Ding & Xiaojing Dong & Peter Leeflang & Sanjog Misra & Natalie Mizik & Sridhar Narayanan & Thomas Steenburgh & Jaap Wieringa & M, 2005. "Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry," Marketing Letters, Springer, vol. 16(3), pages 293-308, December.
  6. Thomas J. Steenburgh & Andrew Ainslie & Peder Hans Engebretson, 2003. "Massively Categorical Variables: Revealing the Information in Zip Codes," Marketing Science, INFORMS, vol. 22(1), pages 40-57, August.

NEP Fields

3 papers by this author were announced in NEP, and specifically in the following field reports (number of papers):
  1. NEP-DCM: Discrete Choice Models (3) 2008-10-07 2010-01-23 2011-09-16. Author is listed
  2. NEP-ECM: Econometrics (2) 2008-10-07 2010-01-23. Author is listed
  3. NEP-MKT: Marketing (1) 2011-09-16. Author is listed


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