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Beyond conjoint analysis: Advances in preference measurement

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Author Info
Oded Netzer ()
Olivier Toubia ()
Eric Bradlow ()
Ely Dahan ()
Theodoros Evgeniou ()
Fred Feinberg ()
Eleanor Feit ()
Sam Hui ()
Joseph Johnson ()
John Liechty ()
James Orlin ()
Vithala Rao ()
Abstract

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File URL: http://hdl.handle.net/10.1007/s11002-008-9046-1
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Publisher Info
Article provided by Springer in its journal Marketing Letters.

Volume (Year): 19 (2008)
Issue (Month): 3 (December)
Pages: 337-354
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:kap:mktlet:v:19:y:2008:i:3:p:337-354

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Web page: http://www.springerlink.com/link.asp?id=100312

For technical questions regarding this item, or to correct its listing, contact: (Christopher F. Baum).

Related research
Keywords: Preference measurement; Conjoint analysis; Marketing research;

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Toubia, Olivier & Hauser, John & Simester, Duncan, 2003. "Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis," Working papers 4285-03, Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
  2. Drazen Prelec, 1998. "The Probability Weighting Function," Econometrica, Econometric Society, vol. 66(3), pages 497-528, May.
  3. Wiktor Adamowicz & David Bunch & Trudy Cameron & Benedict Dellaert & Michael Hanneman & Michael Keane & Jordan Louviere & Robert Meyer & Thomas Steenburgh & Joffre Swait, 2008. "Behavioral frontiers in choice modeling," Marketing Letters, Springer, vol. 19(3), pages 215-228, December. [Downloadable!] (restricted)
  4. Wilfred Amaldoss & Teck-Hua Ho & Aradhna Krishna & Kay-Yut Chen & Preyas Desai & Ganesh Iyer & Sanjay Jain & Noah Lim & John Morgan & Ryan Oprea & Joydeep Srivasatava, 2008. "Experiments on strategic choices and markets," Marketing Letters, Springer, vol. 19(3), pages 417-429, December. [Downloadable!] (restricted)
  5. Neeraj Arora & Xavier Dreze & Anindya Ghose & James Hess & Raghuram Iyengar & Bing Jing & Yogesh Joshi & V. Kumar & Nicholas Lurie & Scott Neslin & S. Sajeesh & Meng Su & Niladri Syam & Jacquelyn Thom, 2008. "Putting one-to-one marketing to work: Personalization, customization, and choice," Marketing Letters, Springer, vol. 19(3), pages 305-321, December. [Downloadable!] (restricted)
  6. Tversky, Amos & Kahneman, Daniel, 1992. " Advances in Prospect Theory: Cumulative Representation of Uncertainty," Journal of Risk and Uncertainty, Springer, vol. 5(4), pages 297-323, October.
  7. Garrett Sonnier & Andrew Ainslie & Thomas Otter, 2007. "Heterogeneity distributions of willingness-to-pay in choice models," Quantitative Marketing and Economics, Springer, vol. 5(3), pages 313-331, September. [Downloadable!] (restricted)
  8. Tülin Erdem & Michael Keane & T. Öncü & Judi Strebel, 2005. "Learning About Computers: An Analysis of Information Search and Technology Choice," Quantitative Marketing and Economics, Springer, vol. 3(3), pages 207-247, September. [Downloadable!] (restricted)
  9. John Liechty & Rik Pieters & Michel Wedel, 2003. "Global and local covert visual attention: Evidence from a bayesian hidden markov model," Psychometrika, Springer, vol. 68(4), pages 519-541, December. [Downloadable!] (restricted)
  10. V. Srinivasan & Allan Shocker, 1973. "Estimating the weights for multiple attributes in a composite criterion using pairwise judgments," Psychometrika, Springer, vol. 38(4), pages 473-493, December. [Downloadable!] (restricted)
  11. V. Srinivasan & Allan Shocker, 1973. "Linear programming techniques for multidimensional analysis of preferences," Psychometrika, Springer, vol. 38(3), pages 337-369, September. [Downloadable!] (restricted)
  12. Kahneman, Daniel & Tversky, Amos, 1979. "Prospect Theory: An Analysis of Decision under Risk," Econometrica, Econometric Society, vol. 47(2), pages 263-91, March. [Downloadable!] (restricted)
  13. Rao, Vithala R & Steckel, Joel H, 1991. " A Polarization Model for Describing Group Preferences," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 18(1), pages 108-18, June.
  14. Mohamed Lachaab & Asim Ansari & Kamel Jedidi & Abdelwahed Trabelsi, 2006. "Modeling preference evolution in discrete choice models: A Bayesian state-space approach," Quantitative Marketing and Economics, Springer, vol. 4(1), pages 57-81, March. [Downloadable!] (restricted)
  15. Min Ding & Grewal Rajdeep & John Liechty, 2005. "Incentive-aligned Conjoint Analysis," Framed Field Experiments 0018, The Field Experiments Website. [Downloadable!]
  16. Ernst Fehr & Lorenz Goette, 2007. "Do Workers Work More if Wages Are High? Evidence from a Randomized Field Experiment," American Economic Review, American Economic Association, vol. 97(1), pages 298-317, March. [Downloadable!]
    Other versions:
  17. Kim, Jin Gyo & Menzefricke, Ulrich & Feinberg, Fred M., 2005. "Modeling Parametric Evolution in a Random Utility Framework," Journal of Business & Economic Statistics, American Statistical Association, vol. 23, pages 282-294, July. [Downloadable!] (restricted)
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