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Beyond conjoint analysis: Advances in preference measurement

Author

Listed:
  • Oded Netzer
  • Olivier Toubia
  • Eric Bradlow
  • Ely Dahan
  • Theodoros Evgeniou
  • Fred Feinberg
  • Eleanor Feit
  • Sam Hui
  • Joseph Johnson
  • John Liechty
  • James Orlin
  • Vithala Rao

Abstract

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Suggested Citation

  • Oded Netzer & Olivier Toubia & Eric Bradlow & Ely Dahan & Theodoros Evgeniou & Fred Feinberg & Eleanor Feit & Sam Hui & Joseph Johnson & John Liechty & James Orlin & Vithala Rao, 2008. "Beyond conjoint analysis: Advances in preference measurement," Marketing Letters, Springer, vol. 19(3), pages 337-354, December.
    • Handle: RePEc:kap:mktlet:v:19:y:2008:i:3:p:337-354
    DOI: 10.1007/s11002-008-9046-1
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