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The voice of the customer

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Author Info
Griffin, Abbie.
Hauser, John R.

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Abstract

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File URL: http://hdl.handle.net/1721.1/2425
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Paper provided by Massachusetts Institute of Technology (MIT), Sloan School of Management in its series Working papers with number #56-91. Working paper (Sloan School of Management) ; 3449-92..

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Date of creation: 1991
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Handle: RePEc:mit:sloanp:2425

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Postal: MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT), SLOAN SCHOOL OF MANAGEMENT, 50 MEMORIAL DRIVE CAMBRIDGE MASSACHUSETTS 02142 USA
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Postal: MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT), SLOAN SCHOOL OF MANAGEMENT, 50 MEMORIAL DRIVE CAMBRIDGE MASSACHUSETTS 02142 USA

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Keywords: HD28 .M414 no.3449- 92

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Hauser, John R. & Urban, Glen L., 1975. "A normative methodology for modeling consumer response to innovation," Working papers 785-75., Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
    Other versions:
  2. Green, Paul E & Srinivasan, V, 1978. " Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 5(2), pages 103-23, Se.
  3. John R. Hauser, 1977. "Testing the Accuracy," Discussion Papers 286, Northwestern University, Center for Mathematical Studies in Economics and Management Science. [Downloadable!]
  4. Griffin, Abbie. & Hauser, John R., 1991. "The marketing and R & D interface," Working papers #48-91. Working paper (Sl, Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
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(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Urban, Glen L., 1995. "Validation and lessons from the field : applications of information acceleration," Working papers 3819-95., Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
  2. Cunha, Miguel Pina e, 2002. ""The best place to be": managing employee loyalty in a knowledge-intensive company," FEUNL Working Paper Series wp409, Universidade Nova de Lisboa, Faculdade de Economia. [Downloadable!]
  3. Chimay J. Anumba, Nosa F. O. Evbuomwan, 1997. "Concurrent engineering in design-build projects," Construction Management & Economics, Taylor and Francis Journals, vol. 15(3), pages 271-281, May. [Downloadable!] (restricted)
  4. Griffin, Abbie. & Hauser, John R. & Griffin, Abbie, 1994. "Integrating R&D and marketing : a review and analysis of the literature," Working papers #112-94. Working paper (S, Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
  5. Urban, Glen L., 1996. "Validation and lessons from the field : applications of information acceleration," Working papers #141-96. Working paper (S, Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
  6. Hauser, John R. & Katz, Gerald M. & International Center for Research on the Management of Technology., 1998. "Metrics : you are what you measure!," Working papers 172-98, Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
  7. Enrique Yacuzzi & Fernando Martín, 2003. "QFD: Conceptos, aplicaciones y nuevos desarrollos," CEMA Working Papers: Serie Documentos de Trabajo. 234, Universidad del CEMA. [Downloadable!]
  8. Urban, Glen L., 1996. "New product modeling : a 30 year retrospective and future challenges," Working papers 3908-96., Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
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