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A normative methodology for modeling consumer response to innovation

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Author Info

  • Hauser, John R.
  • Urban, Glen L.

Abstract

"This paper is also available under MIT Operations Research Center Technical Report TR-109."

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File URL: http://hdl.handle.net/1721.1/1898
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Bibliographic Info

Paper provided by Massachusetts Institute of Technology (MIT), Sloan School of Management in its series Working papers with number 785-75..

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Date of creation: 1975
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Handle: RePEc:mit:sloanp:1898

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Postal: MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT), SLOAN SCHOOL OF MANAGEMENT, 50 MEMORIAL DRIVE CAMBRIDGE MASSACHUSETTS 02142 USA
Phone: 617-253-2659
Web page: http://mitsloan.mit.edu/
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Postal: MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT), SLOAN SCHOOL OF MANAGEMENT, 50 MEMORIAL DRIVE CAMBRIDGE MASSACHUSETTS 02142 USA

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References

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  1. Hauser, John R. & Urban, Glen L., 1976. "A normative methodology for modeling consumer response to innovation," Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management 854-76., Massachusetts Institute of Technology (MIT), Sloan School of Management.
  2. Hauser, John R. & Urban, Glen L., 1976. "Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing," Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management 843-76A., Massachusetts Institute of Technology (MIT), Sloan School of Management.
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Cited by:
  1. Hauser, John R. & Urban, Glen L., 1975. "A normative methodology for modeling consumer response to innovation," Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management 785-75., Massachusetts Institute of Technology (MIT), Sloan School of Management.
  2. Hauser, John R. & Urban, Glen L., 1976. "Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing," Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management 843-76A., Massachusetts Institute of Technology (MIT), Sloan School of Management.
  3. Silk, Alvin J. & Urban, Glen L., 1976. "Pre-test market evaluation of new packaged goods : a model and measurement methodology," Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management 834-76., Massachusetts Institute of Technology (MIT), Sloan School of Management.
  4. John R. Hauser, 1977. "Testing the Accuracy," Discussion Papers, Northwestern University, Center for Mathematical Studies in Economics and Management Science 286, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
  5. Ana Oliveira-Brochado & Francisco Vitorino Martins, 2008. "Aspectos Metodológicos da Segmentação de Mercado: Base de Segmentação e Métodos de Classificação," FEP Working Papers 261, Universidade do Porto, Faculdade de Economia do Porto.
  6. Griffin, Abbie. & Hauser, John R., 1991. "The voice of the customer," Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management #56-91. Working paper (Sl, Massachusetts Institute of Technology (MIT), Sloan School of Management.
  7. John R. Hauser, 1977. "Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice," Discussion Papers, Northwestern University, Center for Mathematical Studies in Economics and Management Science 287, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
  8. Urban, Glen L. & Neslin, Scott A., 1976. "The design and marketing of new educational programs," Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management 873-76., Massachusetts Institute of Technology (MIT), Sloan School of Management.
  9. John R. Hauser & Steven Shugan, 1978. "Intensity Measures of Consumer Preferences," Discussion Papers, Northwestern University, Center for Mathematical Studies in Economics and Management Science 291, Northwestern University, Center for Mathematical Studies in Economics and Management Science.

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