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L'impact économique du développement des marques de distributeurs

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  • Fabian Bergès
  • Philippe Bontems
  • Vincent Réquillart

Abstract

In this article we survey the economic literature on private labels (PLs). The first section looks at PL growth. We analyzethe causes of private-label introduction by retailers and its impact on manufacturers and consumers. We compare ourconclusions with the findings of empirical studies. The third section discusses PL positioning. The fourth sectionexamines the link between PLs and retailers? loyalty programs. The fifth section addresses the issues for manufacturersresulting from PL introduction. We conclude with some thoughts on PLs and their impact on social welfare. Keywords : industrial organization, vertical relationships, private labels, food industry

Suggested Citation

  • Fabian Bergès & Philippe Bontems & Vincent Réquillart, 2009. "L'impact économique du développement des marques de distributeurs," Economie & Prévision, La Documentation Française, vol. 0(3), pages 41-56.
    • Handle: RePEc:cai:ecoldc:ecop_189_0041
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    Cited by:

    1. Ion ANGHEL & Anca Maria HRISTEA, 2018. "Private brand – differentiating concept and source of stimulation of the Romanian retail trade," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(3(616), A), pages 5-24, Autumn.

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    More about this item

    Keywords

    Growth and long-term unemployment;

    JEL classification:

    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

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