Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues
Citations
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- Yu, Junwei & Droulers, Olivier & Lacoste-Badie, Sophie, 2022. "Why display motion on packaging? The effect of implied motion on consumer behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
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- Kühn, Frauke & Lichters, Marcel & Krey, Nina, 2020. "The touchy issue of produce: Need for touch in online grocery retailing," Journal of Business Research, Elsevier, vol. 117(C), pages 244-255.
- Kergoat, Marine & Lecuyer, Charlotte & Meyer, Thierry, 2025. "The effect of risk on purchase confidence and subsequent purchase intention: The moderating role of product container haptic sensations," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
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- Orlowski, Marissa & Lefebvre, Sarah & Back, Robin M., 2022. "Thinking outside the bottle: Effects of alternative wine packaging," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
- Jan Vrána & Stanislav Mokrý, 2020. "Haptics and its Effect on Consumers' Intentions Using Neuroscientific Methods: Literature Review," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 68(2), pages 451-457.
- Yazdanparast, Atefeh & Ketron, Seth, 2023. "The effect of color lightness on anticipated product comfort: The role of the lightness-softness cross-modal correspondence," Journal of Business Research, Elsevier, vol. 165(C).
- Madzharov, Adriana V., 2019. "Self-Control and Touch: When Does Direct Versus Indirect Touch Increase Hedonic Evaluations and Consumption of Food," Journal of Retailing, Elsevier, vol. 95(4), pages 170-185.
- Dipayan Biswas & Kaisa Lund & Courtney Szocs, 2019. "Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales," Journal of the Academy of Marketing Science, Springer, vol. 47(1), pages 37-55, January.
- Zhang, Yunen & Shao, Wei & Quach, Sara & Thaichon, Park & Li, Qianmin, 2025. "VR retailing: When and why immersion pays off," Journal of Retailing, Elsevier, vol. 101(3), pages 348-365.
- Sara Williamson & Lauren G. Block & Punam A. Keller, 2016. "Of Waste and Waists: The Effect of Plate Material on Food Consumption and Waste," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(1), pages 147-160.
- Courtney Szocs & Dipayan Biswas & Adilson Borges, 2016. "Cheers to Haptic Sensations and Alcohol Consumption: How Glassware Weight Impacts Perceived Intoxication and Positive Emotions," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(4), pages 569-578.
- Hsi-Tien Chen & Yun-Tsan Lin, 2018. "A study of the relationships among sensory experience, emotion, and buying behavior in coffeehouse chains," Service Business, Springer;Pan-Pacific Business Association, vol. 12(3), pages 551-573, September.
- Zhang, Jin & Huang, Yidi & Zhu, Junming & Zhao, Lijun, 2023. "A meta-analysis on the effectiveness of food-waste reducing nudges," Food Policy, Elsevier, vol. 120(C).
- Pagani, Margherita & Racat, Margot & Hofacker, Charles F., 2019. "Adding Voice to the Omnichannel and How that Affects Brand Trust," Journal of Interactive Marketing, Elsevier, vol. 48(C), pages 89-105.
- Adilson Borges & Felipe Pantoja & Patricia Rossi & Amanda Yamim, 2020. "If I Touch It, I will Like It! The Role of Tactile Inputs on Gustatory Perceptions of Food Items," Post-Print hal-02507986, HAL.
- Silva, Susana C. & Rocha, Thelma Valeria & De Cicco, Roberta & Galhanone, Renata Fernandes & Manzini Ferreira Mattos, Luiza Tari, 2021. "Need for touch and haptic imagery: An investigation in online fashion shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
- Courtney Szocs & Dipayan Biswas, 2016. "Forks over Spoons: The Impact of Cutlery on Calorie Estimates," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(1), pages 161-174.
- Krishna, Aradhna & Cian, Luca & Aydınoğlu, Nilüfer Z., 2017. "Sensory Aspects of Package Design," Journal of Retailing, Elsevier, vol. 93(1), pages 43-54.
- Jha, Subhash & Balaji, M.S. & Peck, Joann & Oakley, Jared & Deitz, George D., 2020. "The Effects of Environmental Haptic Cues on Consumer Perceptions of Retailer Warmth and Competence," Journal of Retailing, Elsevier, vol. 96(4), pages 590-605.
- Imschloss, Monika & Kuehnl, Christina, 2019. "Feel the Music! Exploring the Cross-modal Correspondence between Music and Haptic Perceptions of Softness," Journal of Retailing, Elsevier, vol. 95(4), pages 158-169.
- Silvia Cachero-Martínez & Rodolfo Vázquez-Casielles, 2018. "Developing the Marketing Experience to Increase Shopping Time: The Moderating Effect of Visit Frequency," Administrative Sciences, MDPI, vol. 8(4), pages 1-21, November.
- Kumar Rakesh Ranjan & Stuart Read, 2016. "Value co-creation: concept and measurement," Journal of the Academy of Marketing Science, Springer, vol. 44(3), pages 290-315, May.
- Yegyu Han & Mario Pandelaere, 2021. "All that glitters is not gold: when glossy packaging hurts brand trust," Marketing Letters, Springer, vol. 32(2), pages 191-202, June.
- Orth, Ulrich R. & Bouzdine-Chameeva, Tatiana & Brand, Kathrin, 2013. "Trust during retail encounters: A touchy proposition," Journal of Retailing, Elsevier, vol. 89(3), pages 301-314.
- Jha, Subhash & Balaji, M.S. & Peck, Joann, 2023. "Conveying product weight in digital media using a hand image," Journal of Retailing, Elsevier, vol. 99(3), pages 353-369.
- Duarte, Paulo & e Silva, Susana Costa, 2020. "Need-for-touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
- Racat, Margot & Capelli, Sonia & Lichy, Jessica, 2021. "New insights into ‘technologies of touch’: Information processing in product evaluation and purchase intention," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
- Pantoja, Felipe & Borges, Adilson & Rossi, Patricia & Yamim, Amanda Pruski, 2020. "If I touch it, I will like it! The role of tactile inputs on gustatory perceptions of food items," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
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