IDEAS home Printed from https://ideas.repec.org/a/ucp/jacres/doi10.1086-688219.html
   My bibliography  Save this article

Cheers to Haptic Sensations and Alcohol Consumption: How Glassware Weight Impacts Perceived Intoxication and Positive Emotions

Author

Listed:
  • Courtney Szocs
  • Dipayan Biswas
  • Adilson Borges

Abstract

People often consume alcohol as a means of emotional control. More specifically, people frequently consume alcohol to enhance positive feelings (e.g., happiness) and reduce negative feelings (e.g., stress, tension). The results of two field studies and one laboratory study showed that holding the volume of alcohol consumed constant and varying the haptic (i.e., weight) sensations individuals experience during consumption can influence these emotional responses and also perceived intoxication. Specifically, we manipulated haptic weight sensations by varying the weight of the cup/container (e.g., champagne flute) alcohol was consumed from and showed that consuming champagne from lighter (vs. heavier) flutes leads to enhanced positive feelings, reduced negative feelings, and increased perceived intoxication.

Suggested Citation

  • Courtney Szocs & Dipayan Biswas & Adilson Borges, 2016. "Cheers to Haptic Sensations and Alcohol Consumption: How Glassware Weight Impacts Perceived Intoxication and Positive Emotions," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(4), pages 569-578.
    • Handle: RePEc:ucp:jacres:doi:10.1086/688219
    DOI: 10.1086/688219
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/688219
    Download Restriction: Access to the online full text or PDF requires a subscription.
    File URL: http://dx.doi.org/10.1086/688219
    Download Restriction: Access to the online full text or PDF requires a subscription.
    File URL: https://libkey.io/10.1086/688219?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Aradhna Krishna & Maureen Morrin, 2008. "Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(6), pages 807-818, October.
    2. Dwyer-Lindgren, L. & Flaxman, A.D. & Ng, M. & Hansen, G.M. & Murray, C.J.L. & Mokdad, A.H., 2015. "Drinking patterns in US counties from 2002 to 2012," American Journal of Public Health, American Public Health Association, vol. 105(6), pages 1120-1127.
    3. Aradhna Krishna, 2006. "Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(4), pages 557-566, March.
    4. Dipayan Biswas & Courtney Szocs & Aradhna Krishna & Donald R. Lehmann, 2014. "Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(2), pages 261-273.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Togawa, Taku & Park, Jaewoo & Ishii, Hiroaki & Deng, Xiaoyan, 2019. "A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions," Journal of Retailing, Elsevier, vol. 95(4), pages 204-218.
    2. Madzharov, Adriana V., 2019. "Self-Control and Touch: When Does Direct Versus Indirect Touch Increase Hedonic Evaluations and Consumption of Food," Journal of Retailing, Elsevier, vol. 95(4), pages 170-185.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pantoja, Felipe & Borges, Adilson & Rossi, Patricia & Yamim, Amanda Pruski, 2020. "If I touch it, I will like it! The role of tactile inputs on gustatory perceptions of food items," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    2. Adilson Borges & Felipe Pantoja & Patricia Rossi & Amanda Yamim, 2020. "If I Touch It, I will Like It! The Role of Tactile Inputs on Gustatory Perceptions of Food Items," Post-Print hal-02507986, HAL.
    3. Togawa, Taku & Park, Jaewoo & Ishii, Hiroaki & Deng, Xiaoyan, 2019. "A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions," Journal of Retailing, Elsevier, vol. 95(4), pages 204-218.
    4. Courtney Szocs & Dipayan Biswas, 2016. "Forks over Spoons: The Impact of Cutlery on Calorie Estimates," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(1), pages 161-174.
    5. Courtney Szocs & Dipayan Biswas, 2016. "Tasting in 2D: implications of food shape, visual cues, and oral haptic sensory inputs," Marketing Letters, Springer, vol. 27(4), pages 753-764, December.
    6. Silvia Cachero-Martínez & Rodolfo Vázquez-Casielles, 2018. "Developing the Marketing Experience to Increase Shopping Time: The Moderating Effect of Visit Frequency," Administrative Sciences, MDPI, vol. 8(4), pages 1-21, November.
    7. Koo, Jieun & Suk, Kwanho, 2016. "The effect of package shape on calorie estimation," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 856-867.
    8. Abhishek, 2015. "Will you buy if others touch it? Evaluation of products touched by others during shopping," IIMA Working Papers WP2015-03-13, Indian Institute of Management Ahmedabad, Research and Publication Department.
    9. Madzharov, Adriana V., 2019. "Self-Control and Touch: When Does Direct Versus Indirect Touch Increase Hedonic Evaluations and Consumption of Food," Journal of Retailing, Elsevier, vol. 95(4), pages 170-185.
    10. Szocs, Courtney & Lefebvre, Sarah, 2017. "Spread or stacked? Vertical versus horizontal food presentation, portion size perceptions, and consumption," Journal of Business Research, Elsevier, vol. 75(C), pages 249-257.
    11. Mai, Robert & Symmank, Claudia & Seeberg-Elverfeldt, Berenike, 2016. "Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?," Journal of Retailing, Elsevier, vol. 92(4), pages 426-444.
    12. Jana Rybanská, 2015. "Selected Personality Characteristics as Predictors of Emotional Consumer Behaviour," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 1(2), pages 128-136.
    13. Mimi Ton & Michael J. Widener & Peter James & Trang VoPham, 2021. "Food Environments and Hepatocellular Carcinoma Incidence," IJERPH, MDPI, vol. 18(11), pages 1-11, May.
    14. Metin Çakır & Joseph V. Balagtas & Abigail M. Okrent & Mariana Urbina‐Ramirez, 2021. "Effects of Package Size on Household Food Purchases," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 43(2), pages 781-801, June.
    15. Imschloss, Monika & Kuehnl, Christina, 2019. "Feel the Music! Exploring the Cross-modal Correspondence between Music and Haptic Perceptions of Softness," Journal of Retailing, Elsevier, vol. 95(4), pages 158-169.
    16. Michele Vicovaro & Katia Ruta & Giulio Vidotto, 2019. "Influence of visually perceived shape and brightness on perceived size, expected weight, and perceived weight of 3D objects," PLOS ONE, Public Library of Science, vol. 14(8), pages 1-25, August.
    17. Yuli Zhang & Hyokjin Kwak & Marina Puzakova & Charles R. Taylor, 2021. "Space between products on display: the impact of interspace on consumer estimation of product size," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1109-1131, November.
    18. Pagani, Margherita & Racat, Margot & Hofacker, Charles F., 2019. "Adding Voice to the Omnichannel and How that Affects Brand Trust," Journal of Interactive Marketing, Elsevier, vol. 48(C), pages 89-105.
    19. Metin Çakır, 2022. "Retail pass‐through of package downsizing," Agribusiness, John Wiley & Sons, Ltd., vol. 38(2), pages 259-278, April.
    20. Na Young Lee & Stephanie M. Noble & Dipayan Biswas, 2018. "Hey big spender! A golden (color) atmospheric effect on tipping behavior," Journal of the Academy of Marketing Science, Springer, vol. 46(2), pages 317-337, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ucp:jacres:doi:10.1086/688219. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journals Division (email available below). General contact details of provider: https://www.journals.uchicago.edu/JACR .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.