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This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations

Citations

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Cited by:

  1. Snir, Avichai & Chen, Haipeng (Allan) & Levy, Daniel, 2022. "Zero-Ending Prices, Cognitive Convenience, and Price Rigidity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 203, pages 519-542.
  2. Khalil, Mary & Septianto, Felix & Lang, Bodo & Northey, Gavin, 2021. "The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  3. Jain, Gaurav & Gaeth, Gary J. & Nayakankuppam, Dhananjay & Levin, Irwin P., 2020. "Revisiting attribute framing: The impact of number roundedness on framing," Organizational Behavior and Human Decision Processes, Elsevier, vol. 161(C), pages 109-119.
  4. Pleshcheva, Vlada, 2019. "Metric and Scale Effects in Consumer Preferences for Environmental Benefits," Rationality and Competition Discussion Paper Series 147, CRC TRR 190 Rationality and Competition.
  5. Edward S. Knotek & Doron Sayag & Avichai Snir, 2019. "The Effects of Price Endings on Price Rigidity: Evidence from VAT Changes," Working Papers 19-24, Federal Reserve Bank of Cleveland.
  6. Achiel Fenneman & Jörn Sickmann & Sascha Füllbrunn & Carina Goldbach & Thomas Pitz, 2022. "Psychological price perception may exert a weaker effect on purchasing decisions than previously suggested: Results from a large online experiment fail to reproduce either a left-digit or perceptual-f," PLOS ONE, Public Library of Science, vol. 17(8), pages 1-14, August.
  7. Hu, Jihao & Xue, Nan (Iris) & Wan, Lisa C., 2025. "When less is more: The numerical format effect of tourism corporate donations," Annals of Tourism Research, Elsevier, vol. 110(C).
  8. Jessica B. Hoel & Prachi Jain & Bridget Galaty, 2022. "JUST VENMO ME: Does form of payment affect risk taking and intertemporal choice?," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 8(1), pages 16-33, December.
  9. Basu, Shankha & Savani, Krishna, 2017. "Choosing one at a time? Presenting options simultaneously helps people make more optimal decisions than presenting options sequentially," Organizational Behavior and Human Decision Processes, Elsevier, vol. 139(C), pages 76-91.
  10. Na Hou & Han Gong, 2025. "Precision makes tightness better: the interactive effect of interstitial space and number precision on purchase intention," Marketing Letters, Springer, vol. 36(3), pages 403-416, September.
  11. Wadhwa, Monica & Zhang, Kuangjie, 2019. "When numbers make you feel: Impact of round versus precise numbers on preventive health behaviors," Organizational Behavior and Human Decision Processes, Elsevier, vol. 150(C), pages 101-111.
  12. Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(1 (Forthc).
  13. Maggie Rong Hu & Xiaoyang Li & Yang Shi & Xiaoquan (Michael) Zhang, 2023. "Numerological Heuristics and Credit Risk in Peer-to-Peer Lending," Information Systems Research, INFORMS, vol. 34(4), pages 1744-1760, December.
  14. Petrowsky, Hannes M. & Schweinsberg, Martin & Seitz, Lennart & Funk, Burkhardt & Loschelder, David D., 2023. "Deal or no deal? How round vs precise percentage offers and price-ending mimicry affect impasse risk in over 25 million eBay negotiations," Journal of Economic Psychology, Elsevier, vol. 94(C).
  15. Santana, Shelle & Thomas, Manoj & Morwitz, Vicki G., 2020. "The Role of Numbers in the Customer Journey," Journal of Retailing, Elsevier, vol. 96(1), pages 138-154.
  16. Hu, Bill & McInish, Thomas & Miller, Jonathan & Zeng, Li, 2019. "Intraday price behavior of cryptocurrencies," Finance Research Letters, Elsevier, vol. 28(C), pages 337-342.
  17. Vaidyanathan, Rajiv & Aggarwal, Praveen, 2020. "Does MSRP impact women differently? Exploring gender-based differences in the effectiveness of retailer-provided reference prices," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  18. Li, Yi & Pandelaere, Mario, 2021. "The denomination–spending matching effect," Journal of Business Research, Elsevier, vol. 128(C), pages 338-349.
  19. Chan, Yu-Ju & Lin, Chih-Yung & Lin, Tse-Chun, 2025. "Tacit collusion among dominant banks: Evidence from round-yard loan pricing," Journal of Corporate Finance, Elsevier, vol. 92(C).
  20. Mishra, Abhishek, 2016. "Attribute-based design perceptions and consumer-brand relationship: Role of user expertise," Journal of Business Research, Elsevier, vol. 69(12), pages 5983-5992.
  21. Wang, Yan & Jiang, Jing & Yang, Ying, 2023. "Magic odd numbers: The effect of numerical parity on variety-seeking," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  22. Mirela Martinčić & Dijana Vuković & Anica Hunjet, 2022. "Consumer Responses to Selected Activities: Price Increases, Lack of Product Information and Numerical Way of Expressing Product Prices," JRFM, MDPI, vol. 15(6), pages 1-19, June.
  23. Wang, Jie & Zhang, Xiadan & Jiang, Jing, 2022. "Healthy-Angular, unhealthy-circular: Effects of the fit between shapes and healthiness on consumer food preferences," Journal of Business Research, Elsevier, vol. 139(C), pages 740-750.
  24. Jeong, Ji Youn & Crompton, John L., 2017. "The use of odd-ending numbers in the pricing of five tourism services in three different cultures," Tourism Management, Elsevier, vol. 62(C), pages 135-146.
  25. He (Michael) Jia & Echo Wen Wan & Wanyi Zheng, 2023. "Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 50(1), pages 142-166.
  26. Dengfeng Yan, 2016. "Numbers Are Gendered: The Role of Numerical Precision," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(2), pages 303-316.
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