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Brand Choice Inertia as One Aspect of the Notion of Brand Loyalty

Citations

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Cited by:

  1. Nanarpuzha, Rajesh, 2013. "Modeling Situational Factors in Variety Seeking Behaviour: An Extension of the Lightning Bolt Model," IIMA Working Papers WP2013-12-04, Indian Institute of Management Ahmedabad, Research and Publication Department.
  2. Jacob Feldman & Alice Paul & Huseyin Topaloglu, 2019. "Technical Note—Assortment Optimization with Small Consideration Sets," Operations Research, INFORMS, vol. 67(5), pages 1283-1299, September.
  3. Xiao Liu, 2023. "Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping," Marketing Science, INFORMS, vol. 42(4), pages 637-658, July.
  4. Ali Aouad & Jacob Feldman & Danny Segev & Dennis J. Zhang, 2025. "The Click-Based MNL Model: A Framework for Modeling Click Data in Assortment Optimization," Management Science, INFORMS, vol. 71(8), pages 6943-6960, August.
  5. Aradhna Krishna & Fred M. Feinberg & Z. John Zhang, 2007. "Should Price Increases Be Targeted?--Pricing Power and Selective vs. Across-the-Board Price Increases," Management Science, INFORMS, vol. 53(9), pages 1407-1422, September.
  6. Bronnenberg, Bart & Dube, Jean-Pierre, 2016. "The Formation of Consumer Brand Preferences," CEPR Discussion Papers 11648, Centre for Economic Policy Research.
  7. Rebecca Hamilton & Debora Thompson & Zachary Arens & Simon Blanchard & Gerald Häubl & P. Kannan & Uzma Khan & Donald Lehmann & Margaret Meloy & Neal Roese & Manoj Thomas, 2014. "Consumer substitution decisions: an integrative framework," Marketing Letters, Springer, vol. 25(3), pages 305-317, September.
  8. Jie Zhang & Lakshman Krishnamurthi, 2004. "Customizing Promotions in Online Stores," Marketing Science, INFORMS, vol. 23(4), pages 561-578, June.
  9. Bart J. Bronnenberg & Jean-Pierre H. Dubé, 2016. "The Formation of Consumer Brand Preferences," NBER Working Papers 22691, National Bureau of Economic Research, Inc.
  10. Savannah Wei Shi & Hai Che & Lang Jin, 2021. "Strategic Product Displays Across Different Assortment Levels," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 8(3), pages 84-101, September.
  11. Antonio Ladrón de Guevara, 2001. "A dynamic choice model of hybrid behavior in the attribute-space," Economics Working Papers 589, Department of Economics and Business, Universitat Pompeu Fabra.
  12. Youngsoo Kim & Ramayya Krishnan, 2019. "The Dynamics of Online Consumers’ Response to Price Promotion," Service Science, INFORMS, vol. 30(1), pages 175-190, March.
  13. Wisnicki, Bartlomiej, 2022. "Consumer inertia fosters product quality," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 96(C).
  14. Desmond Lam & Richard Mizerski, 2009. "An investigation into gambling purchases using the NBD and NBD–Dirichlet models," Marketing Letters, Springer, vol. 20(3), pages 263-276, September.
  15. Nadine Losch & Klaus Möller & Benjamin Quaiser & Sophie Bortfeldt, 2013. "Konzeption und Umsetzung einer Customer Lifetime Value-Berechnung am Beispiel der Luftfahrtindustrie," Schmalenbach Journal of Business Research, Springer, vol. 65(3), pages 274-301, May.
  16. Zhao, Li & Tian, Peng & Xiangyong Li, 2012. "Dynamic pricing in the presence of consumer inertia," Omega, Elsevier, vol. 40(2), pages 137-148, April.
  17. Diwas KC & Tongil Kim, 2022. "Impact of universal healthcare on patient choice and quality of care," Production and Operations Management, Production and Operations Management Society, vol. 31(5), pages 2167-2184, May.
  18. Mira Frick & Ryota Iijima & Tomasz Strzalecki, 2019. "Dynamic Random Utility," Econometrica, Econometric Society, vol. 87(6), pages 1941-2002, November.
  19. Srikanth Jagabathula & Dmitry Mitrofanov & Gustavo Vulcano, 2022. "Personalized Retail Promotions Through a Directed Acyclic Graph–Based Representation of Customer Preferences," Operations Research, INFORMS, vol. 70(2), pages 641-665, March.
  20. Srikanth Jagabathula & Gustavo Vulcano, 2018. "A Partial-Order-Based Model to Estimate Individual Preferences Using Panel Data," Management Science, INFORMS, vol. 64(4), pages 1609-1628, April.
  21. Jackson, Tyrone W. & Perloff, Jeffrey M., 1996. "Personal computer brand loyalty," CUDARE Working Papers 47283, University of California, Berkeley, Department of Agricultural and Resource Economics.
  22. Chen, Kang & Chen, Dongxu & Sun, Xueshan & Yang, Zhongzhen, 2016. "Container Ocean-transportation System Design with the factors of demand fluctuation and choice inertia of shippers," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 95(C), pages 267-281.
  23. Itzhak Gilboa & Amit Pazgal, 1995. "History Dependent Brand Switching: Theory and Evidence," Discussion Papers 1146, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
  24. repec:dau:papers:123456789/5854 is not listed on IDEAS
  25. Nanda Kumar & Surendra Rajiv & Abel Jeuland, 2001. "Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through," Marketing Science, INFORMS, vol. 20(4), pages 382-404, August.
  26. Z. John Zhang & Aradhna Krishna & Sanjay K. Dhar, 2000. "The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?," Management Science, INFORMS, vol. 46(3), pages 348-362, March.
  27. Sergi Jiménez-Martín & Antonio Ladrón de Guevara-Martínez, 2009. "A state-dependent model of hybrid behavior with rational consumers in the attribute space," Investigaciones Economicas, Fundación SEPI, vol. 33(3), pages 347-383, September.
  28. Haris Krijestorac & Rajiv Garg & Prabhudev Konana, 2021. "Decisions Under the Illusion of Objectivity: Digital Embeddedness and B2B Purchasing," Production and Operations Management, Production and Operations Management Society, vol. 30(7), pages 2232-2251, July.
  29. P. B. Seetharaman, 2004. "Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach," Marketing Science, INFORMS, vol. 23(2), pages 263-271, April.
  30. Xie, Chi & Liu, Zugang, 2014. "On the stochastic network equilibrium with heterogeneous choice inertia," Transportation Research Part B: Methodological, Elsevier, vol. 66(C), pages 90-109.
  31. Park, Sehoon & Jain, Dipak & Krishnamurthi, Lakshman, 1998. "A hierarchical elimination modeling approach for market structure analysis," European Journal of Operational Research, Elsevier, vol. 111(2), pages 328-350, December.
  32. Hariharan, Vijay Ganesh & Desai, Kalpesh Kaushik & Talukdar, Debabrata & Inman, J. Jeffrey, 2018. "Shopper marketing moderators of the brand equity – behavioral loyalty relationship," Journal of Business Research, Elsevier, vol. 85(C), pages 91-104.
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