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Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'

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  1. Annarita Colasante & Andrea Morone & Piergiuseppe Morone, 2024. "The importance of the Greenium: experimental evidence on the role of certifications," Eurasian Economic Review, Springer;Eurasia Business and Economics Society, vol. 14(1), pages 121-148, March.
  2. Noémi Nemes & Stephen J. Scanlan & Pete Smith & Tone Smith & Melissa Aronczyk & Stephanie Hill & Simon L. Lewis & A. Wren Montgomery & Francesco N. Tubiello & Doreen Stabinsky, 2022. "An Integrated Framework to Assess Greenwashing," Sustainability, MDPI, vol. 14(8), pages 1-13, April.
  3. Zhang, Dongyang, 2022. "Environmental regulation and firm product quality improvement: How does the greenwashing response?," International Review of Financial Analysis, Elsevier, vol. 80(C).
  4. Hua Liu & Juncheng Wang & Mengna Liu, 2024. "Can digital finance curb corporate ESG decoupling? Evidence from Shanghai and Shenzhen A-shares listed companies," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
  5. Whitney Ginder & Wi-Suk Kwon & Sang-Eun Byun, 2021. "Effects of Internal–External Congruence-Based CSR Positioning: An Attribution Theory Approach," Journal of Business Ethics, Springer, vol. 169(2), pages 355-369, March.
  6. Huang, Hongfu & Xing, Xinjie & He, Yong & Gu, Xiaoyu, 2020. "Combating greenwashers in emerging markets: A game-theoretical exploration of firms, customers and government regulations," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 140(C).
  7. Sandile Mkhize & Debbie Ellis, 2024. "Organic consumption as a means to achieve sustainable development goals and agenda 2063," Sustainable Development, John Wiley & Sons, Ltd., vol. 32(5), pages 5181-5192, October.
  8. Fatima Akhtar, 2022. "Big-five Personality Traits and Pro-environmental Investment Specifics from an Emerging Economy," Global Business Review, International Management Institute, vol. 23(2), pages 354-371, April.
  9. Zhang, Dongyang, 2023. "Can environmental monitoring power transition curb corporate greenwashing behavior?," Journal of Economic Behavior & Organization, Elsevier, vol. 212(C), pages 199-218.
  10. Leszek Dziawgo, 2025. "Green Finance vs Greenwashing Challenges to the Ecological Transformation," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 646-658.
  11. Elisa Monnot & Fanny Reniou & Béatrice Parguel & Leila Elgaaied-Gambier, 2019. "“Thinking Outside the Packaging Box”: Should Brands Consider Store Shelf Context When Eliminating Overpackaging?," Journal of Business Ethics, Springer, vol. 154(2), pages 355-370, January.
  12. Bech-Larsen, Tino & Grunert, Klaus G. & Tsalis, George, 2024. "Effects of the qualification of animal welfare claims in market communication on consumer purchase intentions with and without time constraints: A dual processing perspective," Food Policy, Elsevier, vol. 126(C).
  13. Aysun Kahraman & İpek Kazançoğlu, 2019. "Understanding consumers' purchase intentions toward natural‐claimed products: A qualitative research in personal care products," Business Strategy and the Environment, Wiley Blackwell, vol. 28(6), pages 1218-1233, September.
  14. Lee, Michael T. & Raschke, Robyn L., 2023. "Stakeholder legitimacy in firm greening and financial performance: What about greenwashing temptations?☆," Journal of Business Research, Elsevier, vol. 155(PB).
  15. Santa, Juana Castro & Drews, Stefan, 2023. "Heuristic processing of green advertising: Review and policy implications," Ecological Economics, Elsevier, vol. 206(C).
  16. Buberger, Johannes & Kersten, Anton & Kuder, Manuel & Eckerle, Richard & Weyh, Thomas & Thiringer, Torbjörn, 2022. "Total CO2-equivalent life-cycle emissions from commercially available passenger cars," Renewable and Sustainable Energy Reviews, Elsevier, vol. 159(C).
  17. Carlos Ignacio Gallo Aguila & María del Pilar Castro Arellano & Marco Antonio Rodríguez Vega & Eliana Maritza Barturen Mondragón & María del Pilar Quezada Castro & Guillermo Alexander Quezada Cast, 2024. "Trends in Scientific Production on Greenwashing based on Scopus (1990-2023)," International Journal of Energy Economics and Policy, Econjournals, vol. 14(4), pages 464-471, July.
  18. Marco Migliorelli, 2021. "What Do We Mean by Sustainable Finance? Assessing Existing Frameworks and Policy Risks," Sustainability, MDPI, vol. 13(2), pages 1-17, January.
  19. Bazlur RAHMAN, & Idris ALI, & Alexandru Mircea NEDELEA, 2017. "Greenwashing In Canadian Firms: An Assessment Of Environmental Claimsgreenwashing In Canadian Firms: An Assessment Of Environmental Claims," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(2), pages 1-8, july.
  20. Srisathan, Wutthiya Aekthanate & Naruetharadhol, Phaninee, 2025. "Exploring moral hazard and adverse selection in the context of greenwashing and organic product consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  21. repec:aep:anales:4824 is not listed on IDEAS
  22. Célia Santos & Arnaldo Coelho & Alzira Marques, 2024. "A systematic literature review on greenwashing and its relationship to stakeholders: state of art and future research agenda," Management Review Quarterly, Springer, vol. 74(3), pages 1397-1421, September.
  23. Yvette Sterbenk & Sara Champlin & Kasey Windels & Summer Shelton, 2022. "Is Femvertising the New Greenwashing? Examining Corporate Commitment to Gender Equality," Journal of Business Ethics, Springer, vol. 177(3), pages 491-505, May.
  24. Lingling Xu & Tingting Tian, 2024. "Blockchain-enabled enterprise bleaching green regulation banking evolution game analysis," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(11), pages 27457-27483, November.
  25. Gregor Dorfleitner & Sebastian Utz, 2024. "Green, green, it’s green they say: a conceptual framework for measuring greenwashing on firm level," Review of Managerial Science, Springer, vol. 18(12), pages 3463-3486, December.
  26. Song, Zenglu & Lu, Jinjing & Xu, Xinkuo, 2025. "Virtue over Deception: Confucian Culture and Corporate Greenwashing Behavior," Economic Analysis and Policy, Elsevier, vol. 86(C), pages 1569-1591.
  27. Ronald J. Ferguson & Kaspar Schattke & Michèle Paulin, 2021. "Persuasions by Corporate and Activist NGO Strategic Website Communications: Impacts on Perceptions of Sustainability Messages and Greenwashing," Humanistic Management Journal, Springer, vol. 6(1), pages 117-131, April.
  28. Stefan Walzel & Christopher Dick & Maximilian Brill & Gerhard Nowak, 2024. "Sustainability communications via sponsorship: Potential, characteristics and managerial challenges," Sustainable Development, John Wiley & Sons, Ltd., vol. 32(4), pages 4284-4296, August.
  29. Zhou, Kuo & Qu, Zhi & Liang, Jiayang & Tao, Yunqing & Zhu, Mengting, 2024. "Threat or shield: Environmental administrative penalties and corporate greenwashing," Finance Research Letters, Elsevier, vol. 61(C).
  30. Cadario, Romain & Parguel, Béatrice & Benoit-Moreau, Florence, 2016. "Is bigger always better? The unit effect in carbon emissions information," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 204-207.
  31. THARIAN Bibin, 2023. "A New Philosophy For Sustainable Consumerism," Management of Sustainable Development, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 15(1), pages 10-17, June.
  32. Marco Ghitti & Gianfranco Gianfrate & Lorenza Palma, 2024. "The agency of greenwashing," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 28(3), pages 905-941, September.
  33. Szerena Szabo & Jane Webster, 2021. "Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions," Journal of Business Ethics, Springer, vol. 171(4), pages 719-739, July.
  34. Ravi Dutta‐Powell & Joshua J. Rhee & Saul Wodak, 2024. "Two interventions for mitigating the harms of greenwashing on consumer perceptions," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 882-903, February.
  35. Yixuan Liu & Ke Lei, 2025. "The impact of human and virtual endorsements on advertising effectiveness: a comparative analysis based on different information appeals," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-12, December.
  36. Birindelli, Giuliana & Chiappini, Helen & Jalal, Raja Nabeel-Ud-Din, 2024. "Greenwashing, bank financial performance and the moderating role of gender diversity," Research in International Business and Finance, Elsevier, vol. 69(C).
  37. L. Ende & M.-A. Reinhard & L. Göritz, 2023. "Detecting Greenwashing! The Influence of Product Colour and Product Price on Consumers’ Detection Accuracy of Faked Bio-fashion," Journal of Consumer Policy, Springer, vol. 46(2), pages 155-189, June.
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