IDEAS home Printed from https://ideas.repec.org/r/hal/journl/hal-00771151.html
   My bibliography  Save this item

Impact of brand personality in 3 major relational consequences (trust, attachment and commitment to the brand)

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Lacœuilhe, Jérôme & Louis, Didier & Lombart, Cindy, 2017. "Impacts of product, store and retailer perceptions on consumers’ relationship to terroir store brand," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 43-53.
  2. Magdalena Bekk & Matthias Spörrle & Miriam Landes & Klaus Moser, 2017. "Traits grow important with increasing age: customer age, brand personality and loyalty," Journal of Business Economics, Springer, vol. 87(4), pages 511-531, May.
  3. Anita Oppong & Livingstone Divine Caesar, 2023. "A contingency analysis of brand reputation and loyalty in the banking sector," SN Business & Economics, Springer, vol. 3(7), pages 1-29, July.
  4. Japutra, Arnold & Molinillo, Sebastian, 2019. "Responsible and active brand personality: On the relationships with brand experience and key relationship constructs," Journal of Business Research, Elsevier, vol. 99(C), pages 464-471.
  5. Vishwas Maheshwari & George Lodorfos & Siril Jacobsen, 2014. "Determinants of Brand Loyalty: A Study of the Experience-Commitment-Loyalty Constructs," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 5(6), pages 13-23, November.
  6. Behzad Jafari & Forough Behnam Far & Abolfazl Babaei & Maryam Faraji, 2016. "Branding an Important Step in Business Success," Modern Applied Science, Canadian Center of Science and Education, vol. 10(12), pages 127-127, December.
  7. Abdul Saleem & Salman Hussain & Faizan Ul Haq & Asadullah Lakho & Muhammad Nabeel Khan, 2022. "Determinants of Consumer Behavioral Intension towards Clothing Brand in Pakistan: The Role of Brand Personality Appeal," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 8(4), pages 163-172, December.
  8. Debasis Pradhan & Ritu Malhotra & Tapas Ranjan Moharana, 2020. "When fan engagement with sports club brands matters in sponsorship: influence of fan–brand personality congruence," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 77-92, January.
  9. Faheem Gul Gilal & Nisar Ahmed Channa & Naeem Gul Gilal & Rukhsana Gul Gilal & Zhenxing Gong & Na Zhang, 2020. "Corporate social responsibility and brand passion among consumers: Theory and evidence," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2275-2285, September.
  10. Wang Guan-Yuan, 2021. "The Brand Effect: A Case Study in Taiwan Second-Hand Smartfhone Market," Journal of Social and Economic Statistics, Sciendo, vol. 10(1-2), pages 30-42, December.
  11. Koronaki, Eirini & Kyrousi, Antigone G. & Panigyrakis, George G., 2018. "The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship," Journal of Business Research, Elsevier, vol. 85(C), pages 406-413.
  12. Richard Huaman-Ramirez & Dwight Merunka, 2019. "Brand experience effects on brand attachment: The role of brand trust, age, and income," Post-Print hal-02118504, HAL.
  13. Kaveh Peighambari & Setayesh Sattari & Tim Foster & Åsa Wallström, 2016. "Two tales of one city: Image versus identity," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(4), pages 314-328, November.
  14. Osman Bakur Gazzaz & Hamza Saad Mohamed, 2022. "Patterns of Touch Screen Technology Use in Religious Tourism and Pilgrimage," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 13(1), pages 1-21, January.
  15. Asma Amjad & Fiza Amjad & Khalid Jamil & Sharjeel Yousaf, 2018. "Moderating role of self-congruence: Impact of brand personality on Brand attachment through the Mediating role of Trust," Information Management and Business Review, AMH International, vol. 10(1), pages 13-22.
  16. Ahmad, Anees & Thyagaraj, K.S., 2017. "An empirical comparison of two brand personality scales: Evidence from India," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 86-92.
  17. Jérôme Lacoeuilhe & Didier Louis & Cindy Lombart, 2017. "Impacts of product, store and retailer perceptions on consumers’ relationship to terroir store brand," Post-Print hal-01672920, HAL.
  18. Vikas Singla & Gaurav Gupta, 2019. "Emotional Branding Scale and Its Role in Formation of Brand Trust," Paradigm, , vol. 23(2), pages 148-163, December.
  19. Nyadzayo, Munyaradzi W. & Matanda, Margaret J. & Rajaguru, Rajesh, 2018. "The determinants of franchise brand loyalty in B2B markets: An emerging market perspective," Journal of Business Research, Elsevier, vol. 86(C), pages 435-445.
  20. Chinomona E & Maziriri ET, 2017. "The Influence of Brand Trust, Brand Familiarity and Brand Experience on Brand Attachment: A Case of Consumers in the Gauteng Province of South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 9(1), pages 69-81.
  21. Anwar Sadat Shimul, 2022. "Brand attachment: a review and future research," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 400-419, July.
  22. Pinaki Roy & Kapil Khandeparkar & Manoj Motiani, 2016. "A lovable personality: The effect of brand personality on brand love," Journal of Brand Management, Palgrave Macmillan, vol. 23(5), pages 97-113, September.
  23. Lunardo, Renaud & Bressolles, Gregory & Durrieu, François, 2016. "The interacting effect of virtual agents’ gender and dressing style on attractiveness and subsequent consumer online behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 59-66.
  24. Amin Ansary & Nik M. Hazrul Nik Hashim, 2018. "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth," Review of Managerial Science, Springer, vol. 12(4), pages 969-1002, October.
  25. Kyungsik Han, 2018. "How do you perceive this author? Understanding and modeling authors’ communication quality in social media," PLOS ONE, Public Library of Science, vol. 13(2), pages 1-25, February.
  26. Sangeeta Trott, 2011. "The Influence Of Brand Personality Evidence From India," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 5(3), pages 79-83.
  27. Gilal Faheem Gul & Gilal Naeem Gul & Gilal Rukhsana Gul & Gong Zhenxing & Gilal Waseem Gul & Tunio Muhammad Nawaz, 2021. "The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(1), pages 14-38, March.
  28. Sri Vandayuli Riorini, 2017. "How to Improve Brand Equity in Tourism," European Research Studies Journal, European Research Studies Journal, vol. 0(3A), pages 417-434.
  29. Kristina Petravičiūtė & Beata Šeinauskiené & Aušra Rūtelionė & Krzysztof Krukowski, 2021. "Linking Luxury Brand Perceived Value, Brand Attachment, and Purchase Intention: The Role of Consumer Vanity," Sustainability, MDPI, vol. 13(12), pages 1-21, June.
  30. Rizaldi Yusfiarto & Septy Setia Nugraha & Galuh Tri Pambekti & Annes Nisrina Khoirunnisa, 2023. "Building loyalty in Islamic banking relationship: a multiple mediation approach empirically in Indonesia," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(2), pages 306-320, June.
  31. Mona Fairuz Ramli & Salniza Md. Salleh, 2015. "Factors Contributing to Brand Loyalty towards Malaysia Higher Educational Institutions," Journal of Education and Vocational Research, AMH International, vol. 6(3), pages 22-29.
  32. Jahanvi, Jahanvi & Sharma, Meenakshi, 2021. "Brand respect: Conceptualization, scale development and validation," Journal of Business Research, Elsevier, vol. 132(C), pages 115-123.
  33. Muhamad Izzuddin Bin-Zainudin & Al-Amirul Eimer Bin-Ramdzan-Ali & Ahmad Syahmi Ahmad-Fadzil & Mohammad Fahmi Sarin & Nur Ain-Syazmeen Binti-Ahmad-Zaki & Abdul Kadir Othman & Faridah Haji Hassan, 2018. "Halal Brand Personality and Brand Loyalty among Millenials Modest Fashion Consumers in Malaysia: A Conceptual Paper," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 8(11), pages 985-994, November.
  34. Shobeiri, Saeed & Laroche, Michel & Mazaheri, Ebrahim, 2013. "Shaping e-retailer’s website personality: The importance of experiential marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 102-110.
  35. Niros, Meletios & Pollalis, Yannis & Niros, Angelica, 2017. "Effective marketing of mobile telecom services through brand personality: Empirical evidence from Greece," MPRA Paper 76477, University Library of Munich, Germany.
  36. M.Dharma Tuah Putra NASUTION & Yossie ROSSANTY & Prana Ugiana GIO, 2016. "Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand? Evidence from Consumers in Indonesia," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 31-38.
  37. Sergio Andres Osuna Ramirez & Cleopatra Veloutsou & Anna Morgan-Thomas, 2017. "A Systematic Literature Review of Brand Commitment: Definitions, Perspectives and Dimensions," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 3(3), pages 305-332, July.
  38. F. Magnoni & E. Roux & Pierre Valette-Florence, 2011. "The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands," Post-Print halshs-00660296, HAL.
  39. Rajesh Sharma, 2020. "Building Consumer-based Brand Equity for Fast Fashion Apparel Brands in the Indian Consumer Market," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 45(3), pages 337-365, August.
  40. Lara-Rodríguez, Juan Sebastián & Rojas-Contreras, Camilo & Duque Oliva, Edison Jair, 2019. "Discovering emerging research topics for brand personality: A bibliometric analysis," Australasian marketing journal, Elsevier, vol. 27(4), pages 261-272.
  41. Richard L. Flight & Devon Sacramento, 2015. "Brand Attachment and the Compulsive Buyer," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(8), pages 157-171, August.
  42. Fiza Amjad & Sajjad Ahmad Baig & Khalid Jamil & Asma Amjad, 2018. "Impact of service quality on Loyalty & Mediating role of Trust: An empirical investigation of Restaurants," Journal of Education and Vocational Research, AMH International, vol. 8(4), pages 6-14.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.