IDEAS home Printed from https://ideas.repec.org/a/ers/journl/vxxy2017i3ap417-434.html
   My bibliography  Save this article

How to Improve Brand Equity in Tourism

Author

Listed:
  • Sri Vandayuli Riorini

Abstract

This research is done on the context of luxurious hotels by developing brand equity dimensions and is done to know the antecedent and consequence , namely servicescape and revisit intention.To test the proposed research model, data were collected from 460 luxurious hotel consumers in Bali using a previously tested questionnaire with validity and reliability tests as a measurement model. As for hypothesis test, data is analyzed by using Structural equation modeling technique.Hypothesis testing results found that servicescape is an antecedent of brand equity and all its dimensions with the consequences of revisit intention. In addition, it is found that brand trust is the strongest factor formed by servicescape, while brand commitment is the strongest factor that will shape the revisit intention. Further research is suggested to see the difference in brand equity based on local and international luxurious hotel, and to analyze the impact of brand equity on word of mouth. From the research results, it is suggested that the hotel manager to work together with the interior design to design the servicescape that satisfy the consumer.This study develops the dimensions of brand equity in the context of a luxurious hotel modified from previous studies.

Suggested Citation

  • Sri Vandayuli Riorini, 2017. "How to Improve Brand Equity in Tourism," European Research Studies Journal, European Research Studies Journal, vol. 0(3A), pages 417-434.
    • Handle: RePEc:ers:journl:v:xx:y:2017:i:3a:p:417-434
    as

    Download full text from publisher

    File URL: http://ersj.eu/dmdocuments/2017-xx-3-a-27.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jui-Ying Hung & Feng-Li Lin & Wen-Goang Yang, 2012. "Developing Experience-Based Luxury Brand Equity In The Luxury Resorts Hotel Industry," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(4), pages 45-58.
    2. Cindy Lombart & Didier Louis, 2010. "Impact of brand personality in 3 major relational consequences (trust, attachment and commitment to the brand)," Post-Print hal-00771151, HAL.
    3. Dong, Ping & Siu, Noel Yee-Man, 2013. "Servicescape elements, customer predispositions and service experience: The case of theme park visitors," Tourism Management, Elsevier, vol. 36(C), pages 541-551.
    4. Raja Irfan Sabir & Muhammad Irfan & Muhammad Arslan Sarwar & Binesh Sarwar & Naeem Akhtar, 2013. "The Impact of Service Quality, Customer Satisfaction and Loyalty Programs on Customer`s Loyalty: An Evidence from Telecommunication Sector," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 3(11), pages 306-314, November.
    5. Jean-Luc Giannelloni & Elisabeth Robinot, 2010. "Do hotels' "green" attributes contribute to customer satisfaction?," Post-Print hal-00962449, HAL.
    6. Raja Irfan Sabir & Muhammad Irfan & Muhammad Arslan Sarwar & Binesh Sarwar & Naeem Akhtar, 2013. "The Impact of Service Quality, Customer Satisfaction and Loyalty Programs on Customer’s Loyalty: An Evidence from Telecommunication Sector," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 3(11), pages 306-314.
    7. Lewin, Jeffrey E. & Johnston, Wesley J., 1997. "Relationship marketing theory in practice: A case study," Journal of Business Research, Elsevier, vol. 39(1), pages 23-31, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Judy A. Siguaw & Enping Mai & Xiaojing Sheng, 2021. "Word-of-mouth, servicescapes and the impact on brand effects," SN Business & Economics, Springer, vol. 1(1), pages 1-26, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Vishwas Maheshwari & George Lodorfos & Siril Jacobsen, 2014. "Determinants of Brand Loyalty: A Study of the Experience-Commitment-Loyalty Constructs," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 5(6), pages 13-23, November.
    2. Alessia Acampora & Michele Preziosi & Maria Claudia Lucchetti & Roberto Merli, 2022. "The Role of Hotel Environmental Communication and Guests’ Environmental Concern in Determining Guests’ Behavioral Intentions," Sustainability, MDPI, vol. 14(18), pages 1-23, September.
    3. Dolores Gallardo-Vázquez, 2023. "Attributes influencing responsible tourism consumer choices: Sustainable local food and drink, health-related services, and entertainment," Oeconomia Copernicana, Institute of Economic Research, vol. 14(2), pages 645-686, June.
    4. Siguaw, Judy A. & Baker, Thomas L. & Simpson, Penny M., 2003. "Preliminary evidence on the composition of relational exchange and its outcomes: the distributor perspective," Journal of Business Research, Elsevier, vol. 56(4), pages 311-322, April.
    5. Michele Preziosi & Alessia Acampora & Maria Claudia Lucchetti & Roberto Merli, 2022. "Delighting Hotel Guests with Sustainability: Revamping Importance-Performance Analysis in the Light of the Three-Factor Theory of Customer Satisfaction," Sustainability, MDPI, vol. 14(6), pages 1-20, March.
    6. Anwar Sadat Shimul, 2022. "Brand attachment: a review and future research," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 400-419, July.
    7. Beverland, Michael, 2007. "Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success," Food Policy, Elsevier, vol. 32(4), pages 480-495, August.
    8. Kapera Izabela & Wszendybył-Skulska Ewa, 2017. "Pro-Ecological Hotel Policies as Assessed by Guests," Turyzm / Tourism, Sciendo, vol. 27(2), pages 57-62, December.
    9. Amin Ansary & Nik M. Hazrul Nik Hashim, 2018. "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth," Review of Managerial Science, Springer, vol. 12(4), pages 969-1002, October.
    10. Kyungsik Han, 2018. "How do you perceive this author? Understanding and modeling authors’ communication quality in social media," PLOS ONE, Public Library of Science, vol. 13(2), pages 1-25, February.
    11. Ha Lau Ching & Paul Ellis, 2006. "Does relationship marketing exist in cyberspace?," Management International Review, Springer, vol. 46(5), pages 557-572, September.
    12. Rizaldi Yusfiarto & Septy Setia Nugraha & Galuh Tri Pambekti & Annes Nisrina Khoirunnisa, 2023. "Building loyalty in Islamic banking relationship: a multiple mediation approach empirically in Indonesia," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(2), pages 306-320, June.
    13. Mona Fairuz Ramli & Salniza Md. Salleh, 2015. "Factors Contributing to Brand Loyalty towards Malaysia Higher Educational Institutions," Journal of Education and Vocational Research, AMH International, vol. 6(3), pages 22-29.
    14. Jahanvi, Jahanvi & Sharma, Meenakshi, 2021. "Brand respect: Conceptualization, scale development and validation," Journal of Business Research, Elsevier, vol. 132(C), pages 115-123.
    15. Söderlund, Magnus & Sagfossen, Sofie, 2017. "The consumer experience: The impact of supplier effort and consumer effort on customer satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 219-229.
    16. Shobeiri, Saeed & Laroche, Michel & Mazaheri, Ebrahim, 2013. "Shaping e-retailer’s website personality: The importance of experiential marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 102-110.
    17. Soad Abokhamis Mousavi & Ercan Hoşkara & Kyle M. Woosnam, 2017. "Developing a Model for Sustainable Hotels in Northern Cyprus," Sustainability, MDPI, vol. 9(11), pages 1-23, November.
    18. Revoredo-Giha, Cesar & Leat, Philip M.K. & Renwick, Alan W. & Lamprinopoulou-Kranis, Chrysa, 2012. "Innovation and Power in Food Supply Chains: The Case of the Potato Sector in the UK," Working Papers 142544, Scotland's Rural College (formerly Scottish Agricultural College), Land Economy & Environment Research Group.
    19. Ammar Ali Khan & Wisal Ahmad & Faisal Aftab, 2018. "The Linkage Among Customer Equity Drivers: Building Customer Value Equity Mode," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 14(2), pages 14-13.
    20. Anita Oppong & Livingstone Divine Caesar, 2023. "A contingency analysis of brand reputation and loyalty in the banking sector," SN Business & Economics, Springer, vol. 3(7), pages 1-29, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:journl:v:xx:y:2017:i:3a:p:417-434. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ersj.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.