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Past, present, and future of customer engagement

Citations

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Cited by:

  1. Kumar, Satish & Sahoo, Saumyaranjan & Lim, Weng Marc & Kraus, Sascha & Bamel, Umesh, 2022. "Fuzzy-set qualitative comparative analysis (fsQCA) in business and management research: A contemporary overview," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
  2. Ren, Gaofei & Chen, Yaoyao & Yang, Maobao, 2024. "Customer perception, integration behavior, and loyalty of internet of things enterprises," Technology in Society, Elsevier, vol. 78(C).
  3. Lim, Weng Marc & Rasul, Tareq, 2022. "Customer engagement and social media: Revisiting the past to inform the future," Journal of Business Research, Elsevier, vol. 148(C), pages 325-342.
  4. Lingzhi Brian Fang & Tan Cheng & Heng Yang & Yajing Duan, 2025. "Capturing brand loyalty through customer relationship management: exploring the roles of customer brand engagement and psychological contracts from a dual perspective," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-13, December.
  5. Sebastián Uriarte & Cristian Geldes & Jesús Santorcuato, 2025. "Evolution of Ethics and Entrepreneurship: Hybrid Literature Review and Theoretical Propositions," Journal of Business Ethics, Springer, vol. 198(2), pages 321-343, May.
  6. Karan Grover & Garima, 2025. "Unravelling customer gratitude: navigating the literature and paving the way forward with the TCCM framework," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 22(1), pages 17-51, March.
  7. Kumar, V. & D. Hollebeek, Linda & Sharma, Amalesh & Rajan, Bharath & K Srivastava, Rajendra, 2025. "Responsible stakeholder engagement marketing," Journal of Business Research, Elsevier, vol. 189(C).
  8. Huang, Yu & Zhang, Xu & Zhu, Hong, 2022. "How do customers engage in social media-based brand communities: The moderator role of the brand's country of origin?," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  9. Santini, Fernando de Oliveira & Sampaio, Claudio Hoffmann & Rasul, Tareq & Ladeira, Wagner Junior & Kar, Arpan Kumar & Perin, Marcelo Gattermann & Azhar, Mohd, 2025. "Understanding students’ technology acceptance behaviour: A meta-analytic study," Technology in Society, Elsevier, vol. 81(C).
  10. Brown, David M. & Pattinson, Steven & Sutherland, Caroline & Davies, Mark A.P., 2025. "Internal marketing and organizational performance: A systematic review and future research agenda," Journal of Business Research, Elsevier, vol. 194(C).
  11. Vos, Remco A.H. & Schepers, Jeroen J.L. & Raassens, Néomie & Langerak, Fred, 2026. "CUP model: Purpose-driven digital twin configuration through enhanced user engagement," Journal of Business Research, Elsevier, vol. 203(C).
  12. Pereira, Vijay & Laker, Benjamin & Bamel, Umesh & Sharma, Gagan Deep & Paul, Happy, 2024. "Customer engagement strategies within family businesses in emerging economies: A multi-method study," Journal of Business Research, Elsevier, vol. 174(C).
  13. Gundelach, Henrik & Nielsen, Bo Bernhard, 2023. "Subsidiary performance measurement in international business research: A systematic review and future directions," Journal of Business Research, Elsevier, vol. 169(C).
  14. Weng Marc Lim & Victor Saha & Manish Das, 2025. "From service failure to brand loyalty: evidence of service recovery paradox," Journal of Brand Management, Palgrave Macmillan, vol. 32(4), pages 257-281, July.
  15. Lourenço, Carlos Eduardo & Hair, Joseph F. & Zambaldi, Felipe & Ponchio, Mateus Canniatti, 2022. "Consumer brand engagement concept and measurement: Toward a refined approach," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  16. Chai, Shanglei & Li, Qiang & Abedin, Mohammad Zoynul & Lucey, Brian M., 2024. "Forecasting electricity prices from the state-of-the-art modeling technology and the price determinant perspectives," Research in International Business and Finance, Elsevier, vol. 67(PA).
  17. Pati, Arnav & Pradhan, Debasis & Moharana, Tapas Ranjan & Chaudhuri, Himadri Roy & Rup, Bikash Kumar, 2025. "Forty Years of Brand Logo Literature: A Review and Future Research Directions," Journal of Business Research, Elsevier, vol. 200(C).
  18. Akturan, Ulun & Kuter, Deniz & Gökkut, B. Selin, 2025. "Mirror, mirror on the wall, who is the most convincing of them all? A systematic literature review on packaging," Journal of Business Research, Elsevier, vol. 193(C).
  19. Liu, Dong & Fu, Ning & Wang, Guocai & Su, Lixun, 2024. "Past, present, and future of international joint ventures," Journal of Business Research, Elsevier, vol. 176(C).
  20. Kautish, Pradeep & Lim, Weng Marc & Joshi, Nisarg, 2025. "Awe-inspired experience in the metaverse: A multi-study investigation," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  21. Inma Rodríguez-Ardura & Antoni Meseguer-Artola & María-Ángeles García-Haro, 2025. "How hedonic strategies bring about customer engagement and value for e-retailers—A blended PLS-ANN analysis of the mediating effect of experiential value-in-use," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-19, December.
  22. Girish Joshi & Ranjan Kumar Dash, 2024. "Exchange-traded funds and the future of passive investments: a bibliometric review and future research agenda," Future Business Journal, Springer, vol. 10(1), pages 1-21, December.
  23. Wagner Junior Ladeira & Fernando de Oliveira Santini & Weng Marc Lim & Tareq Rasul & Shahriar Akter & Raouf Ahmad Rather & Mohd Azhar, 2026. "Antecedents and consequences of social media use in sales: a meta-analysis," Electronic Commerce Research, Springer, vol. 26(1), pages 93-119, February.
  24. Dev, Dhairya & Sharma, Gagan Deep & Gupta, Mansi & Tiwari, Aviral Kumar, 2025. "Sustainable finance in action: A comprehensive framework for policy and practice integration," International Review of Economics & Finance, Elsevier, vol. 103(C).
  25. Chen, Xin & Guo, Shuojia & Xiong, Jie & Ye, Zhuxin, 2023. "Customer engagement, dependence and loyalty: An empirical study of Chinese customers in multitouch service encounters," Technological Forecasting and Social Change, Elsevier, vol. 197(C).
  26. Ma, Xiangyang & Ren, Jiawen & Khor, Xianghui & Wang, Ruina & Li, Tieshan & Lang, Xiaoping, 2025. "Influencing mechanisms of live streamer's language strategies on product sales," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  27. Endang Hariningsih & Budhi Haryanto & Lilik Wahyudi & Catur Sugiarto, 2025. "Ten years of evolving traditional versus non-traditional celebrity endorser study: review and synthesis," Management Review Quarterly, Springer, vol. 75(3), pages 1937-1997, September.
  28. Wan Kei Tham & Weng Marc Lim & Julian Vieceli, 2023. "Foundations of consumption and production in the sharing economy," Electronic Commerce Research, Springer, vol. 23(4), pages 2979-3002, December.
  29. Khan, Imran & Fatma, Mobin, 2024. "AR app-based brand engagement and outcomes: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  30. Rasul, Tareq & Lim, Weng Marc & Dowling, Michael & Kumar, Satish & Rather, Raouf Ahmad, 2022. "Advertising expenditure and stock performance: A bibliometric analysis," Finance Research Letters, Elsevier, vol. 50(C).
  31. Lim, Weng Marc & Aggarwal, Arun & Dandotiya, Ravi, 2022. "Marketing luxury services beyond affluence in the new normal: Insights from fine dining during the coronavirus pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  32. Wenhua Shi & Fengyi Li & Mingyao Hu, 2025. "The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming," Electronic Commerce Research, Springer, vol. 25(4), pages 3325-3353, August.
  33. Mengli Li & Shuguang Zhang, 2025. "Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry," Electronic Commerce Research, Springer, vol. 25(5), pages 3783-3808, October.
  34. Capeau, Fanny & Valette-Florence, Pierre & Cova, Véronique, 2024. "A consumer demands-resources model of engagement: Theoretical and managerial contributions from a cross-validated predictive ability test procedure," Journal of Business Research, Elsevier, vol. 177(C).
  35. Sharma, Amalesh & Yashaswy Akella, Laxminarayana & Bikash Borah, Sourav, 2022. "Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda," Journal of Business Research, Elsevier, vol. 151(C), pages 448-462.
  36. Mahavarpour, Nasrin & Marvi, Reza & Foroudi, Pantea, 2023. "A Brief History of Service Innovation: The evolution of past, present, and future of service innovation," Journal of Business Research, Elsevier, vol. 160(C).
  37. Liyanaarachchi, Gajendra & Gamage, Thilini Chathurika & Viglia, Giampaolo & Charton-Vachet, Florence, 2025. "Overcoming reactance to climate change: The business-ecology nexus," Journal of Business Research, Elsevier, vol. 190(C).
  38. Huynh Thi Thuy Giang & Luu Tien Dung & Huynh Thuy Tien & Chung Tu Bao Nhu, 2024. "Customer empowerment and engagement on sharing platform in the retailing sector: testing the mediating effects of service innovation and platform trust," Journal of Innovation and Entrepreneurship, Springer, vol. 13(1), pages 1-21, December.
  39. Asif Iqbal & Mahani Binti Mohammad Abdu Shakur & Sharizal Bin Hashim & Muhammad Asif, 2025. "Entrepreneurial learning from failure: a systematic review and bibliometric analysis on its theoretical foundations, antecedents, outcomes, and an agenda for future research," Quality & Quantity: International Journal of Methodology, Springer, vol. 59(2), pages 721-765, April.
  40. Hatice Doğan-Südaş & Ali Kara & Emre Karaca, 2023. "Effects of Gamified Mobile Apps on Purchase Intentions and Word-of-Mouth Engagement: Implications for Sustainability Behavior," Sustainability, MDPI, vol. 15(13), pages 1-17, July.
  41. Muhammad Sani Khamisu & Ratna Achuta Paluri & Vandana Sonwaney, 2024. "Analysis of the Past, Present and the Future of International Student Mobility: A Retrospective Review," South Asian Journal of Business and Management Cases, , vol. 13(1), pages 54-80, April.
  42. Osei-Frimpong, Kofi & McLean, Graeme & Islam, Nazrul & Appiah Otoo, Brigid, 2022. "What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement," Journal of Business Research, Elsevier, vol. 146(C), pages 288-307.
  43. Muhammad Sani Khamisu & Achuta Ratna Paluri, 2025. "What’s past is prologue: reminiscing research on environment social governance (ESG) disclosures," International Journal of Disclosure and Governance, Palgrave Macmillan, vol. 22(2), pages 320-340, June.
  44. Singh, Anjali & Lim, Weng Marc & Jha, Sumi & Kumar, Satish & Ciasullo, Maria Vincenza, 2023. "The state of the art of strategic leadership," Journal of Business Research, Elsevier, vol. 158(C).
  45. Sabakun Naher Shetu, 2023. "Do user-generated content and micro-celebrity posts encourage generation Z users to search online shopping behavior on social networking sites—the moderating role of sponsored ads," Future Business Journal, Springer, vol. 9(1), pages 1-15, December.
  46. Kingsley Hung Khai Yeo & Weng Marc Lim & Kwang-Jing Yii, 2024. "Financial planning behaviour: a systematic literature review and new theory development," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 979-1001, September.
  47. Mishra, Arindra Nath & Sengupta, Pooja & Biswas, Baidyanath & Kumar, Ajay & Coussement, Kristof, 2025. "Leveraging Machine learning and generative AI for content Engagement: An Exploration of drivers for the success of YouTube videos," Journal of Business Research, Elsevier, vol. 193(C).
  48. Moliner-Tena & Miguel Angel & Tortosa-Edo Vicente, 2026. "Online customer experience and online customer engagement with e-commerce: Comparing online and omnichannel consumer journeys," Electronic Markets, Springer;IIM University of St. Gallen, vol. 36(1), pages 1-18, December.
  49. V. Kumar & Robert P. Leone & Leigh McAlister, 2025. "Enhancing customer engagement: Exploration and introduction to the special section," Journal of the Academy of Marketing Science, Springer, vol. 53(4), pages 955-967, July.
  50. Pablo Angel-Rodriguez & Jose Antonio Vicente-Pascual, 2026. "Exploring the adoption of mobile payments: a hybrid literature review and future research agenda," Future Business Journal, Springer, vol. 12(1), pages 1-28, December.
  51. Diksha Sinha & Roopali Sharma, 2024. "Future Research Prospects of Floriculture Industry from Management Perspective: A Bibliometric Analysis Using the SPAR-4-SLR Approach," South Asian Journal of Business and Management Cases, , vol. 13(1), pages 36-53, April.
  52. Hasan, Morshadul & Hoque, Ariful & Abedin, Mohammad Zoynul & Gasbarro, Dominic, 2024. "FinTech and sustainable development: A systematic thematic analysis using human- and machine-generated processing," International Review of Financial Analysis, Elsevier, vol. 95(PC).
  53. Meng Qi & Zulhamri Abdullah & Baiyu Zhou & Saiful Nujaimi Abdul Rahman, 2025. "Bibliometric analysis of Integrated Marketing Communications (2015–2024): knowledge structures, emerging themes, and future perspectives," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-18, December.
  54. Shi Chen & Yonghong Zhao & Shiu-Chieh Chiu & Jingfei Wu & Jyh-Horng Lin, 2023. "Balancing equity and policyholder protection: Assessing insurer’s interests in green lending under cap-and-trade regulations," PLOS ONE, Public Library of Science, vol. 18(11), pages 1-20, November.
  55. Satish Kumar & Weng Marc Lim & Uthayasankar Sivarajah & Jaspreet Kaur, 2023. "Artificial Intelligence and Blockchain Integration in Business: Trends from a Bibliometric-Content Analysis," Information Systems Frontiers, Springer, vol. 25(2), pages 871-896, April.
  56. Yatish Joshi & Weng Marc Lim & Khyati Jagani & Satish Kumar, 2025. "Social media influencer marketing: foundations, trends, and ways forward," Electronic Commerce Research, Springer, vol. 25(2), pages 1199-1253, April.
  57. Sharma, Wamika & Lim, Weng Marc & Kumar, Satish & Verma, Aastha & Kumra, Rajeev, 2024. "Game on! A state-of-the-art overview of doing business with gamification," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
  58. Mukherjee, Debmalya & Lim, Weng Marc & Kumar, Satish & Donthu, Naveen, 2022. "Guidelines for advancing theory and practice through bibliometric research," Journal of Business Research, Elsevier, vol. 148(C), pages 101-115.
  59. Shaik, Aqueeb Sohail & Nazrul, Asif & Alshibani, Safiya Mukhtar & Agarwal, Vaishali & Papa, Armando, 2024. "Environmental and economical sustainability and stakeholder satisfaction in SMEs. Critical technological success factors of big data analytics," Technological Forecasting and Social Change, Elsevier, vol. 204(C).
  60. Dhananjay Bapat & Devika Vashisht, 2024. "Experience in financial services: a bibliometric analysis and thematic content analysis," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 904-921, September.
  61. Nadroo, Zeeshan Majeed & Lim, Weng Marc & Naqshbandi, Mohd Asif, 2024. "Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  62. Moriuchi, Emi & Hollebeek, Linda D. & Lim, Weng Marc, 2025. "Consumers’ smartphone addiction: Impact of engagement and app type on wellbeing," Journal of Business Research, Elsevier, vol. 194(C).
  63. Cheah, Chee Wei & Koay, Kian Yeik & Lim, Weng Marc, 2024. "Social media influencer over-endorsement: Implications from a moderated-mediation analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  64. Peng He & Tong-Yuan Wang & Qi Shang & Jun Zhang & Henry Xu, 2024. "Knowledge mapping of e-commerce supply chain management: a bibliometric analysis," Electronic Commerce Research, Springer, vol. 24(3), pages 1889-1925, September.
  65. Khan, Imran, 2023. "Customer engagement outcomes in mobile applications: Self-congruence as a moderator," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  66. Mislina Atan, 2025. "Mapping the Research Landscape of Business Analytics," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 9621-9643, September.
  67. Desiraju, Kanti & Mishra, Arindra Nath & Sengupta, Pooja, 2024. "Customer perceptions on open banking apps: Insights using Structural topic modeling," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  68. Xiao, Quan & Huang, Weiling & Qu, Lu & Li, Xia, 2025. "The impact of multimodal information features of short sales videos on consumer engagement behavior: A multi-method approach," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  69. George Thomas, 2023. "Demystifying the Relationship between Restaurant Innovativeness, Customer Engagement, and Customer Willingness to Pay a Higher Price," Sustainability, MDPI, vol. 15(10), pages 1-14, May.
  70. Azmat, Fara & Lim, Weng Marc & Moyeen, Abdul & Voola, Ranjit & Gupta, Girish, 2023. "Convergence of business, innovation, and sustainability at the tipping point of the sustainable development goals," Journal of Business Research, Elsevier, vol. 167(C).
  71. Mukta Srivastava & S. Abhishek & Neeraj Pandey, 2025. "Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?," Electronic Commerce Research, Springer, vol. 25(3), pages 1865-1933, June.
  72. Helna Almeida de Araujo Góes & Ghulam Fatima & Ronaldo de Oliveira Santos Jhunior & João Maurício Gama Boaventura, 2023. "Managing for stakeholders towards corporate environmental sustainability," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1561-1572, July.
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