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Mapping the Research Landscape of Business Analytics

Author

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  • Mislina Atan

    (University Technical Malaysia Melaka, Malaysia)

Abstract

This study presents a bibliometric analysis of business analytics research, examining its evolution, key themes, and future directions. Using data from Scopus, 650 articles published between 2005 and 2024 were analyzed to identify influential journals, key contributors, and thematic clusters. The findings reveal significant growth in business analytics research, reflected in increasing publications and citations. Six dominant research themes emerge: value creation, emerging technologies and digital transformation, adoption and implementation, strategic advantages and organizational performance, technology integration in business and education, and data-driven decision-making. This study provides a comprehensive mapping of the field’s development, categorizing its thematic evolution and intellectual contributions. By synthesizing existing literature and outlining future research avenues, it serves as a valuable resource for academics and practitioners aiming to advance business analytics scholarship and application.

Suggested Citation

  • Mislina Atan, 2025. "Mapping the Research Landscape of Business Analytics," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 9621-9643, September.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-9:p:9621-9643
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    References listed on IDEAS

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