Unlocking the power of big data in new product development
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DOI: 10.1007/s10479-016-2379-x
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- Haiyun, Cui & Zhixiong, Huang & Yüksel, Serhat & Dinçer, Hasan, 2021. "Analysis of the innovation strategies for green supply chain management in the energy industry using the QFD-based hybrid interval valued intuitionistic fuzzy decision approach," Renewable and Sustainable Energy Reviews, Elsevier, vol. 143(C).
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Keywords
Big data; Customer involvement; New product development; Case study;All these keywords.
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