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Authenticity under threat: When social media influencers need to go beyond self-presentation

Citations

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Cited by:

  1. Katie L. Leggett & Minna Lammi & Juri Mykkänen, 2026. "The virtualisation of the influencer economy: Development of a conceptual model," Electronic Markets, Springer;IIM University of St. Gallen, vol. 36(1), pages 1-19, December.
  2. Mengjie (Magie) Cheng & Shunyuan Zhang, 2025. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers," Management Science, INFORMS, vol. 71(7), pages 5910-5932, July.
  3. Andonopoulos, Vasiliki & Lee, Jenny (Jiyeon) & Mathies, Christine, 2023. "Authentic isn't always best: When inauthentic social media influencers induce positive consumer purchase intention through inspiration," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  4. Lianren Wu & Jinjie Li & Jiayin Qi & Deli Kong & Xu Li, 2021. "The Role of Opinion Leaders in the Sustainable Development of Corporate-Led Consumer Advice Networks: Evidence from a Chinese Travel Content Community," Sustainability, MDPI, vol. 13(19), pages 1-20, October.
  5. Zhu, Lin, 2025. "Conceptualizing and measuring strategic authenticity? A reflective-formative second-order model," Journal of Business Research, Elsevier, vol. 200(C).
  6. June-Hyuk Kwon & Sally Kim & Yong-Ki Lee & Kisang Ryu, 2021. "Characteristics of Social Media Content and Their Effects on Restaurant Patrons," Sustainability, MDPI, vol. 13(2), pages 1-16, January.
  7. Meizhi Pan & Markus Blut & Arezou Ghiassaleh & Zach W. Y. Lee, 2025. "Influencer marketing effectiveness: A meta-analytic review," Journal of the Academy of Marketing Science, Springer, vol. 53(1), pages 52-78, January.
  8. Chuan Zhao & Yao Li & Yixiang Zhang & Luyao Li & Kun Wang, 2026. "Honesty, Deception, or Collusion? Quality Information Disclosure in Live Streaming Commerce," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 47(2), pages 309-332, March.
  9. Rizzo, Cristian & Baima, Gabriele & Janovská, Kamila & Bresciani, Stefano, 2025. "Navigating the uncertainty path of virtual influencers: Empirical evidence through a cultural lens," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
  10. Barak Libai & Ana Babić Rosario & Maximilian Beichert & Bas Donkers & Michael Haenlein & Reto Hofstetter & P. K. Kannan & Ralf Lans & Andreas Lanz & H. Alice Li & Dina Mayzlin & Eitan Muller & Daniel , 2025. "Influencer marketing unlocked: Understanding the value chains driving the creator economy," Journal of the Academy of Marketing Science, Springer, vol. 53(1), pages 4-28, January.
  11. Xinli Huang & Di Fan & Christine Soo, 2025. "A social influence view of the internationalization of cultural products," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 56(8), pages 990-1009, October.
  12. Dolbec, Pierre-Yann & Smith, Andrew N., 2025. "From fame and followers to fortune: How person-brands capture value in the creator economy," International Journal of Research in Marketing, Elsevier, vol. 42(4), pages 1264-1283.
  13. Sabakun Naher Shetu, 2026. "Exploring the role of social media influencers’ posts on sustainable consumption behavior: the moderating role of environmental knowledge," SN Business & Economics, Springer, vol. 6(1), pages 1-33, January.
  14. Koles, Bernadett & Audrezet, Alice & Moulard, Julie Guidry & Ameen, Nisreen & McKenna, Brad, 2024. "The authentic virtual influencer: Authenticity manifestations in the metaverse," Journal of Business Research, Elsevier, vol. 170(C).
  15. Benevento, Elisabetta & Aloini, Davide & Roma, Paolo & Bellino, Davide, 2025. "The impact of influencers on brand social network growth: Insights from new product launch events on Twitter," Journal of Business Research, Elsevier, vol. 189(C).
  16. Wang, Mingsheng & Yang, Yongzhong & Zhong, Peichi, 2025. "How does AI affect the self-actualization of content creators in dynamic environments? A knowledge management perspective," Technology in Society, Elsevier, vol. 81(C).
  17. Li, Wenting & Zhao, Fang & Lee, Ji Min & Park, Jiwoon & Septianto, Felix & Seo, Yuri, 2024. "How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset," Journal of Business Research, Elsevier, vol. 171(C).
  18. Tan, Yee Heng & Greene, Barbara R., 2025. "Can a 2D shark girl be an influencer? uncovering prevailing archetypes in the virtual entertainer industry," Journal of Business Research, Elsevier, vol. 186(C).
  19. Rachel E. Hochstein & Colleen M. Harmeling & Taylor Perko, 2025. "Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content," Journal of the Academy of Marketing Science, Springer, vol. 53(4), pages 1034-1054, July.
  20. Henning Zülch & Marius Mölders & Christian Pieter Hoffmann, 2026. "Navigating the rise of finfluencers: a multidimensional quality framework for strategic partnerships," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 31(1), pages 1-21, March.
  21. Masuda, Hisashi & Han, Spring H. & Lee, Jungwoo, 2022. "Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
  22. Warinrampai Rungruangjit & Kitti Charoenpornpanichkul, 2022. "Building Stronger Brand Evangelism for Sustainable Marketing through Micro-Influencer-Generated Content on Instagram in the Fashion Industry," Sustainability, MDPI, vol. 14(23), pages 1-27, November.
  23. R. Filieri & S. Shuqair & G. Viglia & A. Mattila & D. C. Pinto, 2023. "Leveraging online selling through social media influencers," Post-Print hal-04318902, HAL.
  24. Koorank Beheshti, Mohammadali & Gopinath, Mahesh & Ashouri, Sama & Zal, Saeed, 2023. "Does polarizing personality matter in influencer marketing? Evidence from Instagram," Journal of Business Research, Elsevier, vol. 160(C).
  25. Francesca Conte & Francesca Sammartino & Alessandra Bertolini & Alfonso Siano & Irene D’Onza, 2025. "The Role of Greenfluencers’ Communication in Overcoming Consumers’ Barriers to Circular Economy: An Explorative Study on @Eco.narratrice," Sustainability, MDPI, vol. 17(5), pages 1-19, February.
  26. Hawazin Alzubaidi, 2026. "Micro vs. Macro or Expert Influencers: The Impact of Influencer Marketing on Brand Trust and Loyalty in Saudi Arabia and Spain," International Journal of Business and Management, Canadian Center of Science and Education, vol. 21(2), pages 160-160, March.
  27. Gerrath, Maximilian H.E.E. & Usrey, Bryan, 2021. "The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 531-548.
  28. Michaelidou, Nina & Kostopoulos, Ioannis & Lowe, Emily, 2026. "The dawn of ‘deinfluencing’ as a vehicle for moral responsibility and anti-consumption," Journal of Business Research, Elsevier, vol. 202(C).
  29. (Chloe) Ki, Chung-Wha & Park, Sangsoo & Kim, Youn-Kyung, 2022. "Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults," Journal of Business Research, Elsevier, vol. 144(C), pages 264-277.
  30. Mei, Maggie Qiuzhu & Genet, Corine, 2024. "Social media entrepreneurship: A study on follower response to social media monetization," European Management Journal, Elsevier, vol. 42(1), pages 23-32.
  31. Zhaoyong Cao & Syed Agil Shekh Alsagoff & Norliana Hashim, 2025. "Exploring the Influence of MCN Agencies on Content Creation by Short-Video Influencers Among Chinese College Students," Studies in Media and Communication, Redfame publishing, vol. 13(4), pages 135-145, December.
  32. Lee, Angie & Chung, Te-Lin Doreen, 2025. "With great power comes great responsibility: The antecedents and outcomes of social media influencers’ perceived social responsibility authenticity," Journal of Business Research, Elsevier, vol. 192(C).
  33. Belanche, Daniel & Casaló, Luis V. & Flavián, Marta & Ibáñez-Sánchez, Sergio, 2021. "Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  34. Ballester, Estefania & Ruiz, Carla & Rubio, Natalia & Veloutsou, Cleopatra, 2025. "We match! Building online brand engagement behaviours through emotional and rational processes," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  35. Mara F. Singer & Olivia E. Jones, 2025. "Constructing Authenticity in Digital Landscapes: Deion Sanders’s Social Media Presence and Its Impact on Fan Perceptions," Societies, MDPI, vol. 15(5), pages 1-33, May.
  36. Yunpeng YU & Amer Hamzah Jantan & Shao LI, 2024. "RETRACTED ARTICLE: Unveiling the Impact of Live Video Marketing on College Students’ Online Grocery Repurchase Behavior: A Performance Technology Approach," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(3), pages 11213-11249, September.
  37. Robert Zniva & Wolfgang J. Weitzl & Christina Lindmoser, 2023. "Be constantly different! How to manage influencer authenticity," Electronic Commerce Research, Springer, vol. 23(3), pages 1485-1514, September.
  38. Brüns, Jasper David & Meißner, Martin, 2024. "Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  39. Liao, Junyun & Chen, Jiada, 2024. "The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos," Journal of Business Research, Elsevier, vol. 185(C).
  40. Marianny Jessica Brito de Silva & Maria Izabel Cordeiro de Lima & Mayara Dayane dos Santos & Anne Karolinne da Silva Santos & Marconi Freitas da Costa & Francisco Vicente Sales Melo & Salomão Alencar , 2025. "Exploring the Interplay Among Environmental Knowledge, Green Purchase Intention, and Pro‐Environmental Behavior in Greenfluencing Scenarios: The Mediating Effect of Self‐Congruity," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(3), pages 4112-4127, June.
  41. Carrete, Lorena & Arroyo, Pilar & Castillo, Gricel, 2025. "Uncovering the receiver’s traits that moderate the effect of e-WOM valence on the purchase intentions of healthy food products," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
  42. P. Pushparaj & Bijay Prasad Kushwaha & Sanjeev Prashar, 2025. "A systematic literature review of virtual influencers in marketing using bibliometric analysis," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 22(3), pages 631-662, September.
  43. Dana Adriana Lupșa-Tătaru & Radu Lixăndroiu, 2022. "YouTube Channels, Subscribers, Uploads and Views: A Multidimensional Analysis of the First 1700 Channels from July 2022," Sustainability, MDPI, vol. 14(20), pages 1-13, October.
  44. Dong, Xuebing & Wang, Biao & Fan, Xiucheng & Deng, Nianqi, 2026. "“Manipulated virtual influencers (VIs)†： The impact of VI post customization level on consumers’ willingness to engage in VI marketing campaigns," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  45. Sergio Barta & Raquel Gurrea & Carlos Flavián, 2023. "Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
  46. Jones, Scott & Moorlock, Emily & Dempsey, Elizabeth, 2025. "Under the influencer: Participatory culture and the rise of the viratoid," Journal of Business Research, Elsevier, vol. 199(C).
  47. Liu, Maggie Wenjing & Huang, Junhui & Zhu, Qichao & Zheng, Xiaolong, 2025. "Consumer responses to weakness revelation of human brands: The role of authenticity," International Journal of Research in Marketing, Elsevier, vol. 42(2), pages 391-410.
  48. Wang, Yuchen & Guo, Rui, 2024. "Travel photography is important to me! The impact of merchants' photo editing behavior on destination clothes rental intention," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  49. T.A. Syed & Fahad Mehmood & T. Qaiser, 2023. "Brand-SMI Collaboration in Influencer Marketing Campaigns: A Transaction Cost Economics Perspective," Post-Print hal-04317823, HAL.
  50. Pichierri, Marco & Belk, Russell W., 2026. "Virtual characters, virtual influence? Assessing the efficacy of virtual and human influencers and the influence of need for interaction and consumer envy," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  51. Nan Zhang & Chenhan Ruan & Xiwen Wang, 2025. "You recommend, I trust: the interactive self-presentation strategies for social media influencers to build authenticity perception in short video scenes," Information Systems Frontiers, Springer, vol. 27(3), pages 1253-1273, June.
  52. Zhou, Shuang & Blazquez, Marta & McCormick, Helen & Barnes, Liz, 2021. "How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure," Journal of Business Research, Elsevier, vol. 134(C), pages 122-142.
  53. Han, Seoungmin, 2024. "Consumer Perceptions of AI-Generated Content and Disclaimer in Terms of Authenticity, Deception, and Content Attribute," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302503, International Telecommunications Society (ITS).
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  55. Bilal Afzal & Xiao Wen & Ahad Nazir & Danish Junaid & Leidy Johanna Olarte Silva, 2024. "Analyzing the Impact of Social Media Influencers on Consumer Shopping Behavior: Empirical Evidence from Pakistan," Sustainability, MDPI, vol. 16(14), pages 1-23, July.
  56. Spörl-Wang, Katja & Krause, Franziska & Henkel, Sven, 2025. "A life cycle framework of social media influencers and the influencer’ dilemma," Journal of Business Research, Elsevier, vol. 199(C).
  57. Jacobson, Jenna & Hodson, Jaigris & Mittelman, Robert, 2022. "Pup-ularity contest: The advertising practices of popular animal influencers on Instagram," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
  58. Rebecca Mardon & Hayley Cocker & Kate Daunt & Linda L Price & Markus Giesler & Giana Eckhardt, 2023. "How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 50(3), pages 617-644.
  59. Yibing Yao & Jiaming Xu & Hong Geng & Yuanzhi Zhang & Jing Qiao, 2025. "How the Internet Celebrity Economy Influences the Gentrification Trend of Historic Conservation Districts: Taking Tanhualin District in China as an Example," Land, MDPI, vol. 14(9), pages 1-22, September.
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  61. Li Chen & Yajie Yan & Andrew N. Smith, 2023. "What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 198-221, January.
  62. Osorio, Maria Lucila & Centeno, Edgar & Cambra-Fierro, Jesus, 2023. "An empirical examination of human brand authenticity as a driver of brand love," Journal of Business Research, Elsevier, vol. 165(C).
  63. Shuqair, Saleh & Filieri, Raffaele & Viglia, Giampaolo & Mattila, Anna S. & Costa Pinto, Diego, 2024. "Leveraging online selling through social media influencers," Journal of Business Research, Elsevier, vol. 171(C).
  64. Muhammad Faisal Malik & r Manzoom Akhtar & Dr Zia ur Rehman & Kashif Mehmood & Muhammad Hafeez, 2022. "Factors Affecting the Consumer Satisfaction with the Role of Social Media Influencers in Ready to Wear Clothing Brands," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 8(3), pages 70-80, December.
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  67. Li, Zhiwen & Owusu, Prince & Wang, Baojiao & Lu, Fang, 2025. "The impact of strategic influencer interaction styles on consumer decision-making: An elaboration likelihood model perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
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  75. Gaia Giambastiani & Stefano Romito & Clodia Vurro, 2025. "When Does Collaborating With Green Influencers Backfire? An Experimental Analysis of how Authenticity Components Shape Consumer Reactions to Sponsored Content," Business Strategy and the Environment, Wiley Blackwell, vol. 34(3), pages 3385-3399, March.
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