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Linking marketing capabilities with profit growth

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Cited by:

  1. Feng, Cong & Fay, Scott & Kashmiri, Saim, 2022. "The value relevance of descriptive R&D intensity," Journal of Business Research, Elsevier, vol. 139(C), pages 1394-1407.
  2. Kim, Namwoon & Shin, Sohyoun & Min, Sungwook, 2016. "Strategic marketing capability: Mobilizing technological resources for new product advantage," Journal of Business Research, Elsevier, vol. 69(12), pages 5644-5652.
  3. Stephen J. Anderson & Rajesh Chandy & Bilal Zia, 2018. "Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance," Management Science, INFORMS, vol. 64(12), pages 5559-5583, December.
  4. Marijana Srećković, 2018. "The performance effect of network and managerial capabilities of entrepreneurial firms," Small Business Economics, Springer, vol. 50(4), pages 807-824, April.
  5. Anindita Chakravarty & Alok R. Saboo & Guiyang Xiong, 2022. "Marketing's and Operations' Roles in Product Recall Prevention: Antecedents and Consequences," Production and Operations Management, Production and Operations Management Society, vol. 31(3), pages 1174-1190, March.
  6. Antonia Mohedano-Suanes & María-Ángeles Revilla-Camacho & Dolores Garzón, 2021. "Innovation orientation and long-term performance: The mediating role of market perception capability," International Entrepreneurship and Management Journal, Springer, vol. 17(2), pages 741-757, June.
  7. Akter, Shahriar & Gunasekaran, Angappa & Wamba, Samuel Fosso & Babu, Mujahid Mohiuddin & Hani, Umme, 2020. "Reshaping competitive advantages with analytics capabilities in service systems," Technological Forecasting and Social Change, Elsevier, vol. 159(C).
  8. Lichung Jen & Yichun Liu, 2020. "Do Marketing Talents Matters? Its Relationship to Marketing Capability and Performance," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(1), pages 1-69, March.
  9. Pyper, Keith & Doherty, Anne Marie, 2022. "Employing brand governance mechanisms with export channel partners: What are the performance consequences and contingent effects?," International Business Review, Elsevier, vol. 31(5).
  10. Angulo-Ruiz, Fernando & Donthu, Naveen & Prior, Diego & Rialp, Josep, 2018. "How does marketing capability impact abnormal stock returns? The mediating role of growth," Journal of Business Research, Elsevier, vol. 82(C), pages 19-30.
  11. Adriana Roseli Wünsch Takahashi & Sergio Bulgacov & Elder Semprebon & Mônica Maier Giacomini, 2017. "Dynamic capabilities, Marketing Capability and Organizational Performance," Brazilian Business Review, Fucape Business School, vol. 14(5), pages 466-478, September.
  12. Mauro Cavallone & Daniela Andreini & Giuseppe Pedeliento & Francesca Magno, 2018. "Legitimizing the contribution of marketing to firms? success: An exploratory investigation of marketing professionals," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(2), pages 15-36.
  13. Rajan, Bharath & Salunkhe, Uday & Kumar, V., 2023. "Understanding customer engagement in family firms: A conceptual framework," Journal of Business Research, Elsevier, vol. 154(C).
  14. Kankam-Kwarteng, Collins & Sarpong, Appiah & Amofah, Ofosu & Acheampong, Stephen, 2021. "Marketing performance of service firms: Recognizing market sensing capability and customer interaction orientation," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 7, pages 8-48.
  15. Nguyen, Hang T. & Ross, William T. & Pancras, Joseph & Phan, Hieu V., 2020. "Market-based drivers of cobranding success," Journal of Business Research, Elsevier, vol. 115(C), pages 122-138.
  16. Manisha Mathur, 2022. "Who pulls the strings: firm strategy or firm environment in controlling firm risk?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(4), pages 341-359, December.
  17. Foltean, Florin Sabin & Trif, Simona Mihaela & Tuleu, Daniela Liliana, 2019. "Customer relationship management capabilities and social media technology use: Consequences on firm performance," Journal of Business Research, Elsevier, vol. 104(C), pages 563-575.
  18. Pyper, Keith & Marie Doherty, Anne & Gounaris, Spiros & Wilson, Alan, 2022. "A contingency-based approach to the nexus between international strategic brand management and export performance," Journal of Business Research, Elsevier, vol. 148(C), pages 472-488.
  19. Joan Freixanet & Gemma Renart & Alex Rialp-Criado, 2018. "The Impact of Managers’ Global Orientation on SME Export and Economic Performance," Management International Review, Springer, vol. 58(4), pages 571-604, August.
  20. Tania Bucic & Liem Viet Ngo & Ashish Sinha, 2017. "Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy," Australian Journal of Management, Australian School of Business, vol. 42(2), pages 308-327, May.
  21. Tower, Annette P. & Hewett, Kelly & Saboo, Alok, 2021. "Reexamining the tradeoff between value creation and value appropriation: The role of internal organizational resources vs. External strategic international alliances," Journal of Business Research, Elsevier, vol. 123(C), pages 302-312.
  22. Marjeta Marolt & Hans-Dieter Zimmermann & Andreja Pucihar, 2022. "Social Media Use and Business Performance in SMEs: The Mediating Roles of Relational Social Commerce Capability and Competitive Advantage," Sustainability, MDPI, vol. 14(22), pages 1-14, November.
  23. Gabriel Kitenga & J. M. Kilika & A. W. Muchemi, 2020. "The Moderating effect of Firm Size on the impact of Dynamic Capabilities on sustainable Performance of food manufacturing firms Kenya," Technium Social Sciences Journal, Technium Science, vol. 7(1), pages 149-182, May.
  24. Saurabh Mishra & Sachin B. Modi & Michael A. Wiles, 2022. "Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1011-1031, September.
  25. Gonzalo Maldonado-Guzman & Sandra Yesenia Pinzón-Castro & Dolly Anabel Ortiz-Lazcano, 2021. "Brand Equity and Business Performance in Family and Non-Family Mexican Small Business," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(10), pages 182-182, July.
  26. Akif Yousef Al-Zyadat & Ayed Al-Zyadat, 2018. "Examining New Product Financial Performance Through Marketing Intelligence Quality, Customer Interaction Capabilities and Customer-Centric Commitment on Jordan¡¯s Micro Retail Fashions," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(2), pages 95-108, June.
  27. María A. Ramón-Jerónimo & Inés Herrero, 2017. "Capturing Firms’ Heterogeneity through Marketing and IT Capabilities in SMEs," Sustainability, MDPI, vol. 9(12), pages 1-25, November.
  28. Cecilia Wiedeck & Andreas Engelen, 2018. "The copycat CMO: firms’ imitative behavior as an explanation for CMO presence," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 632-651, July.
  29. Hirunyawipada, Tanawat & Xiong, Guiyang, 2018. "Corporate environmental commitment and financial performance: Moderating effects of marketing and operations capabilities," Journal of Business Research, Elsevier, vol. 86(C), pages 22-31.
  30. Cui, Annie Peng & Hu, Michael Y. & Griffith, David A., 2014. "What makes a brand manager effective?," Journal of Business Research, Elsevier, vol. 67(2), pages 144-150.
  31. Hui Feng & Neil A. Morgan & Lopo L. Rego, 2017. "Firm capabilities and growth: the moderating role of market conditions," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 76-92, January.
  32. Mohammed Adam & Abdul-Fatahi Alidu & Abudulai Sulemana, 2022. "Off-Farm Income Effect on Farmer Response to Climate Change in the Northern Region of Ghana," International Journal of Social Ecology and Sustainable Development (IJSESD), IGI Global, vol. 13(1), pages 1-13, January.
  33. Mora Cortez, Roberto & Johnston, Wesley J., 2018. "Needed B2B marketing capabilities: Insights from the USA and emerging Latin America," International Business Review, Elsevier, vol. 27(3), pages 594-609.
  34. Kusi, Samuel Yaw & Gabrielsson, Peter & Baumgarth, Carsten, 2022. "How classical and entrepreneurial brand management increases the performance of internationalising SMEs?," Journal of World Business, Elsevier, vol. 57(5).
  35. Katharina Buttenberg, 2015. "The classification of customer- and brand-oriented marketing capabilities," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 3(1), pages 26-44, May.
  36. Miocevic, Dario, 2021. "Dynamic exporting capabilities and SME’s profitability: Conditional effects of market and product diversification," Journal of Business Research, Elsevier, vol. 136(C), pages 21-32.
  37. Judith Cavazos-Arroyo & Rogelio Puente-Diaz, 2019. "The Influence of Marketing Capability in Mexican Social Enterprises," Sustainability, MDPI, vol. 11(17), pages 1-15, August.
  38. Steven W. Bayighomog Likoum & Mohamed Dawood Shamout & Ibrahim Harazneh & A. Mohammed Abubakar, 2020. "Market-Sensing Capability, Innovativeness, Brand Management Systems, Market Dynamism, Competitive Intensity, and Performance: an Integrative Review," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 11(2), pages 593-613, June.
  39. Johannes Habel & Sascha Alavi & Nicolas Heinitz, 2023. "A theory of predictive sales analytics adoption," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 34-54, June.
  40. Kashmiri, Saim & Mahajan, Vijay, 2015. "The name's the game: Does marketing impact the value of corporate name changes?," Journal of Business Research, Elsevier, vol. 68(2), pages 281-290.
  41. Ad Jong & Nicolas A. Zacharias & Edwin J. Nijssen, 2021. "How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling," Journal of the Academy of Marketing Science, Springer, vol. 49(2), pages 304-326, March.
  42. Mariachiara Barzotto & Lisa De Propris, 2021. "The value of firm linkages in the age of industry 4.0: a qualitative comparative analysis," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 67(2), pages 245-272, October.
  43. Guenzi, Paolo & Sajtos, Laszlo & Troilo, Gabriele, 2016. "The dual mechanism of sales capabilities in influencing organizational performance," Journal of Business Research, Elsevier, vol. 69(9), pages 3707-3713.
  44. Collins Kankam-Kwarteng & Appiah Sarpong & Ofosu Amofah & Stephen Acheampong, 2021. "Marketing performance of service firms: Recognizing market sensing capability and customer interaction orientation," Post-Print hal-03376959, HAL.
  45. Guo, Huiling & Xu, Hangjun & Tang, Chuanyi & Liu-Thompkins, Yuping & Guo, Zhaoyang & Dong, Baobao, 2018. "Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China," Journal of Business Research, Elsevier, vol. 93(C), pages 79-89.
  46. Pantea Foroudi, 2023. "Conceptualizing, Measuring, and Managing Marketing Assets: Developing the Marketing Assets, Communication Focus, and Capability Nexus," Corporate Reputation Review, Palgrave Macmillan, vol. 26(3), pages 203-222, August.
  47. Hassan Keshavarz & Akbariah Mohd Mahdzir & Hosna Talebian & Neda Jalaliyoon & Naoki Ohshima, 2021. "The Value of Big Data Analytics Pillars in Telecommunication Industry," Sustainability, MDPI, vol. 13(13), pages 1-36, June.
  48. Ripollés, Maria & Blesa, Andreu, 2012. "International new ventures as “small multinationals”: The importance of marketing capabilities," Journal of World Business, Elsevier, vol. 47(2), pages 277-287.
  49. Valenti, Albert & Yildirim, Gokhan & Vanhuele, Marc & Srinivasan, Shuba & Pauwels, Koen, 2023. "Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories," International Journal of Research in Marketing, Elsevier, vol. 40(2), pages 435-454.
  50. Wang, Guangping & Dou, Wenyu & Zhu, Weichun & Zhou, Nan, 2015. "The effects of firm capabilities on external collaboration and performance: The moderating role of market turbulence," Journal of Business Research, Elsevier, vol. 68(9), pages 1928-1936.
  51. El Maalouf, Nicole & Bahemia, Hanna, 2023. "The implementation of inbound open innovation at the firm level: A dynamic capability perspective," Technovation, Elsevier, vol. 122(C).
  52. Sanja Mitić, 2015. "External Relationships And Marketing Practices In Serbian Firms: The Intangible Capital Perspective," Economic Annals, Faculty of Economics and Business, University of Belgrade, vol. 60(204), pages 75-104, January –.
  53. Salman Ali & Guihua Li & Yousaf Latif, 2020. "Unleashing the importance of creativity, experience and intellectual capital in the adaptation of export marketing strategy and competitive position," PLOS ONE, Public Library of Science, vol. 15(11), pages 1-26, November.
  54. Behera, Rajat Kumar & Gunasekaran, Angappa & Gupta, Shivam & Kamboj, Shampy & Bala, Pradip Kumar, 2020. "Personalized digital marketing recommender engine," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  55. Jessica Bosseaux & Philippe Aurier & Alain François-Heude, 2019. "The Effects of Organic Label on Marketing Performance (Prices, Sales, and Margins) [Les Effets du Label Bio sur la Performance Marketing (Prix, ventes et marges)]," Post-Print hal-03079843, HAL.
  56. repec:thr:techub:1007:y:2020:i:1:p:149-182 is not listed on IDEAS
  57. Tessa Christina Flatten & Andreas Engelen & Timo Möller & Malte Brettel, 2015. "How Entrepreneurial Firms Profit from Pricing Capabilities: An Examination of Technology–Based Ventures," Entrepreneurship Theory and Practice, , vol. 39(5), pages 1111-1136, September.
  58. repec:dau:papers:123456789/10634 is not listed on IDEAS
  59. Yalcinkaya, Goksel & Aktekin, Tevfik & Yeniyurt, Sengun, 2020. "Out with the old: A Bayesian approach to estimating product modification rates," Journal of Business Research, Elsevier, vol. 118(C), pages 141-149.
  60. Hassan Ghorbani & Sekhavat Keymasi, 2014. "Investigating the Effect of Salability and Marketing Dashboards on Cost Control and Customer Performance from the Viewpoint of Environmental Sensitivity in Appliance Manufacturing Companies in Isfahan," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(4), pages 432-443, April.
  61. Jaeger, Nikolai A. & Zacharias, Nicolas A. & Brettel, Malte, 2016. "Nonlinear and dynamic effects of responsive and proactive market orientation: A longitudinal investigation," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 767-779.
  62. Ngo, Liem Viet & Bucic, Tania & Sinha, Ashish & Lu, Vinh Nhat, 2019. "Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation," Journal of Business Research, Elsevier, vol. 94(C), pages 154-161.
  63. Anirban Adhikary & Krishna Sundar Diatha & Sourav Bikash Borah & Amalesh Sharma, 2021. "How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 882-902, September.
  64. Buccieri, Dominic & Javalgi, Raj G. & Cavusgil, Erin, 2020. "International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities," International Business Review, Elsevier, vol. 29(2).
  65. Cambra-Fierro, Jesús & Polo-Redondo, Yolanda & Trifu, Andreea, 2021. "Short-term and long-term effects of touchpoints on customer perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  66. Jannatul Ferdaous & Mohammad Mizanur Rahman, 2017. "The Effects of Research and Development Expenditure on Firm Performance: an Examination of Pharmaceuticals Industry in Bangladesh," Business & Entrepreneurship Journal, SCIENPRESS Ltd, vol. 6(2), pages 1-1.
  67. Martin, Silvia L. & Javalgi, Rajshekhar (Raj) G., 2016. "Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures," Journal of Business Research, Elsevier, vol. 69(6), pages 2040-2051.
  68. Orr, Linda M. & Bush, Victoria D. & Vorhies, Douglas W., 2011. "Leveraging firm-level marketing capabilities with marketing employee development," Journal of Business Research, Elsevier, vol. 64(10), pages 1074-1081, October.
  69. Christian Homburg & Dominik M. Wielgos, 2022. "The value relevance of digital marketing capabilities to firm performance," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 666-688, July.
  70. Akter, Shahriar & Wamba, Samuel Fosso & Gunasekaran, Angappa & Dubey, Rameshwar & Childe, Stephen J., 2016. "How to improve firm performance using big data analytics capability and business strategy alignment?," International Journal of Production Economics, Elsevier, vol. 182(C), pages 113-131.
  71. Wang, Hui-Ming Deanna & Sengupta, Sanjit, 2016. "Stakeholder relationships, brand equity, firm performance: A resource-based perspective," Journal of Business Research, Elsevier, vol. 69(12), pages 5561-5568.
  72. Andreas Engelen & Jan Kemper & Malte Brettel, 2010. "Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg — Ein 4-Länder-Vergleich," Schmalenbach Journal of Business Research, Springer, vol. 62(7), pages 710-743, November.
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