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Examining New Product Financial Performance Through Marketing Intelligence Quality, Customer Interaction Capabilities and Customer-Centric Commitment on Jordan¡¯s Micro Retail Fashions

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  • Akif Yousef Al-Zyadat
  • Ayed Al-Zyadat

Abstract

The purpose of this paper is to examine and test the mediator of customer interaction capabilities in relationship with quality market intelligence (MIQ) and customer centric commitment (CCC) with the new products performance (NPP). This paper chooses 184 micro retail fashions and examines the relationship of MIQ, CCC with CIC and NPP. The findings indicate that MIQ only affects the NPP, while the CCC is not. Nonetheless, CIC actually mediate the relationship between MIQ and CCC with NPP. By examining the diverse learning literature market, CRM, NPD and entrepreneurship, this paper offers a unique analysis on the quality of market intelligence and customer centric commitment and their impact on customer interaction capability and performance of new products. Conceptual and empirical discussion results to extend previous research on market orientation culture on SMEs.

Suggested Citation

  • Akif Yousef Al-Zyadat & Ayed Al-Zyadat, 2018. "Examining New Product Financial Performance Through Marketing Intelligence Quality, Customer Interaction Capabilities and Customer-Centric Commitment on Jordan¡¯s Micro Retail Fashions," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(2), pages 95-108, June.
    • Handle: RePEc:ibn:ijmsjn:v:10:y:2018:i:2:p:95-108
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    References listed on IDEAS

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    1. Jing Zhang & Yanling Duan, 2010. "Empirical study on the impact of market orientation and innovation orientation on new product performance of Chinese manufacturers," Nankai Business Review International, Emerald Group Publishing Limited, vol. 1(2), pages 214-231, June.
    2. Robert G. Cooper & Elko J. Kleinschmidt, 2000. "2 New Product Performance: What Distinguishes the Star Products," Australian Journal of Management, Australian School of Business, vol. 25(1), pages 17-46, June.
    3. Morgan, Neil A. & Slotegraaf, Rebecca J. & Vorhies, Douglas W., 2009. "Linking marketing capabilities with profit growth," International Journal of Research in Marketing, Elsevier, vol. 26(4), pages 284-293.
    4. Hussain Ali Bekhet, 2013. "Examining the Equilibrium Relationships between Foreign Direct Investment Inflows and Employment in Manufacturing and Services Sectors: Evidence from Malaysia," Journal of Social and Development Sciences, AMH International, vol. 4(1), pages 32-38.
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    Cited by:

    1. Abdullah Alhamad & Hashed Mabkhot, 2023. "Determinants of Product Innovation Performance in Aviation Industry in Saudi Arabia," Economies, MDPI, vol. 11(2), pages 1-18, February.

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    More about this item

    Keywords

    market intelligence quality; customer centric commitment; customer interaction capabilities; and new product performance;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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