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Game on: Engaging customers and employees through gamification

Citations

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  1. Nick Butler & Sverre Spoelstra, 2024. "Redemption Through Play? Exploring the Ethics of Workplace Gamification," Journal of Business Ethics, Springer, vol. 193(2), pages 259-270, August.
  2. Ana Manzano-León & Pablo Camacho-Lazarraga & Miguel A. Guerrero & Laura Guerrero-Puerta & José M. Aguilar-Parra & Rubén Trigueros & Antonio Alias, 2021. "Between Level Up and Game Over: A Systematic Literature Review of Gamification in Education," Sustainability, MDPI, vol. 13(4), pages 1-14, February.
  3. Giovanni Cunico & Eirini Aivazidou & Edoardo Mollona, 2022. "System dynamics gamification: A proposal for shared principles," Systems Research and Behavioral Science, Wiley Blackwell, vol. 39(4), pages 723-733, July.
  4. Li, Mingwei & Lu, Man & Akram, Umair & Cheng, Shaoen, 2024. "Understanding how customer social capital accumulation in brand communities: A gamification affordance perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  5. Poncin, Ingrid & Garnier, Marion & Ben Mimoun, Mohammed Slim & Leclercq, Thomas, 2017. "Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 320-331.
  6. Xi, Nannan & Hamari, Juho, 2019. "Does gamification satisfy needs? A study on the relationship between gamification features and intrinsic need satisfaction," International Journal of Information Management, Elsevier, vol. 46(C), pages 210-221.
  7. Enoch Kwame Tham-Agyekum & Fred Ankuyi & John-Eudes Andivi Bakang, 2025. "Gamification in Agricultural Extension: A Review of Impact, Challenges, and Emerging Opportunities," Journal of Agriculture and Rural Development Studies, "Dunarea de Jos" University of Galati, Doctoral Field Engineering and Management in Agriculture and Rural Development, issue 4, pages 171-188.
  8. Melanie B. Richards & Karin L. Becker & Jessica Stollings-Holder, 2024. "Escaping generational conflict: using gamification to examine intergenerational communication & problem-solving," Review of Managerial Science, Springer, vol. 18(6), pages 1597-1616, June.
  9. Hammedi, Wafa & Leclercq, Thomas & Poncin, Ingrid & Alkire (Née Nasr), Linda, 2021. "Uncovering the dark side of gamification at work: Impacts on engagement and well-being," Journal of Business Research, Elsevier, vol. 122(C), pages 256-269.
  10. Thompson-Whiteside, Helen, 2020. "Something in Adland doesn’t add up: It’s time to make female creatives count," Business Horizons, Elsevier, vol. 63(5), pages 597-606.
  11. Feng, Wenting & Tu, Rungting & Hsieh, Peishan, 2020. "Can gamification increases consumers’ engagement in fitness apps? The moderating role of commensurability of the game elements," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
  12. Eppmann, René & Bekk, Magdalena & Klein, Kristina, 2018. "Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]," Journal of Interactive Marketing, Elsevier, vol. 43(C), pages 98-115.
  13. Sundström, Malin & Hjelm-Lidholm, Sara, 2020. "Re-positioning customer loyalty in a fast moving consumer goods market," Australasian marketing journal, Elsevier, vol. 28(1), pages 30-34.
  14. Andrea Stevenson Thorpe & Stephen Roper, 2019. "The Ethics of Gamification in a Marketing Context," Journal of Business Ethics, Springer, vol. 155(2), pages 597-609, March.
  15. Sharma, Wamika & Lim, Weng Marc & Kumar, Satish & Verma, Aastha & Kumra, Rajeev, 2024. "Game on! A state-of-the-art overview of doing business with gamification," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
  16. Bitrián, Paula & Buil, Isabel & Catalán, Sara, 2021. "Enhancing user engagement: The role of gamification in mobile apps," Journal of Business Research, Elsevier, vol. 132(C), pages 170-185.
  17. Wolf, Tobias & Weiger, Welf H. & Hammerschmidt, Maik, 2020. "Experiences that matter? The motivational experiences and business outcomes of gamified services," Journal of Business Research, Elsevier, vol. 106(C), pages 353-364.
  18. Pereira, Vijay & Laker, Benjamin & Bamel, Umesh & Sharma, Gagan Deep & Paul, Happy, 2024. "Customer engagement strategies within family businesses in emerging economies: A multi-method study," Journal of Business Research, Elsevier, vol. 174(C).
  19. Saima Hussain & Sara Qazi & Rizwan Raheem Ahmed & Dalia Streimikiene & Jolita Vveinhardt, 2018. "Employees Management: Evidence from Gamification Techniques," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 14(4), pages 97-107.
  20. Qi, Ji (Miracle) & Wang, Sijun & Lindsey Hall, Kristina K., 2023. "Bridging employee engagement and customer engagement in a service context," Journal of Business Research, Elsevier, vol. 160(C).
  21. Julien Boucher & Clotilde Jenny & Zara Plummer & Gerhard Schneider, 2018. "How to Avoid Pigeonholing the Environmental Manager?," Sustainability, MDPI, vol. 10(7), pages 1-18, July.
  22. Lim, Weng Marc & Rasul, Tareq & Kumar, Satish & Ala, Mamun, 2022. "Past, present, and future of customer engagement," Journal of Business Research, Elsevier, vol. 140(C), pages 439-458.
  23. Yongzhong Yang & Aixian Yu & Jinjing Li & Mohsin Shafi & Linling Zhong, 2025. "Would You Like to Share? The Influence of Gamification in the Virtual Learning Community," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(3), pages 11643-11672, September.
  24. Behl, Abhishek & Jayawardena, Nirma & Ishizaka, Alessio & Gupta, Manish & Shankar, Amit, 2022. "Gamification and gigification: A multidimensional theoretical approach," Journal of Business Research, Elsevier, vol. 139(C), pages 1378-1393.
  25. Abhishek Behl & Nirma Jayawardena & Vijay Pereira & Fauzia Jabeen & Kokil Jain & Manish Gupta, 2025. "Engaging and motivating crowd-workers in gamified crowdsourcing mobile apps in the context of logistics and sustainable supply chain management," Annals of Operations Research, Springer, vol. 355(2), pages 2279-2309, December.
  26. Oppong-Tawiah, Divinus & Webster, Jane & Staples, Sandy & Cameron, Ann-Frances & Ortiz de Guinea, Ana & Hung, Tam Y., 2020. "Developing a gamified mobile application to encourage sustainable energy use in the office," Journal of Business Research, Elsevier, vol. 106(C), pages 388-405.
  27. Xi, Nannan & Hamari, Juho, 2020. "Does gamification affect brand engagement and equity? A study in online brand communities," Journal of Business Research, Elsevier, vol. 109(C), pages 449-460.
  28. Jaroslaw Grobelny & Joanna Smierzchalska & Krzysztof Czapkowski, 2018. "Narrative Gamification as a Method of Increasing Sales Performance: A Field Experimental Study," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(3), pages 430-447, March.
  29. Tu, Rungting & Hsieh, Peishan & Feng, Wenting, 2019. "Walking for fun or for “likes”? The impacts of different gamification orientations of fitness apps on consumers’ physical activities," Sport Management Review, Elsevier, vol. 22(5), pages 682-693.
  30. Pedro Costa & Helena Rodrigues, 2024. "The ever-changing business of e-commerce-net benefits while designing a new platform for small companies," Review of Managerial Science, Springer, vol. 18(9), pages 2507-2545, September.
  31. João M. Lopes & Sofia Gomes & Ivo Rodrigues, 2024. "Playing the gamification and co-creation game: a bibliometric literature review," Management Review Quarterly, Springer, vol. 74(1), pages 353-376, February.
  32. Zhou, Fei & Lin, Youhai & Mou, Jian & Cohen, Jason & Chen, Sihua, 2023. "Understanding the dark side of gamified interactions on short-form video platforms: Through a lens of expectations violations theory," Technological Forecasting and Social Change, Elsevier, vol. 186(PB).
  33. Täuscher, Karl, 2017. "Leveraging collective intelligence: How to design and manage crowd-based business models," Business Horizons, Elsevier, vol. 60(2), pages 237-245.
  34. Friedrich, Julia & Becker, Michael & Kramer, Frederik & Wirth, Markus & Schneider, Martin, 2020. "Incentive design and gamification for knowledge management," Journal of Business Research, Elsevier, vol. 106(C), pages 341-352.
  35. Hengky Salim & Rodney Anthony Stewart & Oz Sahin & Birthe Sagstad & Michael Dudley, 2021. "R3SOLVE: A Serious Game to Support End-of-Life Rooftop Solar Panel Waste Management," Sustainability, MDPI, vol. 13(22), pages 1-20, November.
  36. Zhuoyao Cui & Haochen Yang, 2023. "From Game Elements to Active Learning Intentions: Exploring the Driving Factors in Digital Learning Platforms," SAGE Open, , vol. 13(4), pages 21582440231, November.
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