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What drives WTP for energy efficiency when moving? Evidence from a Germany-wide household survey


  • Kesternich, Martin


The political discussion on energy efficiency is focusing more and more on the building sector due to its susceptibility to potential market failures like the negative external pollution effects of CO2 emission. Using a discrete choice approach, this paper aims at deriving factors which increase the willingness to pay (WTP) for energy efficiency in the case of an upcoming move. A multinominal logit model is used to analyse micro data of a survey among more than 200 German households. The estimation results suggest that the WTP is not mainly determined by socioeconomic attributes like household income or formal education, but rather by environmental concerns and energy awareness. Although there is evidence for similarities to research on WTP for green daily consumer goods, the building sector is not clearly perceived as an essential possibility to contribute to climate protection.

Suggested Citation

  • Kesternich, Martin, 2010. "What drives WTP for energy efficiency when moving? Evidence from a Germany-wide household survey," ZEW Discussion Papers 11-004, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
  • Handle: RePEc:zbw:zewdip:11004

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    References listed on IDEAS

    1. Palmquist, Raymond B., 2006. "Property Value Models," Handbook of Environmental Economics,in: K. G. Mäler & J. R. Vincent (ed.), Handbook of Environmental Economics, edition 1, volume 2, chapter 16, pages 763-819 Elsevier.
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    More about this item


    Energy efficiency; Multinominal logit model; Residential buildings; Willingness to pay;

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q41 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Demand and Supply; Prices


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