IDEAS home Printed from https://ideas.repec.org/p/zbw/tuiedp/134.html
   My bibliography  Save this paper

Die Hörspielserie "Die drei ???" - Der wirtschaftliche Erfolg und Gründe dafür

Author

Listed:
  • Gänßle, Sophia
  • Kuchinke, Björn

Abstract

[Einleitung und Motivation] Mit dem erstmaligen Erscheinen der Geschichten um "Die drei ???" im Jahre 1979 als Hörspiel hat in Deutschland eine kommerzielle Erfolgsgeschichte begonnen die seit nunmehr 40 Jahren anhält. Bei den "Die drei ???" handelt es sich inhaltlich um Kriminalgeschichten. Drei Jungen aus dem fiktiven Ort "Rocky Beach" in Kalifornien sind in jeder Hörspielfolge entweder einem Geheimnis, einem Verbrechen oder einem Rätsel auf der Spur. Die Grundkonzeption der Serie, d. h. die Charakteren und die Geschichten, basieren auf den Ideen bzw. den Büchern des amerikanischen Autors Robert Arthur. Diese wurden in 30 Ländern und zahlreichen Sprachen veröffentlicht. Die Hauptziele des vorliegenden Beitrags sind, erstens und erstmalig Fakten zum Erfolg der Serie vorzustellen. Zweitens werden Gründe für den Erfolg analysiert. In Kapitel 2 werden daher zunächst wichtige Informationen zur Serie gegeben. In Kapitel 3 wird anschließend der (wirtschaftliche) Erfolg der Serie dargestellt. Das Kapitel enthält Berechnungen zu den jährlichen Verkaufszahlen, Umsätzen, Kosten und Gewinnen von 1979 bis 2018. Es wird ferner kurz auf weitere Umsatz- bzw. Gewinnmöglichkeiten rund um die Serie eingegangen. Kapitel 4 enthält die Analyse des Erfolgs der Serie, d. h. es werden Gründe für den Erfolg untersucht. Der Schwerpunkt der Analyse liegt hierbei auf der Nachfrageseite und insbesondere auf Aspekten des Mediennutzungsverhaltens. Bei der Analyse wird auch auf die Ergebnisse einer Umfrage unter jungen Erwachsenen zurückgegriffen, um die Argumentationen empirisch zu stützen. Der Beitrag schließt in Kapitel 5 mit Schlussbemerkungen.

Suggested Citation

  • Gänßle, Sophia & Kuchinke, Björn, 2019. "Die Hörspielserie "Die drei ???" - Der wirtschaftliche Erfolg und Gründe dafür," Ilmenau Economics Discussion Papers 134, Ilmenau University of Technology, Institute of Economics.
    • Handle: RePEc:zbw:tuiedp:134
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/210651/1/1686650299.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Adler, Moshe, 1985. "Stardom and Talent," American Economic Review, American Economic Association, vol. 75(1), pages 208-212, March.
    2. Holbrook, Morris B, 1993. "Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 245-256, September.
    3. Holbrook, Morris B. & Schindler, Robert M., 1996. "Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes," Journal of Business Research, Elsevier, vol. 37(1), pages 27-39, September.
    4. Stigler, George J & Becker, Gary S, 1977. "De Gustibus Non Est Disputandum," American Economic Review, American Economic Association, vol. 67(2), pages 76-90, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gaenssle Sophia & Budzinski Oliver & Astakhova Daria, 2018. "Conquering the Box Office: Factors Influencing Success of International Movies in Russia," Review of Network Economics, De Gruyter, vol. 17(4), pages 245-266, December.
    2. Budzinski, Oliver & Kohlschreiber, Marie & Kuchinke, Björn & Pannicke, Julia, 2019. "Does music quality matter for audience voters in a music contest?," Ilmenau Economics Discussion Papers 122, Ilmenau University of Technology, Institute of Economics.
    3. Popovic, Milenko, 2009. "Dynamic Models of Arts Labor Supply," MPRA Paper 19397, University Library of Munich, Germany.
    4. Şeniz Özhan, 2020. "The Effect of Nostalgia Proneness on Ad-Evoked Nostalgia, Brand Attitude and Purchase Intention," Istanbul Business Research, Istanbul University Business School, vol. 49(2), pages 380-390, November.
    5. Zhou, Ling & Wang, Tao & Zhang, Qin & Mou, Yupeng, 2013. "Consumer insecurity and preference for nostalgic products: Evidence from China," Journal of Business Research, Elsevier, vol. 66(12), pages 2406-2411.
    6. Marco Guerzoni & Massimiliano Nuccio, 2014. "Music consumption at the dawn of the music industry: the rise of a cultural fad," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(2), pages 145-171, May.
    7. Budzinski, Oliver & Gaenssle, Sophia, 2018. "The economics of social media stars: An empirical investigation of stardom, popularity, and success on YouTube," Ilmenau Economics Discussion Papers 112, Ilmenau University of Technology, Institute of Economics.
    8. Hofmann, Julian & Clement, Michel & Völckner, Franziska & Hennig-Thurau, Thorsten, 2017. "Empirical generalizations on the impact of stars on the economic success of movies," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 442-461.
    9. Egon Franck & Carola Jungwirth, 2001. "Warum „geniale Ideen“ für wissenschaftlichen Erfolg nicht ausreichen- Überlegungen zur besonderen Ökonomik der Etablierung wissenschaftlicher Standards," Working Papers 0001, University of Zurich, Institute for Strategy and Business Economics (ISU).
    10. Daniel Kaimann & Ilka Tanneberg & Joe Cox, 2021. "“I will survive”: Online streaming and the chart survival of music tracks," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(1), pages 3-20, January.
    11. Kotrba, Vojtěch, 2019. "Direct preferences of sports fans: Is there a superstar effect in the fantasy league?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 78(C), pages 89-97.
    12. Egon Franck & Stephan Nüesch, 2006. "Superstars versus Celebrities - Big Man or Big Name?," Working Papers 0010, University of Zurich, Center for Research in Sports Administration (CRSA).
    13. Daegon Cho & Seok Ho Lee & Yeawon Yoo & Hyo-Youn Chu, 2019. "Television singing competitions create stars? Empirical evidence from the digital music chart in South Korea," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 43(1), pages 1-20, March.
    14. Stephan Nuesch & Egon Franck, 2009. "The Role of Patriotism in Explaining the TV Audience of National Team Games—Evidence From Four International Tournaments," Journal of Media Economics, Taylor & Francis Journals, vol. 22(1), pages 6-19.
    15. Alex Bryson & Giambattista Rossi & Rob Simmons, 2014. "The Migrant Wage Premium in Professional Football: A Superstar Effect?," Kyklos, Wiley Blackwell, vol. 67(1), pages 12-28, February.
    16. Renneboog, L.D.R. & Spaenjers, C., 2014. "Investment Returns and Economic Fundamentals in International Art Markets," Discussion Paper 2014-018, Tilburg University, Center for Economic Research.
    17. Egon Franck & Stephan Nüesch, 2005. "Talent, Past Consumption and/or Popularity - Are German Soccer Celebrities Rosen or Adler Stars?," Working Papers 0043, University of Zurich, Institute for Strategy and Business Economics (ISU), revised 2006.
    18. Borsali Awicha Amina & Benhabib Abderrezak, 2018. "Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(7), pages 28-47.
    19. Budzinski, Oliver & Pannicke, Julia, 2017. "Does popularity matter in a TV song competition? Evidence from a national music contest," Ilmenau Economics Discussion Papers 106, Ilmenau University of Technology, Institute of Economics.
    20. Alexis Dantec & Florence Levy, 2005. "Stars et box office : un état des approches théoriques et empiriques," Documents de Travail de l'OFCE 2005-13, Observatoire Francais des Conjonctures Economiques (OFCE).

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:tuiedp:134. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/ivtuide.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.