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Zur Notwendigkeit des Corporate Portfolio Management: Eine Würdigung der wissenschaftlichen Forschung der letzten vier Jahrzehnte

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  • Nippa, Michael

Abstract

Obwohl wenige große Unternehmen Ein-Produkt Organisationen sind, widmet die wissenschaftliche Forschung dem Management von Mehr-Produkt Portfolien erstaunlich wenig Aufmerksamkeit. Trotz einer Vielzahl von Arbeiten im Umfeld der Diversifikations- und M&A-Forschung wird dem Corporate Portfolio Management (CPM) und CPM Instrumenten seit den 1980er Jahren kaum Beachtung geschenkt, wie unsere kritische Bestandsaufnahme der einschlägigen Veröffentlichungen im strategischen Management und verwandten Disziplinen offenbart. Es stellt sich die Frage: Warum ist das so? Wir untersuchen zwei Gründe für eine solche Geringschätzung - der begründete Verdacht einer ökonomischen Unterlegenheit der Unternehmensdiversifikation sowie die mögliche Unangemessenheit von CPM Instrumenten - und skizzieren eine Reihe von Anregungen im Hinblick auf praktische Implikationen und zukünftige Forschungsaktivitäten.

Suggested Citation

  • Nippa, Michael, 2011. "Zur Notwendigkeit des Corporate Portfolio Management: Eine Würdigung der wissenschaftlichen Forschung der letzten vier Jahrzehnte," Freiberg Working Papers 2011,02, TU Bergakademie Freiberg, Faculty of Economics and Business Administration.
  • Handle: RePEc:zbw:tufwps:201102
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    Keywords

    Unternehmensstrategie; Diversifikation; Planung; Portfolio; Überblick; corporate strategy; diversification; planning; portfolio; review;

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • N01 - Economic History - - General - - - Development of the Discipline: Historiographical; Sources and Methods

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