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Diversification strategy and profitability

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  • Richard P. Rumelt

Abstract

Prior work has shown an association between diversification strategy and profitability. This paper replicates that association using more recent and complete data and goes on to investigate the sources of the association. Theoretical arguments are advanced which predict the association which will remain once the effects of varying industry profitability are removed. Empirical tests verify this prediction and permit the discrimination between the effects of industry and diversification strategy on profitability.

Suggested Citation

  • Richard P. Rumelt, 1982. "Diversification strategy and profitability," Strategic Management Journal, Wiley Blackwell, vol. 3(4), pages 359-369, October.
    • Handle: RePEc:bla:stratm:v:3:y:1982:i:4:p:359-369
    DOI: 10.1002/smj.4250030407
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