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Mehr Vielfalt statt Einfalt: Ordnungspolitische Impulse für einen resilienten europäischen Mediensektor

Author

Listed:
  • Küsters, Anselm
  • Störring, Matthias

Abstract

Das Policy Paper analysiert die ordnungspolitischen Herausforderungen des europäischen Mediensektors angesichts von Digitalisierung, Plattformdominanz und algorithmengesteuertem Informationskonsum. Vier zentrale Problemfelder werden identifiziert: (1) das erodierende Geschäftsmodell traditioneller Medien, (2) der Verlust an Konsumentensouveränität, (3) die marktverzerrende Macht globaler Plattformen, sowie (4) geopolitisch motivierte Desinformation. Im Mittelpunkt steht das Plädoyer für einen ordnungspolitischen Ansatz, der marktwirtschaftliche Prinzipien mit gezielter Regulierung verbindet. Gefordert wird ein europäischer Ordnungsrahmen, der Medienvielfalt fördert, algorithmische Transparenz sicherstellt und redaktionelle Unabhängigkeit schützt. Neben regulatorischen und wettbewerbspolitischen Maßnahmen wird empfohlen, technische Innovationen wie KI-gestützte Tools zur Stärkung von Medienkompetenz und ein europäisches Streaming-Angebot für Qualitätsjournalismus anzustreben. Gleichzeitig wird auf die Grenzen individualisierter Mediennutzung und die Risiken übermäßiger Fragmentierung hingewiesen. Medienpluralismus allein wird nicht als ausreichend gesehen - auch kohärente, vertrauenswürdige Strukturen für den öffentlichen Diskurs sind ebenso notwendig.

Suggested Citation

  • Küsters, Anselm & Störring, Matthias, 2024. "Mehr Vielfalt statt Einfalt: Ordnungspolitische Impulse für einen resilienten europäischen Mediensektor," LEF Policy Papers 3, Ludwig-Erhard-Forum für Wirtschaft und Gesellschaft (LEF), Berlin.
    • Handle: RePEc:zbw:lefpps:336632
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    File URL: https://www.econstor.eu/bitstream/10419/336632/1/LEF-Policy-Papers-3.pdf
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    References listed on IDEAS

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    1. Heese, Jonas & Pérez-Cavazos, Gerardo & Peter, Caspar David, 2022. "When the local newspaper leaves town: The effects of local newspaper closures on corporate misconduct," Journal of Financial Economics, Elsevier, vol. 145(2), pages 445-463.
    2. Gao, Pengjie & Lee, Chang & Murphy, Dermot, 2020. "Financing dies in darkness? The impact of newspaper closures on public finance," Journal of Financial Economics, Elsevier, vol. 135(2), pages 445-467.
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