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Mercati e l?organizzazione dell?informazione locale: il caso della lombardia

Author

Listed:
  • Marco Gambaro

Abstract

Nei mercati dell?informazione locale i diversi mezzi competono tra loro in modo pi? diretto di quanto avviene sul mercato nazionale. I mercati locali sono organizzati per lo pi? su base provinciale, mentre le politiche pubbliche avvengono su base regionale o nazionale. In Lombardia esiste un tessuto relativamente ricco di mezzi locali, grazie soprattutto a una fitta rete di quotidiani locali, ma in alcune province si verifica una dominanza forte del primo operatore. Si ? registrato uno sviluppo rilevante di siti informativi ma una parte di quelli rilevati ? costruita come presenza digitale di mezzi tradizionali e, in secondo luogo, nonostante l?assenza di barriere tecniche, si ? verificato un processo di concentrazione per cui in ogni mercato dopo il secondo, terzo sito le visite calano significativamente.

Suggested Citation

  • Marco Gambaro, 2025. "Mercati e l?organizzazione dell?informazione locale: il caso della lombardia," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, vol. 2025(3), pages 139-166.
    • Handle: RePEc:fan:eseses:v:html10.3280/es2025-003009
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    Keywords

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    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • H71 - Public Economics - - State and Local Government; Intergovernmental Relations - - - State and Local Taxation, Subsidies, and Revenue

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