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Quality Control Versus Innovation in Research on Marketing


  • JS Armstrong

    (The Wharton School)


Brownlie and Saren (this issue) claim that “few innovative papers appear in the top marketing journals.” They attribute this problem to incentive structures. They ask what steps might be taken by the various stakeholders to encourage the development and transmission of useful innovative ideas. Presumably, this means findings that might contribute to better practices in marketing management. I address the first two issues (the problem and why it occurs) by using empirical search by myself and others. 1 then speculate about the third issue-procedures for improving the publication prospects for useful innovations.

Suggested Citation

  • JS Armstrong, 2005. "Quality Control Versus Innovation in Research on Marketing," General Economics and Teaching 0502050, University Library of Munich, Germany.
  • Handle: RePEc:wpa:wuwpgt:0502050
    Note: Type of Document - pdf; pages: 5

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    References listed on IDEAS

    1. J. S. Armstrong, 2005. "Business School Prestige ^V Research versus Teaching," General Economics and Teaching 0502009, University Library of Munich, Germany.
    2. Joshua S. Gans & George B. Shepherd, 1994. "How Are the Mighty Fallen: Rejected Classic Articles by Leading Economists," Journal of Economic Perspectives, American Economic Association, vol. 8(1), pages 165-179, Winter.
    3. Raymond Hubbard & JS Armstrong, 2005. "Replications and Extensions in Marketing – Rarely Published But Quite Contrary," General Economics and Teaching 0502051, University Library of Munich, Germany.
    4. JS Armstrong & Raymond Hubbard, 2005. "Does the Need for Agreement Among Reviewers Inhibit the Publication of Controversial Findings?," General Economics and Teaching 0502052, University Library of Munich, Germany.
    5. Steven Pressman, 1994. "Simultaneous Multiple Journal Submissions: The Case Against," American Journal of Economics and Sociology, Wiley Blackwell, vol. 53(3), pages 316-333, July.
    6. Michael Szenberg, 1994. "Disseminating Scholarly Output," American Journal of Economics and Sociology, Wiley Blackwell, vol. 53(3), pages 303-315, July.
    7. Armstrong, J Scott, 1991. "Prediction of Consumer Behavior by Experts and Novices," Journal of Consumer Research, Oxford University Press, vol. 18(2), pages 251-256, September.
    8. JS Armstrong & Randall L. Schultz, 2005. "Principles Involving Marketing Policies: An Empirical Assessment," General Economics and Teaching 0502037, University Library of Munich, Germany.
    9. Richard H. Franke & Timothy W. Edlund & Frederick Oster, 1990. "The development of strategic management: Journal quality and article impact," Strategic Management Journal, Wiley Blackwell, vol. 11(3), pages 243-253, March.
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    More about this item


    quality control; innovation; research; marketing;

    JEL classification:

    • A - General Economics and Teaching


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