Quality Control Versus Innovation in Research on Marketing
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References listed on IDEAS
- J. S. Armstrong, 2005. "Business School Prestige ^V Research versus Teaching," General Economics and Teaching 0502009, EconWPA.
- Joshua S. Gans & George B. Shepherd, 1994. "How Are the Mighty Fallen: Rejected Classic Articles by Leading Economists," Journal of Economic Perspectives, American Economic Association, vol. 8(1), pages 165-179, Winter.
- Raymond Hubbard & JS Armstrong, 2005. "Replications and Extensions in Marketing – Rarely Published But Quite Contrary," General Economics and Teaching 0502051, EconWPA.
- JS Armstrong & Raymond Hubbard, 2005. "Does the Need for Agreement Among Reviewers Inhibit the Publication of Controversial Findings?," General Economics and Teaching 0502052, EconWPA.
- Armstrong, J Scott, 1991. " Prediction of Consumer Behavior by Experts and Novices," Journal of Consumer Research, Oxford University Press, vol. 18(2), pages 251-256, September.
- JS Armstrong & Randall L. Schultz, 2005. "Principles Involving Marketing Policies: An Empirical Assessment," General Economics and Teaching 0502037, EconWPA.
- Armstrong, J. Scott, 1991. "Prediction of Consumer Behavior by Experts and Novices," MPRA Paper 81687, University Library of Munich, Germany.
More about this item
Keywordsquality control; innovation; research; marketing;
- A - General Economics and Teaching
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2005-04-16 (All new papers)
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