Principles Involving Marketing Policies: An Empirical Assessment
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References listed on IDEAS
- Raymond R. Burke & Arvind Rangaswamy & Jerry Wind & Jehoshua Eliashberg, 1990. "A Knowledge-Based System for Advertising Design," Marketing Science, INFORMS, vol. 9(3), pages 212-229.
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- JS Armstrong, 2005. "Quality Control Versus Innovation in Research on Marketing," General Economics and Teaching 0502050, EconWPA.
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KeywordsMarketing Principles; Price; Product; Promotion; Place;
- A - General Economics and Teaching
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2005-04-16 (All new papers)
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