The Manager’s Dilemma: Role Conflict in Marketing
Norris Brisco, Melvin Copeland, Henry Erdman, Benjamin Hibbard, George Hotchkiss, Leverett Lyon, Stanley Resor, Clarence Saunders, Harry Tosdal, Roland Vaile: Who are these people? They are great men in the history of marketing, according to Wright and Dinsdale (1974). They are marketing heroes. But riot society’s heroes. Rather than hero, the marketing man is usually a villain in novels; he is the butt of jokes; and respondents to surveys think poorly of him.
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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- JS Armstrong, 2004.
"Social Irresponsibility in Management,"
General Economics and Teaching
- R. G. Lipsey & Kelvin Lancaster, 1956. "The General Theory of Second Best," Review of Economic Studies, Oxford University Press, vol. 24(1), pages 11-32.
- JS Armstrong, 2004. "The Panalba Role Playing Case," General Economics and Teaching 0412029, EconWPA.
- Carroll, Archie B., 1975. "Managerial ethics a post-watergate view," Business Horizons, Elsevier, vol. 18(2), pages 75-80, April.
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