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Theoretical development in ethical marketing decision making

Author

Listed:
  • O. C. Ferrell

    (University of New Mexico)

  • Victoria L. Crittenden

    (Babson College)

  • Linda Ferrell

    (University of New Mexico)

  • William F. Crittenden

    (Northeastern University)

Abstract

The current state of knowledge about ethical marketing decision making is explored from a historical perspective. While much research focuses on ethical issues, our purpose is to provide a holistic perspective of existing theory, skills, and research. We address both normative and descriptive approaches to ethical decision making theory development. Additional dimensions of ethical decision making such as institutional, resource-advantage, and value chain theory are advanced for future research.

Suggested Citation

  • O. C. Ferrell & Victoria L. Crittenden & Linda Ferrell & William F. Crittenden, 2013. "Theoretical development in ethical marketing decision making," AMS Review, Springer;Academy of Marketing Science, vol. 3(2), pages 51-60, June.
    • Handle: RePEc:spr:amsrev:v:3:y:2013:i:2:d:10.1007_s13162-013-0047-8
    DOI: 10.1007/s13162-013-0047-8
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    References listed on IDEAS

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    1. Victoria Crittenden & Richard Hanna & Robert Peterson, 2009. "Business students’ attitudes toward unethical behavior: A multi-country comparison," Marketing Letters, Springer, vol. 20(1), pages 1-14, March.
    2. Shelby D. Hunt, 2013. "The inductive realist model of theory generation: explaining the development of a theory of marketing ethics," AMS Review, Springer;Academy of Marketing Science, vol. 3(2), pages 61-73, June.
    3. Robin, Donald P. & Reidenbach, R. Eric & Forrest, P. J., 1996. "The perceived importance of an ethical issue as an influence on the ethical decision-making of ad managers," Journal of Business Research, Elsevier, vol. 35(1), pages 17-28, January.
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    5. Scott J. Vitell & Robert Allen King & Jatinder Jit Singh, 2013. "A special emphasis and look at the emotional side of ethical decision-making," AMS Review, Springer;Academy of Marketing Science, vol. 3(2), pages 74-85, June.
    6. Carroll, Archie B., 1975. "Managerial ethics a post-watergate view," Business Horizons, Elsevier, vol. 18(2), pages 75-80, April.
    7. Alain Verbeke & Vincent Tung, 2013. "The Future of Stakeholder Management Theory: A Temporal Perspective," Journal of Business Ethics, Springer, vol. 112(3), pages 529-543, February.
    8. Patrick E. Murphy & Magdalena Öberseder & Gene R. Laczniak, 2013. "Corporate societal responsibility in marketing: normatively broadening the concept," AMS Review, Springer;Academy of Marketing Science, vol. 3(2), pages 86-102, June.
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    Cited by:

    1. Yanica P. Dimitrova, 2020. "Corporate Social Responsibility and Innovation – the Meaningful Connection," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 89-108.
    2. Lim, Weng Marc & O'Connor, Peter & Nair, Sumesh & Soleimani, Samaneh & Rasul, Tareq, 2023. "A foundational theory of ethical decision-making: The case of marketing professionals," Journal of Business Research, Elsevier, vol. 158(C).
    3. Woon Kian Chong & Nitin Patwa, 2023. "The Value of Integrity: Empowering SMEs with Ethical Marketing Communication," Sustainability, MDPI, vol. 15(15), pages 1-16, July.
    4. Danilo Brozović & Anna D’Auria & Marco Tregua, 2020. "Value Creation and Sustainability: Lessons from Leading Sustainability Firms," Sustainability, MDPI, vol. 12(11), pages 1-19, May.
    5. Laetitia Condamin & Valérie-Inès de La Ville, 2023. "Make ethical marketing happen: a performative approach to managers’ identity work in the food industry [Faire advenir un marketing éthique : analyse de la performativité du travail identitaire des ," Post-Print halshs-04003393, HAL.
    6. Bruno Dyck & Rajesh V. Manchanda, 2021. "Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 115-132, June.
    7. Friederike Sophie Reck & Denise Fischer & Malte Brettel, 2022. "Ethical Decision-Making in Family Firms: The Role of Employee Identification," Journal of Business Ethics, Springer, vol. 180(2), pages 651-673, October.
    8. Ferrell, O.C. & Harrison, Dana E. & Ferrell, Linda & Hair, Joe F., 2019. "Business ethics, corporate social responsibility, and brand attitudes: An exploratory study," Journal of Business Research, Elsevier, vol. 95(C), pages 491-501.

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