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Price Competition in a Vertizontally Differentiated Duopoly

Author

Listed:
  • Bos, Iwan

    (Organisation and Strategy)

  • Peeters, Ronald

    (university of otago, dunedin)

Abstract

This paper analyzes price competition in a duopoly market in which products are both horizontally and vertically differentiated. Firms offer a basic and a premium product to buyers, some of whom are brand loyal. We establish the existence of a unique and symmetric Nash pricing equilibrium. Equilibrium prices are increasing in the degree of horizontal differentiation and the amount of brand loyal customers. The equilibrium price of the basic (premium) good is decreasing (increasing) in the quality difference and profits can increase in costs when this difference is high enough. If the pricing decision is taken at the product (division) level, then there is again a unique (and symmetric) Nash equilibrium. Equilibrium prices and profits are lower than in the centralized case and demand for the basic product is higher when the quality difference is sufficiently large. Welfare is unambiguously lower with decentralized pricing.

Suggested Citation

  • Bos, Iwan & Peeters, Ronald, 2019. "Price Competition in a Vertizontally Differentiated Duopoly," Research Memorandum 017, Maastricht University, Graduate School of Business and Economics (GSBE).
  • Handle: RePEc:unm:umagsb:2019017
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    File URL: https://cris.maastrichtuniversity.nl/portal/files/34893726/content
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    References listed on IDEAS

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    More about this item

    Keywords

    vertizontal differentiation; pricing; multiproduct oligopoly;

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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