Drivers for sustainability-related innovation: A Qualitative analysis of renewable resources, industrial products and travel services
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- Marc Gruber, 2004. "Marketing In New Ventures: Theory And Empirical Evidence," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 56(2), pages 164-199, April.
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- Ripsas, Sven, 2001. "Unternehmensgründung im Umweltschutz," Papers, Research Network Project "Work and Ecology" P 01-501, Social Science Research Center Berlin (WZB).
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