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Crowdfunding social ventures: Who will reward (or punish) hybridity?

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  • Zineb Aouni
  • Marek Hudon
  • Anaïs A Périlleux
  • Tyler Wry

Abstract

Unlike traditional investing, where decisions follow a clear financial calculus, it is unclear how and why funders support hybrid ventures. To address this question, we analyze the varied priority that investors place on social impact versus financial returns and draw on categories theory to argue that different priority orderings associate with different perceptions of how hybridity aligns with different investment goals. Results show that funders who prioritize financial goals react positively when they perceive a venture exhibits greater hybridity, while funders who prioritize social impact do not. Our findings contribute to research on impact investing, hybrid organizations, and categories theory.

Suggested Citation

  • Zineb Aouni & Marek Hudon & Anaïs A Périlleux & Tyler Wry, 2024. "Crowdfunding social ventures: Who will reward (or punish) hybridity?," Working Papers CEB 24-004, ULB -- Universite Libre de Bruxelles.
    • Handle: RePEc:sol:wpaper:2013/369203
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