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Nudgital: Critique of Behavioral Political Economy


  • Julia M. Puaschunder

    (The New School, Department of Economics)


Behavioral Economics revolutionized mainstream neo-classical economics. A wide range of psychological, economic and sociological laboratory and field experiments proved human beings deviating from rational choices as standard neo-classical profit maximization axioms failed to explain how human actually behave. Human beings rather use heuristics in their day-to-day decision making. These mental short cuts enable to cope with a complex world yet also often leave individuals biased and falling astray to decision making failures. What followed was the powerful extension of these behavioral insights for public administration and public policy making. Behavioral economists proposed to nudge and wink citizens to make better choices for them and the community. Many different applications of rational coordination followed ranging from improved organ donations, health, wealth and time management, to name a few. Yet completely undescribed remains that the implicit hidden persuasion opens a gate to deception and is an unprecedented social class division means. Social media forces are captures as unfolding a class dividing nudgital society, in which the provider of social communication tools can reap surplus value from the information shared of social media users. The social media provider is outlined as capitalist-industrialist, who benefits from the information shared by social media users, or so-called consumer-workers, who share private information in their wish to interact with friends and communicate to public.

Suggested Citation

  • Julia M. Puaschunder, 2018. "Nudgital: Critique of Behavioral Political Economy," Proceedings of the 9th International RAIS Conference on Social Sciences and Humanities, April 4-5, 2018 006, Research Association for Interdisciplinary Studies.
  • Handle: RePEc:smo:ppaper:006

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    References listed on IDEAS

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    Cited by:

    1. Julia M. Puaschunder, 2020. "On Freedom in the Artificial Age," Proceedings of the 16th International RAIS Conference, March 30-31, 2020 0011jp, Research Association for Interdisciplinary Studies.
    2. Julia M. Puaschunder, 2020. "From Homo Oeconomicus to Homo Praeventicus," Proceedings of the 19th International RAIS Conference, October 18-19, 2020 023jpm, Research Association for Interdisciplinary Studies.
    3. Julia M. Puaschunder & Martin Gelter & Siegfried Sharma, 2020. "COVID-19-Shock: Considerations on Socio-Technological, Legal, Corporate, Economic and Governance Changes and Trends," Proceedings of the 18th International RAIS Conference, August 17-18, 2020 011jpb, Research Association for Interdisciplinary Studies.
    4. Dirk Beerbaum & Maciej Piechocki & Julia M. Puaschunder, 2019. "Accounting Reporting Complexity Measured Behaviorally," Internal Auditing and Risk Management, Athenaeum University of Bucharest, vol. 56(4), pages 35-47, December.
    5. Julia M. Puaschunder & Martin Gelter, 2019. "On the Political Economy of the European Union," Proceedings of the 15th International RAIS Conference, November 6-7, 2019 001JP, Research Association for Interdisciplinary Studies.

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    More about this item


    Behavioral Economics; Behavioral Political Economy; Democratisation of information; Education; Exchange value; Governance; Libertarian Paternalism; Nudging;
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