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The Impact Of Organizational Culture On Firm Performance: Organizational Culture As A Magic Wand Or Silent Killer?

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  • Neboj?a Jani?ijevi?

    (Faculty of Economics, University of Belgrade)

Abstract

The paper analyses the impact of organizational culture on company performances. The theoretical basis that organizational culture impacts company performance has been found in the fact that company?s organizational culture as part of its intellectual capital determines its ability to build core competence and thereby gain competitive advantage on the market. The review of research made in the field so far shows that this impact exists, but it is lower in intensity than it has intuitively been presumed. Also, since organizational culture and performance are in themselves highly complex, multidimensional variables, hence their relation is also multilayered, multidimensional, and complex. Numerous methodological shortcomings in the research of organizational culture, performance and their relationship, however, put doubt on some of the research results.

Suggested Citation

  • Neboj?a Jani?ijevi?, 2020. "The Impact Of Organizational Culture On Firm Performance: Organizational Culture As A Magic Wand Or Silent Killer?," Proceedings of International Academic Conferences 10613063, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:10613063
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    References listed on IDEAS

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    More about this item

    Keywords

    Organizational culture; Performance; Company; Intellectual capital; Resource theory; Research methodology;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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