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The effect of norms, attitudes and habits on speeding behavior: Scale development and model building and estimation

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  • P. DE PELSMACKER
  • W. JANSSENS

Abstract

In a quota sample of 334 Belgian individuals, reliable and valid scales are developed, that measure subjective, personal, normative and descriptive norms, personal identity, attitude components, perceived behavioral control, habit formation, behavioral intention and behavior with respect to speeding. A speeding behavior model is built in which the relevance of personal, descriptive and normative norms, the cognitive and affective attitude towards speeding, the affective attitude towards speed limits, and habit formation is assessed. Habit formation and the attitude towards speeding influence the intention towards speeding and selfreported speeding. Personal and to a lesser extent subjective and descriptive norms have a significant effect on attitudes towards speeding and on self-reported speeding. Recommendations for more effective and efficient anti-speeding campaigns are formulated.

Suggested Citation

  • P. De Pelsmacker & W. Janssens, 2006. "The effect of norms, attitudes and habits on speeding behavior: Scale development and model building and estimation," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/401, Ghent University, Faculty of Economics and Business Administration.
    • Handle: RePEc:rug:rugwps:06/401
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    File URL: http://wps-feb.ugent.be/Papers/wp_06_401.pdf
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    References listed on IDEAS

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    1. Hildebrandt, Lutz, 1987. "Consumer retail satisfaction in rural areas: A reanalysis of survey data," Journal of Economic Psychology, Elsevier, vol. 8(1), pages 19-42, March.
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    Keywords

    speeding scale development; speeding behavior modeling; norms;
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